Experience

Hager Sharp

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Deputy Program Director - Multicultural/Health Communications Co-lead

  • Apr 2022 - Present

  ● Deputy Program Director for the development and implementation of a campaign on maternal health of the Centers for Disease Control and Prevention (CDC) Division for Reproductive Health. ● Program Manager for a national communications initiative on Hypertension and Insulin Resistance of the HHS Office on Women’s Health. ● Co-lead of Hager Sharp’s Multicultural Marketing and Communications Practice. ● Communications strategists to various national public health communication campaigns of federal agencies including the U.S. Food and Drug Administration (FDA) Center for Food Safety and Applied Nutrition (CFSAN) and the U.S. Department of Agriculture. Show less



The National Institutes of Health

• United States
• Biotechnology Research
• 700 & Above Employee

• Health Communications Specialist/Campaign Manager

  • Mar 2021 - Apr 2022

  ● Developed and deployed national direct-to-participant surveys to capture respondents' beliefs, attitudes, and experiences with the COVID-19 pandemic and related vaccinations. ● Designed and managed communications initiatives to capture the impact of social determinants of health on the health outcomes of key audiences and ethnically diverse communities such as Hispanics/Latinos in the U.S. ● Created and implemented multifaceted and multimodal public-facing communications campaigns to trigger positive behavior changes and improve the health of affected populations. Show less

• Senior Communications Expert

  • Jan 2018 - Jan 2020

  ● Led the development and execution of strategic communication plans and outreach strategies to promote and support scientific health research on innovative prevention and treatment modalities from discovery to implementation and the broader mission and goals of the NIH. ● Developed partnerships with public and private sector organizations and stakeholders who support public health efforts in alignment with the NIH biomedical research priorities. ● Crafted and disseminated public-facing tools and information including web content, research spotlights, newsletters, the NIH Record, Director’s blogs, and PowerPoint talking points for the OAR director. ● Managed efforts to disseminate and distill into plain language science-based information on biomedical research, clinical studies, and new HIV treatment and prevention modalities. ● Developed web content and implemented communication strategies for traditional and social media platforms Show less



U.S. Department of Health and Human Services (HHS)

• United States
• Government Administration
• 700 & Above Employee

• Health Communications Manager (2.5 years combined)

  • Mar 2016 - Mar 2017

  ● Served as a content development expert for public-facing disease prevention and health promotion messages and materials in English and Spanish. ● Developed public health awareness instruments and consumer-facing health information that followed health literacy and plain language principles to engage the general public and ethnically diverse communities. ● Created strategic partnerships with federal agencies and the private sector to promote HHS content syndication and deploy accurate and actionable topic-centered disease prevention and health promotion information. ● Planned, applied, and evaluated communication and marketing strategies about preventive health care services seeking to promote positive health behavior changes and better health outcomes among communities across the country. U.S. Department of Health and Human Services Office of National Security (ONS) January 2020 - June 2020 ● Led the development of strategies for research practices in health and biomedical prevention investigations across the U.S., including federally funded research universities. ● Managed the development of outreach programs, partnerships, and educational instruments for academia on research vetting methods, risks prevention, and implementation of mitigation strategies. ● Developed relationships with leadership within the research field to foster the adoption and implementation of best practices to protect research integrity, security, and environments. ● Worked with counterintelligence analysts to craft communication vehicles and approaches to convey to the research community risks to the development of health and biomedical technology, both intramural and extramural. Show less



MITRE

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Health Communications Lead

  • Jun 2015 - Mar 2016

  ● Led health communication efforts and outreach strategies in support of Federally Funded Research and Development Centers (FFRDCs). ● Supported the Centers for Medicare & Medicaid Services (CMS) in the implementation of the IMPACT Act to standardize post-acute care services including patient intake, assessments, and reporting systems. ● Identified and resolved complex structural problems affecting health, health care delivery, and organizational health care management from a social, behavioral, and consumer-oriented perspective. ● Applied qualitative and quantitative research methods and analysis to address and improve the communication needs of organizations within the health care sector. ● Planned, implemented, and evaluated health communication activities designed to generate positive health outcomes. Show less



FHI 360

• United States
• International Trade and Development
• 700 & Above Employee

• Program Manager - Social Marketing & Health Communication

  • Jul 2011 - Nov 2014

  ● Provided strategic communications planning, public relations, and media buying support to various national federal awareness campaigns on issues affecting diverse populations, including various NIH and CDC disease prevention and health promotions initiatives. ● Designed and implemented integrated health communication strategies to enhance public knowledge on specific health topics and generate positive behavior changes among priority audiences. ● Created strategic partnerships with national and community-based organizations serving underserved communities and difficult-to-reach populations. ● Developed bilingual educational tools including media products and culturally appropriate messages and materials to increase public awareness and help close health disparities gaps among affected audiences. ● Translated scientific information into simple language and communication instruments for lay audiences. ● Provided leadership in the design and implementation of formative research instruments to evaluate public knowledge and test health communication information, resources, concepts, and approaches. ● Provided technical assistance and training to in-country staff of the USAID Education for Children & Youth Program in El Salvador. ● Planned, negotiated, and managed digital and traditional media buys Show less



Academy for Educational Development

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Program Manager - Center for Health Communication

  • Jun 2008 - Jul 2011

  ● Provided public relations, media, and strategic communication support to multiple projects/clients including government agencies such as the CDC and the NIH. ● Developed social marketing strategies and health communications campaigns that reached diverse audiences including African–Americans and Hispanics/Latinos in the U.S. with culturally relevant messages and information. ● Designed and executed tailored campaign approaches and implemented diverse communication tactics that successfully drove program messages to target communities and local audiences. ● Conducted extensive media placements and community outreach that helped increase campaign awareness and positioned the brand among key populations. ● Established and fostered local and national collaborative partnerships with organizations that provided critical assistance and health services to campaign audiences. ● Led the conceptualization and development of educational materials ranging from health literature to media products such as television, radio, and print PSAs. ● Facilitated a series of subject matter expert consultations with scientists and community leaders and influencers. ● Managed AED’s Spanish Translations/Customizations Unit to produce culturally relevant messages and resources. Show less



Hispanic Communications Network

• Manager - Programming and Creative Services

  • Jan 2008 - Jun 2008

  ● Managed the production, programming, and creative services departments. ● Provided leadership to identify and implement the most effective communication practices for various clients based on the needs of each specific project. ● Supervised internal processes and provided clients with daily technical assistance and recommendations to effectively achieve the goals of their programs. ● Managed media and community outreach efforts and guided the conceptualization and production of culturally relevant, bilingual educational tools. ● Led efforts for the adaptation and customization of messages targeting specific demographics including non-homogeneous Spanish-speaking audiences across the country. ● Developed scripts, creative concepts, and copy for educational materials and media products. ● Worked directly with producers and editors in the creation of public service announcements for radio, television, print, and outdoor. ● Participated in new business development and generated recommendations and outreach approaches for new proposals Show less



Ogilvy Public Relations Worldwide

• Account Supervisor

  • Nov 2004 - Dec 2007

  ● Supported various national initiatives of the National Institutes of Health including the Know Stroke Campaign and the HIV Vaccine Research Communications Campaign reaching general audiences and Hispanics/Latinos in the U.S. ● Provided health communication planning and management support to various federal health initiatives. ● Managed the development of campaign messages and educational materials in English and Spanish including the conceptualization and production of print, radio, and television spots. ● Coordinated research efforts, the development of formative research instruments, and the execution of focus groups to test messages and assess the knowledge and attitudes of audiences on specific topics. ● Led the customization of messages, concepts, and educational products into culturally appropriate materials for diverse audiences including Hispanics in the U.S. and communities experiencing health disparities. ● Built partnerships with national organizations to expand the reach of campaigns in local communities through the dissemination of messages and implementation of program modules. ● Co-led the Multicultural Practice and Social Marketing Group. ● Led a Hispanic working group and a steering committee to develop recommendations on the most effective strategies to reach priority audiences. ● Provided multicultural and health communications expertise to various government accounts across the agency. Show less



HMA Associates, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Communications Specialist

  • Nov 2000 - Nov 2004

  ● Coordinated bilingual national health communication campaigns for the Centers for Disease Control and Prevention, the US Department of Health and Human Services, and the Food and Drug Administration. ● Developed campaign strategies, concepts, themes, slogans, and collateral materials for national health initiatives. ● Created and produced bilingual public education instruments and media products including storyboards and scripts for public service announcements and audio and video news releases. ● Executed national media buys and managed earned media placements. ● Conducted TV and radio tours, pitched stories, and crafted and disseminated press releases and media alerts. ● Tracked and evaluated media activity to determine the reach and impact of communication efforts. ● Conducted focus groups to test and assess public knowledge on specific health topics. ● Authored TV and radio PSA concepts for the 2002 and 2003 CDC national infant immunization campaigns. ● Authored the umbrella theme and slogan for a five-year CDC national infant immunization campaign contract. Show less