Marketing & Sales Operations Manager

• Jun 2021 - Present

✓ Development, Implementation & Maintenance of Sales Operations & Marketing opportunities. ✓ Defining strategies to maintain and expand our market position creating flexible and sustainable solutions. ✓ Launching 3 digital tools (App for Fleet Managers and Drivers, TCO Simulator, Dashboard for fleet management) and developing engaging content. I have assigned a person to work solely on digital tool content to ensure that they are accurate and updated. ✓ Tailoring the message to suit different segments, testing the value proposition in the market, and refining the message as services evolve. Web site revamping aimed at improving the customer journey and enhancing the clarity of service presentation. ✓ Managing Linkedin social media page. ✓ Defining the communication strategy for product launches, technical product updates, and legally re-quired customer communications. ✓ Supervising a call center and CRM activities. ✓ Identifying analytics to continuously improve the online customer experience. Show less

EMEA Marketing & Communication Manager

• Jan 2017 - Jun 2021

✓ Overseeing the day-by-day Marketing, Communication, and Events Activities. ✓ Developing strategies and executing marketing and communication strategy. ✓ Company internationalization project starting from 2017 (opening of 10 countries in 4 years). ✓ Product & business development and brand management (overseeing of communication activities carried out locally and in the new 10 European countries, sharing Marketing & Communications best practices and projects across the region). ✓ Led digital projects (App for Drivers, App for Car sharing and Peer2Peer sharing, Digital platform for fleet managers). ✓ Media Planning, management, and supervision of the contents of the social pages of all markets. ✓ Planning, organizing, and customizing all events, from conception through completion including exclusive events for key clients and exhibitions (i.e. preparation for participation in the Geneva Motor Show) corporate social responsibility events. Coordination of external agencies where involved. ✓ Sales incentive definition and management. ✓ Developing and maintaining sales reporting and analytics requests. Show less

• May 2013 - Jun 2016

✓ Overseeing the day-by-day Marketing, Communication, and Events Activities. ✓ Developing strategies and executing marketing and communication strategy.✓ Product & business development and brand management.✓ Led digital projects (App for Drivers, App for Car sharing and Peer2Peer sharing, Digital platform for fleet managers).✓ Media Planning, management, and supervision of the contents of the social media.✓ Planning, organizing, and customizing all events, from conception through completion including exclusive events for key clients and exhibitions, corporate social responsibility events. Coordination of external agencies where involved. ✓ Sales incentive definition and management.✓ Developing and maintaining sales reporting and analytics requests. Show less

• Oct 2011 - Apr 2013

✓ Head of front-end activities and network development. In charge of Sales partners' commercial scheme and network incentive plans (400 dealers/agencies/ brokers).✓ Led the Sales Network Project related to the Merge of Savarent in Leasys Spa (harmonization of agency contracts, creation of a single network standard, creation of new reports).

• Jan 2008 - Oct 2011

✓ Indirect Channel Sales Management (13 direct salesman and 100 dealers, agencies, and brokers) improving sales effectiveness and the development of effective selling stories.✓ Sales network Rationalization (from over 100 to 25) and increase in sales channel volumes.✓ Built incentive plans for Salesforce.

• Nov 2005 - Dec 2007

✓ Project leader of several interfunctional projects applying Six Sigma and Lean Production methodologies to implement process reengineering activities.

• Jun 2003 - Oct 2005

• Jul 2002 - Jun 2003

Marketing Assistant

• Sep 2001 - Jul 2002