Alessandra M. Rechsteiner

Marketing Communications Specialist at DXagency
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Contact Information
us****@****om
(386) 825-5501
Location
Tamarama, New South Wales, Australia, AU
Languages
  • Portuguese Native or bilingual proficiency
  • German Professional working proficiency
  • English Full professional proficiency
  • French Elementary proficiency
  • Spanish Limited working proficiency
Skills

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Fernanda Chiavassa Rocha

Alessandra is a detail-oriented person, always paying attention to minor topics in order to keep everything on track, avoiding future complications. Also very dedicated, focused and never misses deadlines. Working with her is easy and brought me great results!

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Credentials

  • Introduction to ESG
    Mastercard
    Apr, 2023
    - Nov, 2024

Experience

  • DXagency
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • Jun 2022 - Present

      Account: Mastercard Market Trends Region: Global •Deliver digital marketing projects and solutions including data-driven digital campaigns, marketing automation, and lifecycle management initiatives for Mastercard Market Trends. • Manage newsletter operation, CRM & Adhoc email campaigns. • Support LinkedIn Strategy & campaign operation. • Search Engine Optimization and search engine marketing •Create, manage & update external facing communication materials (videos, scripting, content, print production management). • Support design & deliver global Mastercard Market Trends Engines Events & Webinar strategy & execution. • Identify new opportunities to grow & engage Mastercard Market Trends user base. • Consolidate activities with KPI metrics to define impacts & learnings. Show less

  • Alfastay
    • Portugal
    • Real Estate
    • Founder and Property Manager
      • Mar 2017 - Present

      • Property and Facilities Manager of 5 apartments • Website Developer & Social Media Manager • Operations management and staff supervision of up to 5 people • Ensure optimal booking and pricing options • Proactively communicate with customers and suppliers • Overseeing accounting and ensuring cost-effectiveness • Delivering excellent service and experience to customers • SuperHost on Airbnb since first evaluation in Nov. 2017 • Ass. Project Manager of total rehabilitation of a 200m2 building with 6 studio apartaments Show less

  • Nestlé
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • eContent Account Specialist
      • May 2020 - May 2022

      Account: Waters (San Pellegrino Group, Acqua Panna, Contrex, Perrier, Vittel and more) • Interface between the Markets/Businesses and the eContent Services vendors, to ensure proper execution and delivery of the projects. • Act as a point of escalation/resolution if any discrepancy and manage prioritization. • Manage the overall coordination of projects from the planning to the implementation (E.g. CGI related projects, Content Adaptation/Localization). • Knowledgeable about digital content production, eCommerce, and eRetailers; • Run periodic Meetings with Business/Market to develop the annual content plan, execution, and review the reporting dashboard/PowerBI analysis. • Identify Market/Business knowledge gaps and propose market action to fill those gaps. • Part of NestléCares Portugal Volunteer Team. Show less

  • ATBEIRUT
    • Lisbon/Beirut
    • Co-Founder and Brand Manager
      • Jun 2018 - Dec 2020

      • Website Development and Designer (Shopify and Wix.com). • Community Management, creation of social media platforms, and management of all digital(ads) and printed marketing. •Pricing strategy manager, marketing budget, and KPIs; optimize sales and brand awareness through influencer collab., celebrity endorsements, and trade/fashion show participation. • Identify market trends, and insights and develop action plans accordingly; plan and organize Photoshoots and Model Castings. • Website Development and Designer (Shopify and Wix.com). • Community Management, creation of social media platforms, and management of all digital(ads) and printed marketing. •Pricing strategy manager, marketing budget, and KPIs; optimize sales and brand awareness through influencer collab., celebrity endorsements, and trade/fashion show participation. • Identify market trends, and insights and develop action plans accordingly; plan and organize Photoshoots and Model Castings.

  • Bayer
    • Chemical Manufacturing
    • 700 & Above Employee
    • Travel & Events Consultant
      • Nov 2016 - Feb 2017

      4 months Project Consultant at Bayer Middle East • Collecting and reviewing required documents for events auditing purpose • Reviewing and updating T&E policies, processes and SOPs • Suggest improvements and set a diversification strategy to the current operational workflow -Leading market analysis, innovation and driving the team to generate new ideas to meet stakeholder goals • Negotiate with vendors and evaluate deliverables of services; direct hotel and vendor staff and subcontractors in supporting event/meeting • Work with the communications team to enhance the T&E intranet page meeting the new Bayer concept • Create Bayer Middle East, Bayer limited KSA and Bayer limited Egypt intranet page for the global Bayer Travel portal Show less

  • Al Tayer Group
    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Events Coordinator
      • Jan 2016 - Aug 2016

      Portfolio: Harvey Nichols Dubai and all Retail Beauty Division (Areej, Diptyque, Bloomingdales Beauty, Harvey NicholsBeauty) • Identify potential suppliers for required production material/equipment; negotiate favorable deals and payment terms with suppliers upon the set requirements; maintain an updated preferred supplier list. • Coordinate the logistics, equipment, catering, branding material and displays for events to ensure that client specifications and needs are fulfilled within the budget, quality standards and prescribed time frames. • Ensure budgets are met and entre key deliverables onto Smart Plan for all events within the portfolio • Support Asst. Events Manager in the preparation and circulation of the Event Production Schedule’s, D-Day Planner’s, Event Feedback Forms, Event Summary Report’s and other event related documents. • Support Asst. Events Manager on-site during the event, arrange and supervise display materials’ installation to ensure maximum publicity with appropriate exposure to the clients’ product/brand/service. • Managing deliveries from internal warehouse • Upload all relevant archiving data to the Events portal, including venue information, supplier contact details and event summary reports. • Maintain company's website updated regarding events Show less

  • EHL
    • Switzerland
    • Higher Education
    • 700 & Above Employee
    • CSR junior consultant
      • May 2015 - Jun 2015

      CSR and CSV market research Create a CSR and possible CSV strategy to be incorporated at Royal Savoy Lausanne CSR and CSV market research Create a CSR and possible CSV strategy to be incorporated at Royal Savoy Lausanne

  • MCI
    • Switzerland
    • Marketing Services
    • 700 & Above Employee
    • Intern as Assistant Project Manager
      • Jun 2013 - Nov 2013

      • Assistant Project Manager • Excellent interpersonal skills, to create power point presentations and plan budgets for clients in Spanish and English • Positive and proactive attitude towards the International Companion Animal Welfare Conference(ICAWC)- Organize registration process, contact with clients & suppliers directly • On-site organization of events • Assistant Project Manager • Excellent interpersonal skills, to create power point presentations and plan budgets for clients in Spanish and English • Positive and proactive attitude towards the International Companion Animal Welfare Conference(ICAWC)- Organize registration process, contact with clients & suppliers directly • On-site organization of events

  • Mykonos Theoxenia
    • Mykonos, Greece
    • Summer Internship Operations
      • Apr 2011 - Aug 2011

      • The Plate restaurant, waitress • Breeze In & Breeze Out bar, bartender • The Plate restaurant, waitress • Breeze In & Breeze Out bar, bartender

Education

  • Ecole Hôtelière de Lausanne
    Bachelor of Science in Hospitality Management, Hospitality Administration/Management
    2010 - 2015
  • LSD - Lisbon School of Design
    Diploma of Education, Fashion Marketing
    2019 - 2019
  • Polimoda
    Summer course, Fashion Design
    2012 - 2012
  • Escola Suiço Brasileira de São Paulo
    High School
    1994 - 2009

Community

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