Alessandro Zanetti [ele/él/he]

Co Managing Partner at Ça Va Art
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Português Native or bilingual proficiency

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Diogo Teixeira Ferreira

Trabalhar com o Zanetti foi uma grande felicidade para a minha carreira. Excelente profissional, dedicado, com conhecimentos técnicos e estratégicos muito apurados. Sempre muito focado no core do cliente e sempre a frente das expectativas. Foi um ótimo coaching para meu futuro profissional.

Carlos Marin

Alessandro foi contrato para ser meu chefe, porém mais que isso, encontrei nele um grande líder. Sempre a frente da equipe, trazia para si as responsabilidades de nossa equipe, delegando de forma acertiva as tarefas do nosso dia a dia. Sempre de bom humor, Alem de gerir pessoas, Alê conduzia com maestria os egos dentro da agência. Durante as reuniões, sempre trazia para a mesa idéias de soluções criativas e argumentações coesas. Foram alguns anos trabalhando juntos, espero nesse tempo ter aprendido um pouco com ele e sem dúvida alguma o recomendo como ótimo profissional e pessoa que é.

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Experience

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Co Managing Partner
      • May 2019 - Present

    • Co Managing Partner
      • May 2019 - May 2019

    • Executive Producer
      • Apr 2018 - May 2019

    • 1 - 100 Employee
    • Client services and new business
      • Apr 2017 - Mar 2018

    • Brazil
    • 1 - 100 Employee
    • New Business Associated Director
      • Mar 2016 - Mar 2017

    • Brazil
    • Advertising Services
    • 300 - 400 Employee
    • Executive client services director
      • Feb 2012 - Jan 2016

      Clients: Magazine Luiza (760 stores), Luizacred, Luizaseg , Consorcio Luiza , magazineluiza.com and magazinevocê (first social-commerce in Brazil).Retail and branding projects. Media package of 2014 World Cup football 4 and 2015 Globo’s soccer sponsorship.Promotions: 2012 “Agarre o que puder” (1 minute to take “whatever you can” in the store), 2014 “Prédio pra Você” (a building of 6 apartments prize) and 2015 “Esse condomínio é meu” (a condominium of 5 houses prize).Advertising, POS, CRM and digital . Planning and development of “Nova Lu” (3d fictional character - the content personification from Magazineluiza). Project #magalocal management (strategic planning and tactical actions for the facebook pages of each of the 760 stores). Cooperative and content projects.

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Account director
      • Oct 2011 - Feb 2012

      Client Petrobras Management of clientes and and digital projects: content and brand’s relationship www.energiadastorcidas.com.br / www.petrobras.com.br/compacto Client Petrobras Management of clientes and and digital projects: content and brand’s relationship www.energiadastorcidas.com.br / www.petrobras.com.br/compacto

    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • Account Director
      • Aug 2004 - Jun 2011

      Account Director - 2007 to 2011 Management of account team. Leadership of creative projects, communication strategies, approvals, budgets and campaign’s production. Clients: Embratel (telecom company), and Via Embratel (cable company) ), AmBev (Antarctica beer, Antarctica Subzero beer and Polar beer) and Audi.Account supervisor - 2004 to 2007 Leadership of creative projects, communication strategies, approvals, budgets and campaign’s production. Definition of scope of work with regional partner agencies in 13 states of Brazil. Launching of a new store format called “Carrefour Bairro”Main Client: Carrefour.

    • Technology, Information and Internet
    • Account manager
      • Jan 2004 - Aug 2004

      Participation in the communication strategy of the Santander-Banespa Bank. Presentations and management of campaign’s production. Participation in the communication strategy of the Santander-Banespa Bank. Presentations and management of campaign’s production.

    • Account director
      • Jan 2001 - Jan 2004

      Participation in communication strategy for Pernambucanas and Rede Plaza of Shopping Centers .Campaigns presentations. Integrated retail Production management of integrated retail campaignsDefinition of scope of work to achieve agility and productivity. Daily stores sales monitoring. Participation in communication strategy for Pernambucanas and Rede Plaza of Shopping Centers .Campaigns presentations. Integrated retail Production management of integrated retail campaignsDefinition of scope of work to achieve agility and productivity. Daily stores sales monitoring.

    • Account manager
      • Jan 2000 - Dec 2000

      Prospecting and proposal development. Participation in planning and project management , and strategic consultancy. Prospecting and proposal development. Participation in planning and project management , and strategic consultancy.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Account executive
      • Aug 1998 - Jan 2000

      Direct and daily involvement with clients Laboratory Merck Sharp & Dohme (Propecia medication - against baldness), Perstorp Flooring (Pergo floors), and Banespa bank. Driving of creation and production processes. Clipping and strategic analysis of competition. Direct and daily involvement with clients Laboratory Merck Sharp & Dohme (Propecia medication - against baldness), Perstorp Flooring (Pergo floors), and Banespa bank. Driving of creation and production processes. Clipping and strategic analysis of competition.

Education

  • ESPM Escola Superior de Propaganda e Marketing
    Master of Business Administration (MBA), Communications
    1996 - 1997
  • Fundacao Getulio Vargas / FGV
    Intensive Course of economic Sciences, Economics
    2010 - 2010
  • FAAP - Fundação Armando Alvares Penteado
    College, Communications
    1991 - 1995

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