Experience

Dr. Sears Wellness Institute

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Dec 2021 - Present



PFERD North America

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Ecommerce and Social Media Manager

  • Feb 2021 - Dec 2021

  +Manage and lead e-commerce business. +Drive brand growth with cohesive social media strategies that leverage a network of influencers and organic content. +Manage and lead e-commerce business. +Drive brand growth with cohesive social media strategies that leverage a network of influencers and organic content.



Cream City Pacers

• United States
• Entertainment Providers

• Creator + Host

  • Apr 2019 - Apr 2021

  Welcome to Milwaukee's exclusive running themed podcast. We are connecting the people and this city together by interviewing the Pacers that are helping run this city. Welcome to Milwaukee's exclusive running themed podcast. We are connecting the people and this city together by interviewing the Pacers that are helping run this city.



Story Mark Studios

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • May 2018 - Feb 2021

  Duties +Developed and strategized digital marketing strategies for clients. +Project managed clients across a wide range of industries, including financial, manufacturing, consumer products, education, and politics. +Implemented brand and marketing strategies, created podcasts, oversaw website projects, developed digital advertising campaigns, and managed video production. +Supported new business development and client relationships. Achievements: +Created 10 branded podcasts including, Treks: Better with Bikes. +Executed marketing initiatives for over 30+ companies. +Generated over a 200% ROI on a B2C campaign. +Increased product sales by 41% netting over $99k in revenue. +Generated 6,500 book downloads with a Facebook ad campaign. +Migrated multiple clients to new marketing and CRM systems. +Co-Created and hosted PodFest MKE 2019. Show less



Milwaukee Bucks Inc.

• United States
• Spectator Sports
• 300 - 400 Employee

• Email Marketing Coordinator

  • Dec 2014 - May 2018

  Duties: +Responsible for all email marketing initiatives, including copywriting, automation, retargeting, and email development. +Assisted strategic planning that focused on overall ticket growth. +Integrated email campaigns with Facebook Lead Ads to create advanced sales funnels. +Lead tactics to increase the database size. Achievements: +Increased overall open rates by 79% and click-through rates by 82% through marketing automation and robust targeting tactics. +Integrated the first NBA CRM Sales Stage Campaign. +Developed a real-time score feed used in-game day emails. +2x NBA Digital Innovator Recipient. +Marketo Revvie Award Finalist. +Featured in Facebook Business for achieving 36x return on investment using Facebook ads for season ticket sales. Show less



Briggs & Stratton

• Manufacturing
• 700 & Above Employee

• Digital Marketing Coordinator

  • Jul 2012 - Dec 2014

  Duties: +Ran all email marketing for Briggs & Stratton brands. +Assisted with website content updates, including SEO tactics. +Project manager for a Lean initiative to develop a Life Cycle Marketing project to improve the customer ownership experience. Achievements +Created best practices and email marketing plans. +Project managed all email marketing initiatives to optimize total performance, quality, and timeliness. Duties: +Ran all email marketing for Briggs & Stratton brands. +Assisted with website content updates, including SEO tactics. +Project manager for a Lean initiative to develop a Life Cycle Marketing project to improve the customer ownership experience. Achievements +Created best practices and email marketing plans. +Project managed all email marketing initiatives to optimize total performance, quality, and timeliness.



Rockwell Automation

• United States
• Automation Machinery Manufacturing
• 700 & Above Employee

• Integrated Marketing Communications Intern

  • Jun 2011 - May 2012