CRM Manager

• Sep 2022 - Present

CRM Specialist

• Dec 2021 - Sep 2022

● Plan and deliver CRM strategies across the organization to retain existing customers, increasing brand loyalty, and expanding the company’s brand value. ● Develop and enhance consumer nurture programs, including welcome, onboarding, re-engagement and loyalty campaigns ● Make sure the customer database is correctly segmented in order to target marketing activities appropriately ● Own the responsibility for retention campaigns, right from conceptualization to analysis. This will include idea generation, proposal preparation, overseeing the production process, and execution. ● Work closely with agencies to ensure CRM plans are well-executed ● Review the current processes within the company and propose updates to them to align them with the CRM data Additional Duties (eCommerce/Performance/Adhoc) ● Develop content calendar and oversee ecommerce website uploads and landing pages development ● Work with the marketing team in order to improve quality and traffic acquisition ● Develop and implement ecommerce strategy in order to improve website performance ● Report on performance ● Assist in the creation and execution of the local brand calendar, with a focus on Hype ● Keep all channels aware of any delays and adjustments to the calendar dates by collaborating closely with the supply chain team Show less

Campaign Manager

• May 2021 - Nov 2021

● Accountable for managing the calendar of communication, continually prioritising the needs of various stakeholders and ensuring we're running according to schedule. ● Work closely with external stakeholders to gather requirements and objectives and our internal creative studio operations manager to brief designers and/or writers. ● Oversee, prepare, and manage outbound campaigns (social, email & push notifications) from end to end, working closely with relevant stakeholders to gather required inputs. ● Manage the procedure, implementation, tracking and measurement of marketing campaigns. ● Implement dynamic content mailers with a focus on continuous performance optimisation ● Building workflows ensuring quality leads are qualified to sales teams ● Quality Assurance – Ensure accuracy of marketing materials and provide formal sign off if necessary. Ensure that our brand and identity is adhered to in campaigns and in all communication channels. ● Deliver regular reports of campaign results, including web analysis and evaluation of KPIs back into teams who can learn from them. Show less

Junior Marketer

• Dec 2020 - May 2021

Marketing Implementer

• Aug 2019 - Nov 2020

Digital Marketing Intern

• Apr 2019 - Aug 2019