Alessandra Cosimini
Senior Client Relations Manager at P00LS- Claim this Profile
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Spanish -
Topline Score
Bio
Credentials
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The Trade Desk Edge Academy Certified: Marketing Foundations
The Trade DeskApr, 2022- Sep, 2024 -
Hootsuite Certified Professional
Hootsuite Media Inc.Jan, 2016- Sep, 2024 -
Hootsuite Certified Professional
Hootsuite Media Inc.Jan, 2016- Sep, 2024
Experience
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P00LS
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Internet
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Senior Client Relations Manager
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Jan 2023 - Present
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Client Relations Manager
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May 2022 - Jan 2023
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Self-Employed
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Real Estate
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1 - 100 Employee
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Artist Manager
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May 2017 - Dec 2022
• Fueled digital strategy by engaging with independent artists and management teams to determine multi-channel marketing, media, and release plans. • Managed a number of new artists, such as Pikoe, Cowpoke, Hunting Stories, Tony Pacheco, & Rob Joyce (& previously managed indie rock band, Los Elk). • Supervised all media communications and PR as well as art creation, social media/advertising strategy, and touring. • Engaged booking agents, lawyers, label reps. and publishing companies as a first point of contact and subject matter expert. • Improved revenue by developing innovative advertising and media strategy plans that enhanced engagement, while delivering all projects on time & budget. Show less
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Project Manager
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Jun 2016 - Dec 2022
• Developed multi-channel marketing and release plans with independent artists and management teams, while serving as a Project Manager. • Hired promotional teams and allocated budgets accordingly. • Liaised with client teams on marketing ideas & media events; and facilitated creative assets, such as music video production, photoshoots, & branding. • Deployed analytic tools to determine the success of each campaign; and developed playlist pitches for streaming platforms, while directing the setup of 100+ products per year in The Orchard release system. • Augmented each artist’s live music resume & experience by influencing booking agents to book tours; and updated agents on the campaign rollout regularly. • Directed the artist throughout the campaign lifecycle, receiving feedback from advertising, streaming, media, & radio. Show less
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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Project Manager
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Jan 2017 - May 2022
• Enhanced engagement by implementing $5-100K multi-channel artist promotional campaigns, while focusing on digital advertising, press, & radio outreach. • Brainstormed with stakeholders to define the to-market plan; and utilized performance analytics platforms to monitor and/or adjust campaigns as needed. • Fueled revenue by +100% by expanding relationships with international artists, while managing the release of 200+ priority products per month in the US. • Managed a vast line-up of artists, such as Bury Tomorrow, Alle Farben, Joanne Shaw Taylor, Peking Duk, Ward Thomas, Paul Kalkbrenner, Davide Locatelli, Koffee, Wildwood Kin, Maria Mena, Justin Jesso, Tyler Shaw, Sody, & Tim & The Glory Boys. • Determined schedules, cleared copyright hurdles, and handled data input into Sony release systems in concert with international label managers & release planners. • Engaged labels to present budget suggestions while driving market penetration. Show less
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Marketing Intern
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May 2015 - Dec 2015
• Began journey as a Marketing Intern for Sony which entailed researching, developing, and pitching marketing campaigns for artists, while overseeing and assisting 70 college representatives. • Monitored and analyzed potential lifestyle, retail, and social media outlets for marketing purposes while contributing regularly to label market meetings. • Empowered colleagues by assisting with the coordination of tour coverage and pre-show marketing. • Promoted to Marketing Assistant in August 2015 to help develop marketing plans for international artists, while planning the first album and tour in the US for one client. • Analyzed and targeted social media channels to promote the artist’s albums and tours, along with other online media outlets, such as websites, blogs, and SEO. • Attracted new fans and built a robust following by researching potential US markets where there were similar artists and cultures. • Enhanced engagement and market penetration by managing the distribution of posters, flyers, and CD’s to venues; and coordinated press releases for new albums or tours for international artists. Show less
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Education
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2013 - 2017
Babson College
Bachelor of Science (BS), Business, Management, Marketing, Economics -
2008 - 2013
Tahanto Regional Middle/High School
Community
