Experience

Ad Council

• United States
• Advertising Services
• 100 - 200 Employee

• Director of Brand and Communications

  • Mar 2023 - Present

  Drives communications strategies for the Ad Council brand. Serves as the gatekeeper of the Ad Council written narrative, advising on tone and drafting all brand language needs for website, social and other digital communications mediums. Responsible for positioning Ad Council campaigns and initiatives through thought leadership articles and events. Drafts, edits and advises senior executives on thought leadership materials like op-eds, articles, blogposts, talking points and speeches. Identifies opportunities for the Ad Council voice to surface in relevant news of the day. Show less



American Sustainable Business Network

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications and Storytelling Senior Manager

  • May 2022 - Mar 2023

  Led the communications team in the development and execution of ASBN’s multi-channel communications strategy. Managed CEO communications strategy to support organizational goals and generate media coverage. Oversaw internal communications deliverables and campaigns, including developing strategy, messaging and communications support for ASBN’s member network. Served as public relations and crisis communications counsel for senior leadership. Led the communications team in the development and execution of ASBN’s multi-channel communications strategy. Managed CEO communications strategy to support organizational goals and generate media coverage. Oversaw internal communications deliverables and campaigns, including developing strategy, messaging and communications support for ASBN’s member network. Served as public relations and crisis communications counsel for senior leadership.



BNC

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Communications Manager

  • Aug 2021 - Dec 2021

  Managed Black News Channel’s internal and external communications activity, including public and media relations, employee relations, publicity, community affairs, executive thought leadership, strategic messaging and creative development. Provided communications support to drive viewership and strengthen consumer engagement, editorial, marketing, brand experiences and programming initiatives. Managed Black News Channel’s internal and external communications activity, including public and media relations, employee relations, publicity, community affairs, executive thought leadership, strategic messaging and creative development. Provided communications support to drive viewership and strengthen consumer engagement, editorial, marketing, brand experiences and programming initiatives.



Habitat for Humanity International

• United States
• Non-profit Organizations
• 700 & Above Employee

• Public and Media Relations Senior Specialist

  • Apr 2019 - Aug 2021

  Managed public relations deliverables for national and global campaigns. Oversaw internal communications across 1,110 offices throughout the United States by providing media training, toolkits, public relations counsel and guidance. Developed thought leadership communication and interview briefs for executive leadership. Provided crisis management and media relations counsel to internal stakeholders. Created branded content for various outlets. Managed public relations deliverables for national and global campaigns. Oversaw internal communications across 1,110 offices throughout the United States by providing media training, toolkits, public relations counsel and guidance. Developed thought leadership communication and interview briefs for executive leadership. Provided crisis management and media relations counsel to internal stakeholders. Created branded content for various outlets.



University of West Georgia

• United States
• Higher Education
• 700 & Above Employee

• Professor, Mass Communucations

  • Dec 2016 - May 2019

  Taught students the history, principles, techniques, trends and proper execution of public relations, news writing, and digital media. Promoted and directed successful student learning and development in keeping with the learning-centered values and goals of the university. Courses included: Writing & Reporting for Newspapers, Public Relations Principles, Public Relations Management, Public Relations Writing, Telecommunication & Electronic Media Industries, Media Programming & Management, and Digital Social Media & Society. Show less



Georgia Department of Transportation

• United States
• Transportation Programs
• 700 & Above Employee

• Communications Manager

  • May 2015 - Nov 2016

  Developed and implemented communications and marketing strategies to educate the public about the Georgia Department of Transportation’s programs and projects. Oversaw media and community relations activities for statewide public awareness, education and safety campaigns. Served as lead speechwriter for the State Transportation Board's 14 members and executive staff. Developed content for official publications, brochures, annual reports, newsletters, magazine articles, social media, press releases, presentations and websites. Show less



Atlanta's John Marshall Law School

• United States
• Higher Education
• 1 - 100 Employee

• Communications Manager

  • Aug 2011 - Jan 2015

  Developed integrated marketing communications solutions and strategies for Atlanta's John Marshall Law School. Created a digital communications framework to support website management, social media engagement and email marketing. Served as lead staff writer for public relations and marketing assets. Primary communications initiatives focused on increasing enrollment for the Office of Admissions in five Juris Doctor programs and three Masters of Laws programs. Developed integrated marketing communications solutions and strategies for Atlanta's John Marshall Law School. Created a digital communications framework to support website management, social media engagement and email marketing. Served as lead staff writer for public relations and marketing assets. Primary communications initiatives focused on increasing enrollment for the Office of Admissions in five Juris Doctor programs and three Masters of Laws programs.