Professor of Mass Communication

• May 2022 - Present

Associate Professor of Mass Communication

• Jun 2016 - May 2022

• Lead the transitioning of the Benedict College Mass Communication Program (approximately 150 students) to a competitive state by guiding it through the AEJMC national accreditation process, establishing a single Convergent Journalism major, championing the Administration buy-in and addressing curriculum, skills and equipment gaps. • Designed and currently teach the first Data Journalism course offered at an HBCU in the United States (included in Who is Who in America, 2019). One in ten… Show more • Lead the transitioning of the Benedict College Mass Communication Program (approximately 150 students) to a competitive state by guiding it through the AEJMC national accreditation process, establishing a single Convergent Journalism major, championing the Administration buy-in and addressing curriculum, skills and equipment gaps. • Designed and currently teach the first Data Journalism course offered at an HBCU in the United States (included in Who is Who in America, 2019). One in ten graduates each semester are admitted to graduate programs or offered industry positions based primarily on the strength of their data journalism skills. • Drive the success of the Mass Comm Program curriculum as Chairperson of the Mass Comm Senior Research Defense Committee (graduating approximately 18 students per semester), as well as in the School of Arts and Sciences Curriculum Change and Tenure and Promotion Committees. • Develop and facilitate partnerships with educational organizations, industry leaders, and the research community as a member of the College-wide Committee on Research Ethics. • Founding Editor, BC Idea Exchange (an online publication of research and best practices at Benedict College) and program liaison with CoursePower (a joint initiative of IT-Ology, USC, Benedict College, and other institutions).

Program Coordinator, Assistant Prof. of Mass Communication

• Sep 2009 - Jun 2016

• Lead a strategic restructuring of the Mass Communication major under adverse financial conditions. This included program mission and SLO development, curriculum alignment, curriculum design, SLO and assessments design, faculty position development, candidate search and hiring as well as interfacing with external certification bodies. • Designed and taught senior courses: Media Law, Public Relations, Research Methods, Senior Thesis/Project, Senior Internship. • Guided faculty members… Show more • Lead a strategic restructuring of the Mass Communication major under adverse financial conditions. This included program mission and SLO development, curriculum alignment, curriculum design, SLO and assessments design, faculty position development, candidate search and hiring as well as interfacing with external certification bodies. • Designed and taught senior courses: Media Law, Public Relations, Research Methods, Senior Thesis/Project, Senior Internship. • Guided faculty members in efforts to identify instructional strengths and weaknesses; participated in College-wide grant writing teams; aligned the program of study with state and national standards (AEJMC). • Advised over thirty Mass Communication majors per semester.

Principal Consultant

• Jan 2018 - Present

At gorelikonsult, our mission is to help decision-makers see a clear story behind organizational data and use it to inspire their employees and customers to do better business together. We work with clients to develop an effective organizational storytelling process that positively impacts their internal communication, customer relationships and brand narrative recognition. At gorelikonsult, our mission is to help decision-makers see a clear story behind organizational data and use it to inspire their employees and customers to do better business together. We work with clients to develop an effective organizational storytelling process that positively impacts their internal communication, customer relationships and brand narrative recognition.

Adjunct Professor of Mass Communications

• Aug 2009 - Aug 2010

• Designed and taught senior courses in Research Methods and Issues in Media Management (Journalism, PR, Advertising majors). • Served as a methodology consultant on faculty research projects. • Designed and taught senior courses in Research Methods and Issues in Media Management (Journalism, PR, Advertising majors). • Served as a methodology consultant on faculty research projects.

Research Consultant, Senior Research Analyst

• Oct 2006 - May 2009

• Designed and managed satisfaction and loyalty studies, stakeholder research, in the Banking, Insurance and Telecommunications sectors, leading all aspects of research, from inception to conclusion. Responsible for studies bringing over $8 million (CDN) per year at a boutique research company. • Managed main client relationships and operations for national-scale longitudinal customer satisfaction studies in the Banking sector. • Built, trained, and evaluated inter- and intra-office… Show more • Designed and managed satisfaction and loyalty studies, stakeholder research, in the Banking, Insurance and Telecommunications sectors, leading all aspects of research, from inception to conclusion. Responsible for studies bringing over $8 million (CDN) per year at a boutique research company. • Managed main client relationships and operations for national-scale longitudinal customer satisfaction studies in the Banking sector. • Built, trained, and evaluated inter- and intra-office project teams that included Market Probe as well as client resources, resulting in project-specific synergies, increased project-specific expert support, and customer value. Three senior employees were assigned to inherit my client relationships during my succession planning stage. Show less • Designed and managed satisfaction and loyalty studies, stakeholder research, in the Banking, Insurance and Telecommunications sectors, leading all aspects of research, from inception to conclusion. Responsible for studies bringing over $8 million (CDN) per year at a boutique research company. • Managed main client relationships and operations for national-scale longitudinal customer satisfaction studies in the Banking sector. • Built, trained, and evaluated inter- and intra-office… Show more • Designed and managed satisfaction and loyalty studies, stakeholder research, in the Banking, Insurance and Telecommunications sectors, leading all aspects of research, from inception to conclusion. Responsible for studies bringing over $8 million (CDN) per year at a boutique research company. • Managed main client relationships and operations for national-scale longitudinal customer satisfaction studies in the Banking sector. • Built, trained, and evaluated inter- and intra-office project teams that included Market Probe as well as client resources, resulting in project-specific synergies, increased project-specific expert support, and customer value. Three senior employees were assigned to inherit my client relationships during my succession planning stage. Show less