Senior Digital Marketing Executive

• Oct 2022 - Present

Brands served: DenizBank (MobilDeniz), fastPay, OlduBil, OpenEnglish -Directly communicates with the brand in order to determine the best paid media strategy (2MM - 8MM TL) -Seeks for possible growth opportunities in paid media channels and runs sector/competitor analysis -Guides the brand for possible improvements on brands' side to achieve better ROI and ROAS -Guides the team for possible improvements in campaign management -Coordinates the team efficiently realize the media plan -Guides team preparing and presenting paid media reports -Supports team member to take initiatives regarding paid media efforts Show less

Digital Marketing Consultant

• Aug 2021 - Oct 2022

Brands served: CarrefourSA, TeknoSA, AgeSA -Manages performance marketing actions for chosen products of CarrefourSA and AgeSA in the framework of growth themes such as ROAS increase, new customer acquisition, upsell, cross-sell -Provides consultancy for digital marketing actions and runs digital advertising account audits for Sabancı Holding Companies -Determines possible game changers on digital marketing strategy through analyzing current customer actions, manages target audience optimizations in cooperation with data scientists and plans channel expansion for chosen growth themes Show less

Senior Digital Marketing Strategist

• Apr 2021 - Aug 2021

Brands served: Denizbank, Fibabanka, Hesapkurdu, Koalay, Tukaş

Digital Marketing Strategist

• Dec 2020 - Apr 2021

Brands served: Denizbank, Fibabanka, Hesapkurdu, Koalay, Tukaş-Directly communicates with the brand in order to determine paid media strategy and creates the paid media plan (100 - 800K TL) suiting the brands’ KPIs-Coordinates the team to efficiently realize the media plan-Leads the optimizations regarding paid media campaigns for better performance-Presents paid media reports to brands with possible solutions to boost the performance-Supports team members to take initiatives regarding campaign performance Show less

Digital Marketing Specialist

• Jul 2020 - Dec 2020

Brands served: Denizbank, Fibabanka, Hesapkurdu, Koalay, Tukaş-Manages Google Ads, Meta Ads and all other digital paid media channels of brand-Delivers daily, weekly, monthly reports regarding ongoing digital advertising campaigns-Optimizes the advertising campaigns for better performance-Manages Google Tag Manager and prepares Google Analytics reports-Supports preparation periods of paid media plans-Determines the creative types and characteristics performing the best for the target audience-Tracks and optimizes the performance of mobile app advertising campaignsBrands served: Denizbank, Fibabanka, Hesapkurdu, Koalay, Tukaş Show less

Head of English Scriptwriters Team

• Jun 2018 - Dec 2018

• Coordinates the team providing scripts in English language • Assures the quality of creative content composing the answers of AI and English trigger scripts in English • Reports and classifies the bugs that occurred during the communication between AI and the users • Coordinates the team providing scripts in English language • Assures the quality of creative content composing the answers of AI and English trigger scripts in English • Reports and classifies the bugs that occurred during the communication between AI and the users

Interior Architect

• May 2017 - Jun 2018

• Audits the architectural services provided to Holding such as expo design, office renovation etc. • Manages the concept and construction projects of interior architecture related R&D projects • Renders the interior design projects of factory and office projects • Audits the architectural services provided to Holding such as expo design, office renovation etc. • Manages the concept and construction projects of interior architecture related R&D projects • Renders the interior design projects of factory and office projects

Interior Architect

• Dec 2016 - May 2017

• Experience on corporate design projects and construction details • Experience on the site coordination of the prepared details • Experience on corporate design projects and construction details • Experience on the site coordination of the prepared details

Interior Architect

• May 2016 - Nov 2016