Experience

7Ads - eCommerce Advertising

• Italy
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2022 - Present

  I tell 7Ads for an effective, transparent, sustainable eCommerce Advertising. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In 7Ads we implement Cross-Channel eCommerce Advertising projects that allow you to grow in an economically sustainable way. Today we need to approach the advertising activity in a different way. We put ourselves in the shoes of the… Show more I tell 7Ads for an effective, transparent, sustainable eCommerce Advertising. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In 7Ads we implement Cross-Channel eCommerce Advertising projects that allow you to grow in an economically sustainable way. Today we need to approach the advertising activity in a different way. We put ourselves in the shoes of the entrepreneur and manager who want to be in control, see a schedule and always know what is happening. Because growth through advertising needs to be planned. We are a Benefit Company because we firmly believe that alongside the primary purpose of a company, which was created to generate profit, there must be other equally and more important objectives that include transparency, ethics and intellectual honesty, to aim for prosperity. shared and long-term. Find out more on www.7ads.it Show less I tell 7Ads for an effective, transparent, sustainable eCommerce Advertising. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In 7Ads we implement Cross-Channel eCommerce Advertising projects that allow you to grow in an economically sustainable way. Today we need to approach the advertising activity in a different way. We put ourselves in the shoes of the… Show more I tell 7Ads for an effective, transparent, sustainable eCommerce Advertising. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In 7Ads we implement Cross-Channel eCommerce Advertising projects that allow you to grow in an economically sustainable way. Today we need to approach the advertising activity in a different way. We put ourselves in the shoes of the entrepreneur and manager who want to be in control, see a schedule and always know what is happening. Because growth through advertising needs to be planned. We are a Benefit Company because we firmly believe that alongside the primary purpose of a company, which was created to generate profit, there must be other equally and more important objectives that include transparency, ethics and intellectual honesty, to aim for prosperity. shared and long-term. Find out more on www.7ads.it Show less



Floox - eCommerce Marketing Automation

• Italy
• Marketing Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2022 - Present

  I tell the potential of Marketing Automation to improve the customer journey and eCommerce returns with particular attention to customer satisfaction and the ethical and conscious treatment of personal data. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In Floox we implement Marketing Automation Projects for eCommerce that allow you to grow in an economically… Show more I tell the potential of Marketing Automation to improve the customer journey and eCommerce returns with particular attention to customer satisfaction and the ethical and conscious treatment of personal data. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In Floox we implement Marketing Automation Projects for eCommerce that allow you to grow in an economically sustainable way, build customer loyalty and automate revenue through: Strategy, Software Selection, System Integration, Implementation, Training and Continuous Optimization. We define custom user journeys that increase satisfaction, recurring purchases and Customer Lifetime Value. We collaborate with our clients to support them in achieving their business objectives, integrating with the marketing activities already in place through economically sustainable investment strategies and plans. Floox is proudly a Benefit Company, because we firmly believe that alongside the primary purpose of a company, which was created to generate profit, there must be other equally and more important objectives that include transparency, ethics and intellectual honesty, to aim for to shared and long-term prosperity. Find out more on www.floox.it Show less I tell the potential of Marketing Automation to improve the customer journey and eCommerce returns with particular attention to customer satisfaction and the ethical and conscious treatment of personal data. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In Floox we implement Marketing Automation Projects for eCommerce that allow you to grow in an economically… Show more I tell the potential of Marketing Automation to improve the customer journey and eCommerce returns with particular attention to customer satisfaction and the ethical and conscious treatment of personal data. I take care of the digital presence, the relationship with partners and help our customers to better integrate the advertising activity within the marketing plan. In Floox we implement Marketing Automation Projects for eCommerce that allow you to grow in an economically sustainable way, build customer loyalty and automate revenue through: Strategy, Software Selection, System Integration, Implementation, Training and Continuous Optimization. We define custom user journeys that increase satisfaction, recurring purchases and Customer Lifetime Value. We collaborate with our clients to support them in achieving their business objectives, integrating with the marketing activities already in place through economically sustainable investment strategies and plans. Floox is proudly a Benefit Company, because we firmly believe that alongside the primary purpose of a company, which was created to generate profit, there must be other equally and more important objectives that include transparency, ethics and intellectual honesty, to aim for to shared and long-term prosperity. Find out more on www.floox.it Show less



Faculty of International Relations /Prague University of Economics and Business/

• Czechia
• Higher Education
• 1 - 100 Employee

• Professor

  • Sep 2022 - Present

  The aim of the course is to understand how to structure a strong Brand Community and use Influencer Marketing in the modern hyper-competitive market, for giving real value to the audience and increasing the Customer Lifetime Value of the Brand. Nowadays, brands are chosen for the positioning they take in real-life matters, not just bought. And this happens only when there is a real connection between the consumer and the brand. Being able to establish a consistent brand… Show more The aim of the course is to understand how to structure a strong Brand Community and use Influencer Marketing in the modern hyper-competitive market, for giving real value to the audience and increasing the Customer Lifetime Value of the Brand. Nowadays, brands are chosen for the positioning they take in real-life matters, not just bought. And this happens only when there is a real connection between the consumer and the brand. Being able to establish a consistent brand positioning, and a community of Brand Lovers, by using a purpose marketing strategy, is a significant company asset with great value. Show less The aim of the course is to understand how to structure a strong Brand Community and use Influencer Marketing in the modern hyper-competitive market, for giving real value to the audience and increasing the Customer Lifetime Value of the Brand. Nowadays, brands are chosen for the positioning they take in real-life matters, not just bought. And this happens only when there is a real connection between the consumer and the brand. Being able to establish a consistent brand… Show more The aim of the course is to understand how to structure a strong Brand Community and use Influencer Marketing in the modern hyper-competitive market, for giving real value to the audience and increasing the Customer Lifetime Value of the Brand. Nowadays, brands are chosen for the positioning they take in real-life matters, not just bought. And this happens only when there is a real connection between the consumer and the brand. Being able to establish a consistent brand positioning, and a community of Brand Lovers, by using a purpose marketing strategy, is a significant company asset with great value. Show less



Istituto Europeo di Design

• Italy
• Higher Education
• 700 & Above Employee

• Influencer Marketing and Brand Community Teacher

  • Jan 2021 - Present

  IED is one of the most acclaimed institutes in Europe for industrial design, fashion and visual arts. I teach how to create Influencer Marketing strategies, and more generally Digital PR, for creating a Brand Community. IED is one of the most acclaimed institutes in Europe for industrial design, fashion and visual arts. I teach how to create Influencer Marketing strategies, and more generally Digital PR, for creating a Brand Community.



Digital Combat Academy

• Italy
• Internet Publishing
• 1 - 100 Employee

• Brand Community Teacher

  • Oct 2019 - Present

  Digital Combat Academy is a school that aims to build a bridge between people determined to learn and companies looking for talent. The main idea is that digital professional training must include competent teachers, affordable costs and subjects in line with the needs of the job market. With this vision I teach the Brand Community course, practically showing how to build valuable relationships with your customers, evolving your brand from a product/service seller to a real daily… Show more Digital Combat Academy is a school that aims to build a bridge between people determined to learn and companies looking for talent. The main idea is that digital professional training must include competent teachers, affordable costs and subjects in line with the needs of the job market. With this vision I teach the Brand Community course, practically showing how to build valuable relationships with your customers, evolving your brand from a product/service seller to a real daily partner. Show less Digital Combat Academy is a school that aims to build a bridge between people determined to learn and companies looking for talent. The main idea is that digital professional training must include competent teachers, affordable costs and subjects in line with the needs of the job market. With this vision I teach the Brand Community course, practically showing how to build valuable relationships with your customers, evolving your brand from a product/service seller to a real daily… Show more Digital Combat Academy is a school that aims to build a bridge between people determined to learn and companies looking for talent. The main idea is that digital professional training must include competent teachers, affordable costs and subjects in line with the needs of the job market. With this vision I teach the Brand Community course, practically showing how to build valuable relationships with your customers, evolving your brand from a product/service seller to a real daily partner. Show less



start2impact University

• Italy
• Higher Education
• 1 - 100 Employee

• Super Coach

  • Sep 2021 - Present

  Start2Impact offers online training courses to prepare students for the jobs of the future. As Super Coach I correct the Final Digital Marketing and Influencer Marketing projects. Start2Impact offers online training courses to prepare students for the jobs of the future. As Super Coach I correct the Final Digital Marketing and Influencer Marketing projects.



Karateka.it

• Spectator Sports
• 1 - 100 Employee

• Co-Owner, Digital Strategist

  • Mar 2020 - Present

  I made Karateka.it the most read Karate blog in Italy (source Semrush.com) dealing with the relaunch strategy, and the creation of the editorial team. In particular, I have implemented the SEO and Social Media Content strategies. This led us to collaborate, less than a year after the relaunch, with brands such as Adidas, Progame and K.O., also establishing ourselves on social media as the Karate blog with the highest engagement in Italy. Today Karateka.it boasts a team of 14 staff… Show more I made Karateka.it the most read Karate blog in Italy (source Semrush.com) dealing with the relaunch strategy, and the creation of the editorial team. In particular, I have implemented the SEO and Social Media Content strategies. This led us to collaborate, less than a year after the relaunch, with brands such as Adidas, Progame and K.O., also establishing ourselves on social media as the Karate blog with the highest engagement in Italy. Today Karateka.it boasts a team of 14 staff members and regular contributors, and it is the official media partner of Mattia Busato, the Italian Karateka who will participate in the upcoming Tokyo 2021 Olympics. Show less I made Karateka.it the most read Karate blog in Italy (source Semrush.com) dealing with the relaunch strategy, and the creation of the editorial team. In particular, I have implemented the SEO and Social Media Content strategies. This led us to collaborate, less than a year after the relaunch, with brands such as Adidas, Progame and K.O., also establishing ourselves on social media as the Karate blog with the highest engagement in Italy. Today Karateka.it boasts a team of 14 staff… Show more I made Karateka.it the most read Karate blog in Italy (source Semrush.com) dealing with the relaunch strategy, and the creation of the editorial team. In particular, I have implemented the SEO and Social Media Content strategies. This led us to collaborate, less than a year after the relaunch, with brands such as Adidas, Progame and K.O., also establishing ourselves on social media as the Karate blog with the highest engagement in Italy. Today Karateka.it boasts a team of 14 staff members and regular contributors, and it is the official media partner of Mattia Busato, the Italian Karateka who will participate in the upcoming Tokyo 2021 Olympics. Show less



Università degli Studi di Firenze

• Higher Education
• 700 & Above Employee

• Brand Community Lecturer, Thesis co-supervisor

  • Apr 2019 - Jan 2022

  Lecturer for the Economics bachelor degree course “Strategic Marketing”, speaking on “How to create a Brand Community”. As thesis co-supervisor for the Design bachelor degree course, I helped students to implement web listening works for the data-driven development of fashion items. Lecturer for the Economics bachelor degree course “Strategic Marketing”, speaking on “How to create a Brand Community”. As thesis co-supervisor for the Design bachelor degree course, I helped students to implement web listening works for the data-driven development of fashion items.



ITS MITA Academy

• Italy
• Higher Education
• 1 - 100 Employee

• Digital Transformation Teacher

  • Feb 2019 - Jan 2022

  M.I.T.A. Academy is the first Technical School in the field of technical professions for fashion in Italy, created to give young graduates opportunities for qualified works in the made in Italy sector. To date, MITA is the first Technical School in the field of fashion in Italy in terms of the number of graduates who find work immediately after the courses, with a percentage of over 80%. In particular, I teach the "Digital marketing and new distribution models" class, while in the… Show more M.I.T.A. Academy is the first Technical School in the field of technical professions for fashion in Italy, created to give young graduates opportunities for qualified works in the made in Italy sector. To date, MITA is the first Technical School in the field of fashion in Italy in terms of the number of graduates who find work immediately after the courses, with a percentage of over 80%. In particular, I teach the "Digital marketing and new distribution models" class, while in the classes of "Manufacturing Process and Data Management" and "Supply chain management and IOT" I carry out the parts relating to the management and acquisition of company data; prospects and market research; digital transformation for creating effective teams and workflows. Show less M.I.T.A. Academy is the first Technical School in the field of technical professions for fashion in Italy, created to give young graduates opportunities for qualified works in the made in Italy sector. To date, MITA is the first Technical School in the field of fashion in Italy in terms of the number of graduates who find work immediately after the courses, with a percentage of over 80%. In particular, I teach the "Digital marketing and new distribution models" class, while in the… Show more M.I.T.A. Academy is the first Technical School in the field of technical professions for fashion in Italy, created to give young graduates opportunities for qualified works in the made in Italy sector. To date, MITA is the first Technical School in the field of fashion in Italy in terms of the number of graduates who find work immediately after the courses, with a percentage of over 80%. In particular, I teach the "Digital marketing and new distribution models" class, while in the classes of "Manufacturing Process and Data Management" and "Supply chain management and IOT" I carry out the parts relating to the management and acquisition of company data; prospects and market research; digital transformation for creating effective teams and workflows. Show less



Florence Marketing Experience

• Italy
• Advertising Services

• Marketing Startegist

  • Nov 2018 - Jan 2022

  FMX is among the largest Italian events on digital marketing aimed at Managers and Professionals. Over 30 speakers with mostly international experience, in order to analyze trends, case studies and create valuable connections. I supported FMX as a Digital Strategist for communication and advertising campaigns, contributing to the sold out of the 2019, 2020 and 2021 editions. FMX is among the largest Italian events on digital marketing aimed at Managers and Professionals. Over 30 speakers with mostly international experience, in order to analyze trends, case studies and create valuable connections. I supported FMX as a Digital Strategist for communication and advertising campaigns, contributing to the sold out of the 2019, 2020 and 2021 editions.



SIGNORIA FIRENZE

• Italy
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Manager

  • Nov 2020 - Aug 2021

  I developed the new digital marketing strategy for Signoria Firenze, a historical luxury bed linen brand, distributed worldwide. With the main focus on the United States, we refreshed the market approach while implementing internal digital transformation procedures. I developed the new digital marketing strategy for Signoria Firenze, a historical luxury bed linen brand, distributed worldwide. With the main focus on the United States, we refreshed the market approach while implementing internal digital transformation procedures.



Fragos Media

• Italy
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 2019 - Sep 2020

  Fragos Media is an International Growth Partner agency of Google (only 110 in the world, 8 in Italy), Google Top 3% Premier Partner (only 70 in Italy), Yandex Direct and Microsoft Advertising Partner (only 30 in Italy) that carries out activities of Performance Advertising for Brand Awareness, Lead Generation and E-commerce Sales projects. I was in charge of following the client from digital strategy to implementation, coordinating the team to achieve the target results. I have… Show more Fragos Media is an International Growth Partner agency of Google (only 110 in the world, 8 in Italy), Google Top 3% Premier Partner (only 70 in Italy), Yandex Direct and Microsoft Advertising Partner (only 30 in Italy) that carries out activities of Performance Advertising for Brand Awareness, Lead Generation and E-commerce Sales projects. I was in charge of following the client from digital strategy to implementation, coordinating the team to achieve the target results. I have worked with players such as Signoria di Firenze, Enegan, Lionard Luxury Real Estate, Febal Casa, Herbalife, increasing the exposure of the brand, the prospecting activity and the sales thanks to a data-driven analytical approach. Show less Fragos Media is an International Growth Partner agency of Google (only 110 in the world, 8 in Italy), Google Top 3% Premier Partner (only 70 in Italy), Yandex Direct and Microsoft Advertising Partner (only 30 in Italy) that carries out activities of Performance Advertising for Brand Awareness, Lead Generation and E-commerce Sales projects. I was in charge of following the client from digital strategy to implementation, coordinating the team to achieve the target results. I have… Show more Fragos Media is an International Growth Partner agency of Google (only 110 in the world, 8 in Italy), Google Top 3% Premier Partner (only 70 in Italy), Yandex Direct and Microsoft Advertising Partner (only 30 in Italy) that carries out activities of Performance Advertising for Brand Awareness, Lead Generation and E-commerce Sales projects. I was in charge of following the client from digital strategy to implementation, coordinating the team to achieve the target results. I have worked with players such as Signoria di Firenze, Enegan, Lionard Luxury Real Estate, Febal Casa, Herbalife, increasing the exposure of the brand, the prospecting activity and the sales thanks to a data-driven analytical approach. Show less



CSF Studio

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Account Executive

  • Jun 2019 - Sep 2020

  CSF Studio is one of the main Fashion Brokering Italian companies. It manages the creation and production of collections for international Fast Fashion and Luxury Fashion brands. I took care of customer acquisition through LinkedIn with relative follow-up of project management. Among these, I collaborated with one of the Top 5 global brands of Fast Fashion by turnover in 2019, and one of the Top 4 luxury fashion brands by turnover in 2019. CSF Studio is one of the main Fashion Brokering Italian companies. It manages the creation and production of collections for international Fast Fashion and Luxury Fashion brands. I took care of customer acquisition through LinkedIn with relative follow-up of project management. Among these, I collaborated with one of the Top 5 global brands of Fast Fashion by turnover in 2019, and one of the Top 4 luxury fashion brands by turnover in 2019.



Del Vecchia Group

• Italy
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2017 - Jan 2020

  Del Vecchia Group has been involved in the distribution of domestic and industrial sewing machines since 1946. I built the positioning of the two B2C brands distributed in Italy by DVG, which are Janome (the largest manufacturer of sewing machines in the world) and Bernina. These are some of the results I have achieved: ・ I brought www.janomeshop.it to close in 2019 with a ROAS of 539%. ・ I made Sold Out for 2 years all the dates of the Janome Academy - the first… Show more Del Vecchia Group has been involved in the distribution of domestic and industrial sewing machines since 1946. I built the positioning of the two B2C brands distributed in Italy by DVG, which are Janome (the largest manufacturer of sewing machines in the world) and Bernina. These are some of the results I have achieved: ・ I brought www.janomeshop.it to close in 2019 with a ROAS of 539%. ・ I made Sold Out for 2 years all the dates of the Janome Academy - the first sewing and social media course in Italy - with less than 20 euros per date in adv (10 participants per date, Cost of the course 159 €). ・ I made Sold Out all the dates of the Accademia Bernina In Tour 2019 - itinerant sewing course in 5 dates for all of Italy, only for those who own Bernina - with less than 100 € in adv (25 participants per date, cost of the course 79 €). ・ I created the most active sewing brand community with Janome Italia in 2018 and 2019, registering a + 420% fan base and + 570% engagement rate between the first and second year. ・ I made Janome the first sewing brand for Cosplayer, with the projects "Tailor Made Cosplay", "Cospital" and the use of micro influencer marketing. Show less Del Vecchia Group has been involved in the distribution of domestic and industrial sewing machines since 1946. I built the positioning of the two B2C brands distributed in Italy by DVG, which are Janome (the largest manufacturer of sewing machines in the world) and Bernina. These are some of the results I have achieved: ・ I brought www.janomeshop.it to close in 2019 with a ROAS of 539%. ・ I made Sold Out for 2 years all the dates of the Janome Academy - the first… Show more Del Vecchia Group has been involved in the distribution of domestic and industrial sewing machines since 1946. I built the positioning of the two B2C brands distributed in Italy by DVG, which are Janome (the largest manufacturer of sewing machines in the world) and Bernina. These are some of the results I have achieved: ・ I brought www.janomeshop.it to close in 2019 with a ROAS of 539%. ・ I made Sold Out for 2 years all the dates of the Janome Academy - the first sewing and social media course in Italy - with less than 20 euros per date in adv (10 participants per date, Cost of the course 159 €). ・ I made Sold Out all the dates of the Accademia Bernina In Tour 2019 - itinerant sewing course in 5 dates for all of Italy, only for those who own Bernina - with less than 100 € in adv (25 participants per date, cost of the course 79 €). ・ I created the most active sewing brand community with Janome Italia in 2018 and 2019, registering a + 420% fan base and + 570% engagement rate between the first and second year. ・ I made Janome the first sewing brand for Cosplayer, with the projects "Tailor Made Cosplay", "Cospital" and the use of micro influencer marketing. Show less



Cibiamoci Festival

• Advertising Services

• Social Media Strategist

  • Sep 2016 - Dec 2018

  Cibiamoci is one of the most important events in Italy on Digital Marketing for the Food, Wine, Restaurant sector. I actively collaborated in the creation and implementation of the digital strategy that sold out the event in each of its editions. Cibiamoci is one of the most important events in Italy on Digital Marketing for the Food, Wine, Restaurant sector. I actively collaborated in the creation and implementation of the digital strategy that sold out the event in each of its editions.



Open-Box Srl

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Manager

  • Aug 2017 - Feb 2018

  Open-Box is a digital agency that blends its creative and communication soul with the technological one. I worked as a Social Media Manager, focusing on content creation and execution of the editorial plan. Alongside this, I have developed social media monitoring skills for Community Management and Influencer Marketing campaign management.

• Web Marketing Intern

  • Feb 2017 - Jul 2017

  I worked on digital projects for national and international brands. In this context, I have developed skills in the areas of social media marketing, content creation, SEO, Copywriting.



Accademia Karate Shotokan

• Italy
• Spectator Sports
• 1 - 100 Employee

• Karate Sensei

  • Jan 2011 - Jan 2017

  Accademia Karate Shotokan is a sport association based near Florence. Although, to be honest, I consider it to be my second family. While studying at University I was a Karate Sensei for children, adolescents and adults, with courses from basic to competitive level. In this path, I learned how to structure a training development, with the planning of the learning path for heterogeneous classes from the age point of view and ability. Accademia Karate Shotokan is a sport association based near Florence. Although, to be honest, I consider it to be my second family. While studying at University I was a Karate Sensei for children, adolescents and adults, with courses from basic to competitive level. In this path, I learned how to structure a training development, with the planning of the learning path for heterogeneous classes from the age point of view and ability.