Experience

Rawson Group

• Australia
• Construction
• 100 - 200 Employee

• General Manger, Group Strategy, Customer Experience, Marketing and Product

  • Aug 2021 - Present

  Driven to make the complicated simple, the frustrating easy and the stressful enjoyable. At Rawson group we believe the building experience can be 'better'. Proud to lead the Customer Experience, Marketing, Product and Strategy functions across the group to ensure that our rapidly growing business has a clear path to continued success and exceeds customers expectations at every stage of their building journey.

• Head Of Marketing

  • Sep 2018 - Aug 2021

  Bringing global best practices from a corporate background to a fast paced, growing and dynamic business.Leading a team to ensure that the three business units within the group are able to stand out in a competitive marketplace.Focus on a data led approach to digital marketing and sales funnel management to hit monthly sales KPI's combined with a relentless focus on customer experience to turn every client into ambassadors.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer Marketing Director - Asia Pacific

  • Aug 2017 - Sep 2018

  Leading the marketing agenda between Coca-Cola and McDonald's across the Asian region. Responsible for the creation and executional beverage strategy across Asia. Leading all areas of marketing development including insight generation, strategic growth strategies, innovation as well as communication development from ATL, digital through to retail execution.

• Customer Marketing Manager, Asia Pacific

  • Oct 2013 - Sep 2018

  A regional leadership role across 20 markets. Responsible for the marketing of the complete Coca-Cola Portfolio of products.Focus on beverage strategy, innovation, promotional programs and best practice sharing across 20 markets with Coca-Cola’s most important global customer, McDonald’s.

• Marketing Manager - Powerade

  • Sep 2011 - Oct 2013

  Managing the number one sports drink brand in Australia with Retail Sales of $180m. Leading the team, to deliver brand strategy and commercial execution to win in the marketplace.



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• National Manager Brand Marketing

  • Feb 2009 - Sep 2011

  Reporting to the General Manager managing the systems water brands (worth$205m) including Mount Franklin and Pump. Management of $8m in DME Reporting to the General Manager managing the systems water brands (worth$205m) including Mount Franklin and Pump. Management of $8m in DME



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Group Brand Manager

  • Jun 2006 - Jan 2009

  Managing a number of Healthcare and Beverage brands. Focus on strategic and tactical brand planning to develop long term growth strategies and short term tactics to ensure brands grew in a competitive market. Managing a number of Healthcare and Beverage brands. Focus on strategic and tactical brand planning to develop long term growth strategies and short term tactics to ensure brands grew in a competitive market.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand and Commercial Management

  • Oct 2001 - Sep 2005

  Hired on the graduate program and held a variety of brand management and commercial analytics roles across their food and beverage and personal care portfolio. Hired on the graduate program and held a variety of brand management and commercial analytics roles across their food and beverage and personal care portfolio.