Experience

Abracom

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Membro do Grupo de Trabalho de Comunicação Interna

  • May 2023 - Sep 2023

  Apresentação de cases, trocas de experiências e debates propositivos acerca de gestão, planejamento, objetivos, estratégias e táticas de Comunicação Interna. Representantes de diversos players do setor atuando pelas melhores práticas de desenvolvimento da comunicação e formação dos profissionais para o mercado. Apresentação de cases, trocas de experiências e debates propositivos acerca de gestão, planejamento, objetivos, estratégias e táticas de Comunicação Interna. Representantes de diversos players do setor atuando pelas melhores práticas de desenvolvimento da comunicação e formação dos profissionais para o mercado.



InPress Porter Novelli

• Brazil
• Public Relations and Communications Services
• 400 - 500 Employee

• Communication Manager

  • Feb 2021 - Sep 2023

  Communication management for companies in the financial, technology, law and energy sectors. Among them: Wiz Co (WIZS3), Solis Investimentos, DXA Invest, China Construction Bank, Abecs, Omni&Co and Madrona Fialho Advogados. Organizational Communication, Public Relations, Public Affairs and Thought Leadership for leaders. I was a senior consultant attending Wiz Co (1 year) and Delta Energia (4 months). Communication management for companies in the financial, technology, law and energy sectors. Among them: Wiz Co (WIZS3), Solis Investimentos, DXA Invest, China Construction Bank, Abecs, Omni&Co and Madrona Fialho Advogados. Organizational Communication, Public Relations, Public Affairs and Thought Leadership for leaders. I was a senior consultant attending Wiz Co (1 year) and Delta Energia (4 months).



Speaker Comunicação e Marketing

• Guarulhos - São Paulo

• CEO

  • Aug 2016 - Nov 2021

  - From commercial negotiations to project assistance; - Management of site, social midia and magazine to Associação dos Delegados de Polícia do Estado de São Paulo; - Editing and reporting of journalistic and advertising texts for Revista Ferroviária and its website; - Press office and crisis management in the candidacy of Hamilton Mourão (PRTB), our Republic's vice-presidente elected, and Rodrigo Tavares, candidate to São Paulo's government; - Press office, announcements… Show more - From commercial negotiations to project assistance; - Management of site, social midia and magazine to Associação dos Delegados de Polícia do Estado de São Paulo; - Editing and reporting of journalistic and advertising texts for Revista Ferroviária and its website; - Press office and crisis management in the candidacy of Hamilton Mourão (PRTB), our Republic's vice-presidente elected, and Rodrigo Tavares, candidate to São Paulo's government; - Press office, announcements, events and sponsorships for Kopenhagen franchises; - Videos of fundraising and projection, in Record News and Elemídia, for the Instituto Olga Kos; - Press office and institutional video of the Associação das Empresas Contábeis de Guarulhos. Show less - From commercial negotiations to project assistance; - Management of site, social midia and magazine to Associação dos Delegados de Polícia do Estado de São Paulo; - Editing and reporting of journalistic and advertising texts for Revista Ferroviária and its website; - Press office and crisis management in the candidacy of Hamilton Mourão (PRTB), our Republic's vice-presidente elected, and Rodrigo Tavares, candidate to São Paulo's government; - Press office, announcements… Show more - From commercial negotiations to project assistance; - Management of site, social midia and magazine to Associação dos Delegados de Polícia do Estado de São Paulo; - Editing and reporting of journalistic and advertising texts for Revista Ferroviária and its website; - Press office and crisis management in the candidacy of Hamilton Mourão (PRTB), our Republic's vice-presidente elected, and Rodrigo Tavares, candidate to São Paulo's government; - Press office, announcements, events and sponsorships for Kopenhagen franchises; - Videos of fundraising and projection, in Record News and Elemídia, for the Instituto Olga Kos; - Press office and institutional video of the Associação das Empresas Contábeis de Guarulhos. Show less



CDI Comunicação

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Executivo Sênior de Comunicação

  • Aug 2019 - Feb 2021

  - Public Relations for Claritas Investimentos. Convincing and influencing plans for image credibility and reputation in the press and social media. Preparation of spokespersons. Partnerships with academic groups and associations of significant market segments with a view to prospects. From 10/2019 to current. - Public Relations for Conductor. Projection and strengthening of image and reputation with national vehicles, from Latin America, Iberia and USA. From 08/2020 to the… Show more - Public Relations for Claritas Investimentos. Convincing and influencing plans for image credibility and reputation in the press and social media. Preparation of spokespersons. Partnerships with academic groups and associations of significant market segments with a view to prospects. From 10/2019 to current. - Public Relations for Conductor. Projection and strengthening of image and reputation with national vehicles, from Latin America, Iberia and USA. From 08/2020 to the present. - Public Relations for the International Coach Federation. Disclosure actions in the press and insertion opportunities with market players and with credibility. From 08/2020 to the present. - Media analysis for PWC and BNDES about all publications of communication vehicles involving the privatization of Codesa. Support strategies for actions favorable to the narrative. From 01/2020 to 06/2020. - Internal and external communication for Zodiac Produtos Farmacêuticos. Plans to support cultural transformation, remodeling of the Internal Communication Policy and the Integration Manual, in addition to internal marketing actions. Production of releases, negotiations with the press and content for official social networks. From 09/2019 to 03/2020. Show less - Public Relations for Claritas Investimentos. Convincing and influencing plans for image credibility and reputation in the press and social media. Preparation of spokespersons. Partnerships with academic groups and associations of significant market segments with a view to prospects. From 10/2019 to current. - Public Relations for Conductor. Projection and strengthening of image and reputation with national vehicles, from Latin America, Iberia and USA. From 08/2020 to the… Show more - Public Relations for Claritas Investimentos. Convincing and influencing plans for image credibility and reputation in the press and social media. Preparation of spokespersons. Partnerships with academic groups and associations of significant market segments with a view to prospects. From 10/2019 to current. - Public Relations for Conductor. Projection and strengthening of image and reputation with national vehicles, from Latin America, Iberia and USA. From 08/2020 to the present. - Public Relations for the International Coach Federation. Disclosure actions in the press and insertion opportunities with market players and with credibility. From 08/2020 to the present. - Media analysis for PWC and BNDES about all publications of communication vehicles involving the privatization of Codesa. Support strategies for actions favorable to the narrative. From 01/2020 to 06/2020. - Internal and external communication for Zodiac Produtos Farmacêuticos. Plans to support cultural transformation, remodeling of the Internal Communication Policy and the Integration Manual, in addition to internal marketing actions. Production of releases, negotiations with the press and content for official social networks. From 09/2019 to 03/2020. Show less



Reino da Dinamarca - Holding de franquias Kopenhagen

• São Paulo e Região

• Sócio investidor

  • Jan 2017 - Dec 2019

  Membro gestor de três franquias Kopenhagen (Shopping Maia e Vila Lanzara em Guarulhos, e Barcelona em São Caetano). Definição de estratégias do negócio, análise de balanços financeiros e fluxo contábil, seleção de portfólio e decisões comerciais, ampliação da experiência do consumidor. Membro gestor de três franquias Kopenhagen (Shopping Maia e Vila Lanzara em Guarulhos, e Barcelona em São Caetano). Definição de estratégias do negócio, análise de balanços financeiros e fluxo contábil, seleção de portfólio e decisões comerciais, ampliação da experiência do consumidor.



Aché Laboratórios

• Brazil
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Communication Analyst - Web Projects

  • Oct 2013 - Dec 2015

  - Management and modernization of Aché and Biosintética sites. Agency coordination for mobile/responsive versions, personalization, lead generation, product cataloging, media convergence, interactivity, application highlights, B2B system, e-learning and blog. SEO techniques and referrals. Increase of 40% of the audience; - Plan of action, development and content management of five social networks. Production and edition of contents, institutional videos and web-series. Partnership with SAC… Show more - Management and modernization of Aché and Biosintética sites. Agency coordination for mobile/responsive versions, personalization, lead generation, product cataloging, media convergence, interactivity, application highlights, B2B system, e-learning and blog. SEO techniques and referrals. Increase of 40% of the audience; - Plan of action, development and content management of five social networks. Production and edition of contents, institutional videos and web-series. Partnership with SAC in the face of complications with medications and dermocosmetics. Facebook page recorded twice as much tanned and a 30% increase in engagement rates (comments and shares). There were more than 1 million views on the official Youtube channel. Monitoring for the preparation of Q & A's, crisis management and support to the press office; - Content for intranet and portal Sales Force, internal magazines and endomarketing; - Coordination of catering in a stateroom in the São Paulo F.C. stadium. Attendance to 7,500 opinion formers (especially physicians), in 40 events / year. Contracts for contract extension and space reform; - Control of budget and area payments; - Presentation of reports with return on investment. Show less - Management and modernization of Aché and Biosintética sites. Agency coordination for mobile/responsive versions, personalization, lead generation, product cataloging, media convergence, interactivity, application highlights, B2B system, e-learning and blog. SEO techniques and referrals. Increase of 40% of the audience; - Plan of action, development and content management of five social networks. Production and edition of contents, institutional videos and web-series. Partnership with SAC… Show more - Management and modernization of Aché and Biosintética sites. Agency coordination for mobile/responsive versions, personalization, lead generation, product cataloging, media convergence, interactivity, application highlights, B2B system, e-learning and blog. SEO techniques and referrals. Increase of 40% of the audience; - Plan of action, development and content management of five social networks. Production and edition of contents, institutional videos and web-series. Partnership with SAC in the face of complications with medications and dermocosmetics. Facebook page recorded twice as much tanned and a 30% increase in engagement rates (comments and shares). There were more than 1 million views on the official Youtube channel. Monitoring for the preparation of Q & A's, crisis management and support to the press office; - Content for intranet and portal Sales Force, internal magazines and endomarketing; - Coordination of catering in a stateroom in the São Paulo F.C. stadium. Attendance to 7,500 opinion formers (especially physicians), in 40 events / year. Contracts for contract extension and space reform; - Control of budget and area payments; - Presentation of reports with return on investment. Show less



Jornal TodoDia

• Campinas/Americana

• Editor

  • Jan 2012 - Apr 2013

  Responsible for Sports and weekends Brazil and The World. Weekly Sports columnist; - Leadership of team and management of four members in planning the execution of layout and content of the notebooks. In the Olympic, six to eight pages per day; - For the first time elected the best sports notebook in the interior of São Paulo, according to a vote of journalists by Association of Sports Writers of the State of São Paulo, in 2012. Responsible for Sports and weekends Brazil and The World. Weekly Sports columnist; - Leadership of team and management of four members in planning the execution of layout and content of the notebooks. In the Olympic, six to eight pages per day; - For the first time elected the best sports notebook in the interior of São Paulo, according to a vote of journalists by Association of Sports Writers of the State of São Paulo, in 2012.



LANCE! Media Group

• Brazil
• Newspaper Publishing
• 1 - 100 Employee

• Report of Column De Prima

  • Jan 2006 - Aug 2011

  Interim columnist and reporter of the column De Prima, which opens the newspaper. Business Matters and Notes, Administration, Marketing and Sports Laws. The page's on-site audience quadrupled; - Commercial publication edition - Copa Kaiser de Futebol Amador. From the coordination of the diagram to the refinement of the content; - Special materials for the Extra Core. Texts more focused on sports fraud, World Cup and Olympics. Trips for coverage at football matches in South America… Show more Interim columnist and reporter of the column De Prima, which opens the newspaper. Business Matters and Notes, Administration, Marketing and Sports Laws. The page's on-site audience quadrupled; - Commercial publication edition - Copa Kaiser de Futebol Amador. From the coordination of the diagram to the refinement of the content; - Special materials for the Extra Core. Texts more focused on sports fraud, World Cup and Olympics. Trips for coverage at football matches in South America. Special interviews in English and Spanish; - Producer and commentator for TV, radio and website; - Three internal rewards for best reporting; - From 2000 to 2003, I was a freelancer reporter on weekends. Show less Interim columnist and reporter of the column De Prima, which opens the newspaper. Business Matters and Notes, Administration, Marketing and Sports Laws. The page's on-site audience quadrupled; - Commercial publication edition - Copa Kaiser de Futebol Amador. From the coordination of the diagram to the refinement of the content; - Special materials for the Extra Core. Texts more focused on sports fraud, World Cup and Olympics. Trips for coverage at football matches in South America… Show more Interim columnist and reporter of the column De Prima, which opens the newspaper. Business Matters and Notes, Administration, Marketing and Sports Laws. The page's on-site audience quadrupled; - Commercial publication edition - Copa Kaiser de Futebol Amador. From the coordination of the diagram to the refinement of the content; - Special materials for the Extra Core. Texts more focused on sports fraud, World Cup and Olympics. Trips for coverage at football matches in South America. Special interviews in English and Spanish; - Producer and commentator for TV, radio and website; - Three internal rewards for best reporting; - From 2000 to 2003, I was a freelancer reporter on weekends. Show less



Grupo Mogi News de Comunicação

• Advertising Services
• 1 - 100 Employee

• Report

  • Oct 2003 - Jan 2005

  Report of Cities, Policy and Economic to the newspaper and site. Report of Cities, Policy and Economic to the newspaper and site.



Rios Unidos Usiminas

• Brazil
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Quality and Communication Analist

  • Oct 1999 - Jul 2002

  Implementation of corporative communication actions. Disclosure, for the internal public, of results of services provided by the company after visits and market research at "General Motors", "Volkswagen", "Ford" and "Toyota". Definition of graphic design and content of newsletters, Intranet and site. Acting as press officer. Implementation of corporative communication actions. Disclosure, for the internal public, of results of services provided by the company after visits and market research at "General Motors", "Volkswagen", "Ford" and "Toyota". Definition of graphic design and content of newsletters, Intranet and site. Acting as press officer.