Alessandra Miranda

Customer Experience Manager at PROVU S.A
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Location
São Paulo, São Paulo, Brazil, BR

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5.0

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Faiga Vovchenco

Tive o prazer de trabalhar com a Alessandra no Itaú. De cara, o que mais me chamou atenção, foi a forma como ela me acolheu na equipe, visto que eu estava vindo do Unibanco, e naturalmente tinha um receio de como seria recebida. Alessandra é uma profissional de profundos conhecimentos nas áreas de vendas, ciclo de vida, processos, parcerias. Ressalto seu relacionamento e influência com todos os níveis hierárquicos. O tempo que trabalhamos juntas, sem dúvida, me marcou positivamente e agregou muito na minha carreira e no meu lado pessoal.

Rafael Do Valle Correa

A Alessandra é uma excelente profissional na gestão de clientes estratégicos. Durante o tempo em que trabalhamos juntos, ela foi sempre muito profissional, rápida, correta e madura, para navegar nas situações mais críticas que aconteceram. Foi a referência de gestão e visão do cliente não somente para sua equipe, mas também para seus pares e diretoria. Sua capacidade de entender o papel de cada um na empresa e em como conciliar esse papel com as entrega necessárias sempre foi um destaque. Sua atuação foi fundamental para a empresa e para mim, durante todo o período em que trabalhamos juntos. A visão e olhar atento que a Alessandra trás é um ativo muito raro de encontrar.

Kamila Campos

A Alessandra foi minha gestora e além da Agilidade ela Identifica oportunidades de melhoria do serviço e propõe soluções concretas. Destacava-se dos seus pares por não se limitar ao cumprimento de tarefas e pela sua boa disposição, não se limitando ao seu cargo (Gerente). Ela possui qualidades enquanto pessoa, fundamentais em qualquer organização. Enfatizo a sua força, resiliência, empatia, simpatia e excelente capacidade de comunicação, onde ela procura sempre replicar para sua equipe. Guardo excelentes exemplos do tempo em que trabalhamos juntas e não hesito em recomenda-la como líder e ou colaboradora.

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Experience

    • United States
    • Hospitals and Health Care
    • Customer Experience Manager
      • Apr 2022 - Present

      o Responsible for defining, developing, and managing activation, profitability (farming), and customer loyalty policies for B2B customers, with a focus on increasing profitability and reducing churn of Key Accountant for mid, and small clients. o Structured the inside sales area with goal setting, performance KPIs, and B2C customer satisfaction reporting directly to the board and stakeholders. o Implemented a digital sales channel, actively participating in defining the supplier and reviewing/approving contracts. Led the implementation project of the salesforce for B2C and B2B structures. Main achievements: ▪ Increased B2C sales conversion by 58%. ▪ Restructured sales strategies for personal loans and refinancing, resulting in a 15% revenue increase. Show less

    • Italy
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Executive Sales and Customer Experience Manager
      • Jun 2021 - Mar 2022

      o Responsible for managing B2B sales for accounting and business solutions worth 20MM/year. Actively participated in the squad to adjust and converge language for SDR, commercial area (Hubspot), onboarding, and support aimed at improving the customer journey and reducing churn. o Direct leadership of 3 coordinators with 60 consultative salespeople focused on customer loyalty. o Developed and implemented a development training model with a focus on sales and customer satisfaction. Main achievements: ▪ Increased sales of accounting and tax management systems for micro-entrepreneurs by 9.5%. ▪ Restructured B2B sales and customer loyalty strategies, reducing churn by 2%. Show less

    • Security and Investigations
    • 1 - 100 Employee
    • Senior Manager of Acquisition and Profitability
      • May 2016 - Feb 2020

      o Responsible for managing 10 BPOs, with a team of 3 direct managers and 20 indirect consultants, ensuring results by adhering to the sales model, translating the Company's strategic direction into clear directives for the team. o Leadership in sales journey improvement processes through the development and monitoring of strategic indicators (OKRs), humanization, and innovation in the approach strategy, with a focus on improving the channel's potential and increasing NPS. Direct support to the squad - Agile Methodology - with the aim of improving the quality of the customer journey and ensuring the operation's financial viability. o Reporting to the executive committee (branch and headquarters), strengthening the channel's importance for market share growth. Main achievements: ▪ Increase in market share in 2019 with 3.8 million postpaid migrations. ▪ Surpassed sales by 499K with maintenance of the unit cost in 2019. ▪ Implementation of Self-Regulation with 10 partners, collaborating intensively with the IT and Telecom teams. ▪ More than 10MM products sold, directly contributing to revenue of R$ 2.1B in 2018. ▪ 4% YoY sales growth in 2018 with management of more than 186MM active contacts. ▪ Savings of R$ 8MM/year, resulting from the success of 65% of migrations with digital invoice delivery. Show less

    • Manager of Service and Sales Channels
      • Mar 2011 - May 2016

      o Responsible for implementing, restructuring, and managing the Customer Service Center as a business unit, combining achievements in productivity, increased efficiency, and customer satisfaction (NPS). o Managed the migration of BPO services, from development to RFP process, revision of URA topology, development of humanized service systems and processes with a focus on digital transformation and self-service. o Led the implementation of the Telesales Channel for Private Label and Flagged segments for over 6,000 merchants, offering card unlocking, mass insurance, and additional services. Main achievements: ▪ 20% YoY growth in unblocked cards with an average of 20% reduction in outsourcing costs. ▪ 7% reduction in calls to the Retailers Call Center and a 90% increase in revenue through remote channels. ▪ Winner of the ABT 2012 Award in the Services category for the remote commercial development model for retailers. Show less

    • Brazil
    • Banking
    • 1 - 100 Employee
    • Service and Sales Manager
      • Dec 2006 - Feb 2011

      o Responsibilities included managing the corporate client relationship of Itaucard partnerships, acting as a focal point in the interface with business/portfolio and back office areas, ensuring service quality and management of the service provider company. o Promoted third-party engagement through incentive campaigns aimed at improving performance, as well as ensuring quality through monitoring and quality audits and developing communication processes. Main achievements: ▪ Winner of the APOANÃ-ITAUCARD Award, 4th Quarter 2007 for Sales Quality Improvement. ▪ Actively participated in the unprecedented achievement of more than 800K cards/year for non-correntistas Itaucard customers in 2009. Show less

    • Senior Customer Service Manager
      • Sep 2005 - Nov 2006

      o Management of the service and sales operation of Insurnace Caixa - Brasília site - with 600 employees and management of revenues exceeding R$13MM/year. o Management of the Ourocard Call Center-Client Site-SP, with 900 employees. Main achievements: ▪ Increase in the conversion of capitalization bond sales by up to 50%. ▪ Improvement of results in automobile insurance renewal with projected result exceeding R$ 12MM/year. o Management of the service and sales operation of Insurnace Caixa - Brasília site - with 600 employees and management of revenues exceeding R$13MM/year. o Management of the Ourocard Call Center-Client Site-SP, with 900 employees. Main achievements: ▪ Increase in the conversion of capitalization bond sales by up to 50%. ▪ Improvement of results in automobile insurance renewal with projected result exceeding R$ 12MM/year.

    • Gerente operacional
      • 2003 - 2005
    • Manufacturing
    • 1 - 100 Employee
    • Coordenador de operacoes
      • 2002 - 2003
    • Brazil
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Gestor de Operacoes
      • 1999 - 2002

Education

  • Fundação Getulio Vargas
    Master of Business Administration - MBA
  • Université Populaire Européenne
    English and french class, Language
    2020 - 2020
  • Unifesp - Universidade Federal de São Paulo
    Bachelor of Science - BS
    1990 - 1994
  • Fundação Armando Alvares Penteado
    Marketing Administration

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