Experience

Lika Electronic

• Marketing & Communication



Lika Electronic

• Italy
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Communications

  • 2006 - Present

  Marketing & communication skills collected and proven in more than 10 years of experience within the industrial automation industry, with a special focus on brand awareness. Main abilities acquired: negotiation, event planning, website promotion, advertising. Marketing and communications with more than 10 years of industry experience, focus on brand awareness. Managing PR and media activities (b2b), PR agency, selecting events and sponsorships, exhibitions, designing the company’s digital reputation and social media strategy. Currently, marketing media management at Lika Electronic, including all content strategies and development, website, branding, catalogues, exhibitions planning, public relations, analyst relations and social media. - Projects' management: events organization targeted to external audience, sales partners/customers (trade shows/exhibitions, open house, etc.) - Activities' implementation aimed to strenghten and position correctly the brand through the use of social media, website contents, advertising campaign. - Content Marketing: selecting appropriate contents for Events, Social Media, Internal Communications (House Organ). - Marketing support: any activity aimed to achieve the target of partners abroad (promotional materials, press materials, photos) - Marketing tools: Office, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sendblaster. Prior to Lika, I learned the internal and external communications at Trussardi (stage in Milano during University), including managing public relations as well as planning and overseeing events (fashion shows), advertising, press review and media strategies. I had a 4-month-experience in a regional television in the journalist editing and a 6-month- experience at the newspaper "Il Giornale", Milano. With regards to my private sphere, I enjoy spending time with my family and friends, reading and travelling. I like playing sports, running, tennis, trekking and skiing. Show less