Experience

CLASSHOME

• Egypt
• Education Administration Programs
• 1 - 100 Employee

• Partner & Innovation Manager

  • Oct 2019 - Oct 2023

  Milan Area, Italy - Business Model Design - Customer Journeys - Innovation in services proposition and internal processes - Real Estate Projects Brand Identity - Products & Services proposition ( real estate projects, collateral services) - Digital Marketing & Lead Generation (website, social, email marketing) - Marketing Automation - Content Writing & Graphic Design - Partnership



Confartigianato Imprese Varese

• Responsabile Marketing e Sviluppo

  • 2016 - Apr 2018

  Varese Area, Italy



Altroconsumo

• Italy
• Book and Periodical Publishing
• 100 - 200 Employee

• Business Development, Partnerships & Loyalty Expert

  • May 2014 - Oct 2015

  Milano - Engagement of new targets and communities: building a new moms community through a new collaborative testing baby products approach. - Partnership and Business Development - Innovation driver both as internal new approach promoter both as external positioning strategy



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Group Product Manager

  • Jun 2012 - May 2014

  Milan Area, Italy Product manager of new businesses - Positioning Strategy - Product managing and sales support - Training Trade marketing & Partnership - New affiliation ( scouting & accounting) - partnerships & comarketing scouting Communication: - collateral materials - events - direct marketing skills - Product websites revamping and maintenance Special projects - retention projects ( Nps)



Barclays

• India
• Outsourcing/Offshoring
• 1 - 100 Employee

• Senior Marketing Specialist

  • Apr 2007 - Jun 2012

  Operational and strategic Marketing support in all Barclays Bank networks, segments and businesses: financial advice offices, branches and workplace banking marketing support, partnerships, co-marketing scouting , national products campaigns, prize drawns and events. Best practices: •“We love Milano” Micromarketing local campaign – Chosen as a member of “Best Barclays talents team”, task force for planning an innovative new micromarketing sustainable and social approach;… Show more Operational and strategic Marketing support in all Barclays Bank networks, segments and businesses: financial advice offices, branches and workplace banking marketing support, partnerships, co-marketing scouting , national products campaigns, prize drawns and events. Best practices: •“We love Milano” Micromarketing local campaign – Chosen as a member of “Best Barclays talents team”, task force for planning an innovative new micromarketing sustainable and social approach; (2011) •Cross sell investments national campaign “ Trasferisci I tuoi titoli in Barclays 2011 – Nespresso” (transfer your securities into Barclays) – national prize drawn campaign in co-operation with Nespresso (2011) •“BarclaysLab” – financial seminars (2010); •Member get Member “Barclays l’Amicizia Conta” – national prize drawn campaign in co-operation with Nespresso (2010); •Cross sell investments national campaign “ Trasferisci I tuoi titoli in Barclays 2010” – National prize drawn campaign in co-operation with Roncato suitcases (2010) •“6%” Current account national campaign – Operational support in National micro-marketing campaign (2009); •“Barclays Mutui e Prestiti” launch roadshow (2008 -2009) •Barclays Mutui e Prestiti (Mortgages and Loans offices) financial advice offices operational and strategic marketing support (2008-2009)

• Channel and Marketing specialist

  • Apr 2007 - Sep 2008

  Marketing launch of 100 financial branches. - national roadshow and local events planning and management - collateral materials editing ( via creative agency) - sales support - bdgt management



Varie Aziende

• Italy
• Business Consulting and Services
• 700 & Above Employee

• Telemarketer / operatore call center

  • Jun 1999 - Apr 2007

  Milano Operatore telemarketing / call center per conto di vari marchi e settori: finanziario, automotive, media, assicurativo.