Alessandro Bertozzi

Junior Marketing Manager at Capomondo SA
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva, Geneva, Switzerland, CH
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Italian Native or bilingual proficiency
  • Russian Limited working proficiency

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Credentials

  • Frictionless Sales
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Sales Enablement
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • Inbound Sales
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • google search ads certification
    Google
    Apr, 2021
    - Nov, 2024
  • Google Analytics Individual Certification
    Google
    Mar, 2021
    - Nov, 2024
  • SEO 2021
    Udemy
    Feb, 2021
    - Nov, 2024

Experience

  • Capomondo SA
    • Switzerland
    • Restaurants
    • 1 - 100 Employee
    • Junior Marketing Manager
      • Mar 2022 - Present

      • Webmaster for www.luigia.ch. • Manage marketing content for Luigia’s mobile app. • Develop and provide graphic and video content for social media, presentations, menu, internal posters, online advertising, flyers, etc. • Develop marketing presentations for various purposes, including App development or national billboard campaigns. • Curate and organized customer data. • Manage online media buy campaigns to increase brand awareness while keeping CPC below industry average (Facebook, Instagram and Google ads). • Coordinate with external agencies for the development and printing of graphic designs, public relations and billboard. • Coordinate partnerships, sponsorship and events with external entities such as food truck or film festivals, Swiss Olympic swimming team, etc. • Supervision of social Media Manager, communicating best practices and content creation skills. • Preparation of monthly reports and analysis on customer feedback on Google, Tripadvisor and Uber Eats. • Prepared, executed and analyzed a 360º marketing campaign for a new restaurant opening, resulting in 2’000 attendees at the opening. Show less

  • EEvolve
    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Business Development
      • Jan 2022 - Mar 2022

      . Build a customer database through various channels. . Implement and use CRM software. . Writing a sales message using an Al. . Prospecting using automation tools on Linkedln. . Prospecting with email automation tools. . Writing a telephone sales script. . Conducting a professional telephone conversation. . Write captivating newsletters using Mailchimp software. . Manage B2B social networks. . Creating SEO ads on social networks and Google. . Writing SEO content using AI Show less

  • Green Motion SA
    • Switzerland
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2021 - Jan 2022

      Responsable du déploiement de la stratégie de marketing numérique de l'entreprise : • Création de contenu : création et optimisation du contenu pour tous les canaux numériques tels que les sites web, les canaux de médias sociaux, les publicités en ligne, les campagnes d'emailing. • Gestion de la communauté : gestion proactive de la communauté et fourniture de contenu et d'informations appropriés, conversion des adeptes en fans et en ambassadeurs de la marque de l'entreprise. Résultat : une augmentation de 33 % du nombre d'adeptes des médias sociaux et de 50 % du niveau d'engagement par le biais du ratio "share to post". • Préparation de campagnes médiatiques payantes : sélection de publics cibles spécifiques, création et rédaction de contenus personnalisés, sélection de la stratégie d'enchères optimale pour les publicités Google, Facebook et Linkedln. • Gestion des campagnes de médias payants : optimisation des campagnes de médias payants en cours, réduction du CPA, augmentation des conversions en supprimant les annonces non performantes, en réduisant les publics cibles et en augmentant les investissements pour garantir la continuité des annonces performantes et un retour sur investissement optimal. Retour sur investissement jusqu'à 300 % de l'investissement initial. • Analyser les données des campagnes de produits : analyser les résultats des campagnes de médias sociaux, des campagnes de publicité en ligne et des analyses de sites web à l'aide de Google Analytics, Google Ads et Facebook Business Suite. Comparaison avec les normes du secteur et présentation de recommandations stratégiques pour optimiser les campagnes. • Gestion du site web : création de pages d'atterrissage pour les campagnes et mise à jour du contenu Show less

  • Ignacia Guest House
    • Mexico City Metropolitan Area
    • Customer Service Consultant
      • Feb 2020 - Mar 2020

      • Conceptualized training programs for staff members to increase their productivity ; • Collection of social data related to work motivation and employee mental health ; • Orientation sessions to improve the working environment and employee morale ; • Advice to supervisors on interpersonal skills to improve communication between employees; • Writing customer surveys to gather feedback on the customer experience to obtain better future performance. www.ignacia.mx • Conceptualized training programs for staff members to increase their productivity ; • Collection of social data related to work motivation and employee mental health ; • Orientation sessions to improve the working environment and employee morale ; • Advice to supervisors on interpersonal skills to improve communication between employees; • Writing customer surveys to gather feedback on the customer experience to obtain better future performance. www.ignacia.mx

  • IHG Hotels & Resorts
    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Feb 2019 - Feb 2020

      Responsable du déploiement de la stratégie de marketing Digital de l'entreprise: • Création de contenu pour les campagnes d'e-mailing et de médias sociaux. • Gestion de la communauté. • Collaboration avec les influenceurs. • Gestion des campagnes médiatiques payantes - A permis d'augmenter les ventes de 30 % pour le rapport trimestriel. • Suivi et analyse des données de la campagne - Utilisation de Google Analytics, Facebook Business Suite, Google Ads pour structurer les rapports de performance et fournir des recommandations pour améliorer le retour sur investissement de la campagne. • Relations publiques - collaboration avec des sociétés de relations publiques pour déployer des campagnes de marketing stratégiques. • Comptabilité : préparation du rapport sur les dépenses de marketing, des futurs rapports de budgétisation et du rapport mensuel sur les ventes. Show less

  • Selina
    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Marketing Manager
      • Oct 2017 - Jan 2018

      • Online brand development: design and implementation of new guidelines to standardize video content, strengthening the online presence and brand recognition of Selina.• Public relations: Correspondence with customers and suppliers, cold calls with external tourism companies.• Accounting: writing various reports for management.

    • Front Desk and Sales agent
      • Aug 2017 - Oct 2017

      • Sales: Promotion and sale of hotel tourist tours. (Achievement of the biggest sale of the month of October 2017).• Front Desk: Management of customer check-ins, departures, and complaints (Front Office);• Accounting: writing various reports for management.

  • Hotel President, a Luxury Collection Hotel, Geneva
    • Switzerland
    • Hospitality
    • 1 - 100 Employee
    • Head Waiter
      • Jun 2016 - Dec 2016

      • Service to VIP clients (royalty, heads of state, etc.) to maximize their customer experience; • Service to former US Vice President John Kerry and members of the Saudi Arabian royal family. • Service to VIP clients (royalty, heads of state, etc.) to maximize their customer experience; • Service to former US Vice President John Kerry and members of the Saudi Arabian royal family.

Education

  • Hotel Institute Montreux
    Bachelor's degree, Business Administration in Hospitality Management & Luxury Marketing & Business Management
    2015 - 2018
  • Northwood University
    Bachelor's degree, Business Administration and Management, General
    2015 - 2018
  • Hotel Institute Montreux
    Associate's degree, Hospitality operations management
    2015 - 2017
  • Lycée international de Ferney-Voltaire
    High School Diploma, Physical Sciences
    2012 - 2015

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