Experience

BREAK - Brand & Packaging Design.

• Italy
• Design
• 1 - 100 Employee

• Account

  • Mar 2021 - Present



RBA Branding&Design

• Account Director

  • Jan 2004 - Mar 2021

  To make it short: I'm brand-addicted.To make it longer: I'm in charge of a wide portfolio of national and international brands acting in different markets, from food to household&detergents to wines&spirits, starting from the briefing up to the print-run, to the on-air or to the first release - budget control and anxiety control included.To make it simpler: I write presentation documents, I struggle for cost estimates, I cross my fingers for pitches, I usually miss the 6 p.m. train, I argue with creative people, I think a lot, I thank a lot, I'm often in a meeting, I like to drive with a great creative presentation in my car.



Sara Lee Branded Apparel

• Apparel & Fashion
• 1 - 100 Employee

• Account executive (brands: Lovable, Fila Underwear)

  • Apr 2003 - Dec 2003

  I've been on the other side, for 9 months.It was enough for me, but I think I can better understand my Clients, having been a Client myself for a while.



Ineditha s.r.l.

• Account executive

  • 1999 - 2003

  That's where everything began. My boss taught me what a brand is, what it's for, why it makes sense to work on it in a very serious way. That's what I'm still doing today, after all.