Experience

GANDT Ventures

• Switzerland
• Business Consulting and Services
• 1 - 100 Employee

• Brand and Communications Director

  • Jun 2021 - Present

  At GANDT Ventures, we support organisations in their innovation efforts, enable them to reap the benefits of digital tools and data-driven decision making, and find the right organisational setup that allows for long term innovation and change to develop At GANDT Ventures, we support organisations in their innovation efforts, enable them to reap the benefits of digital tools and data-driven decision making, and find the right organisational setup that allows for long term innovation and change to develop



TOMS

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Director of Ecommerce

  • Feb 2020 - Feb 2021

  • Owner of the eCommerce P&L and an 8 FTE department that drove a 250% Y/Y profitgrowth in the aftermath of the pandemic and a major internal re-organisation• Spearheaded a strategic pivot to a bottom-line approach whilst maintaining top-line growth; overachieved Net Sales (+23%) and EBIT (+142%) targets in the first 6 months• Set-up a more integrated omni-channel strategy with the other departments, optimisingtowards ROI-efficient customer acquisition, engagement and conversion results• Used data to develop a customer-centric purchasing journey, streamlining the digital andoperational experience that led to less friction points and an uplift in brand perception• Led and successfully launched EMEA’s new web platform on Salesforce Commerce Cloud in a Global project migrating from ATG Oracle Show less

• Digital Marketing Manager EMEA

  • Jun 2016 - Feb 2020

  • Leading the digital marketing strategy in EMEA, aligning the Business needs of the region to the TOMS eCommerce platform • Managing a team of four FTEs, bridging the branding tactics of marketing with the performance world of eCommerce• Maintaining the focus of the business on driving a harmonised, storytelling customer experience across multiple digital channels• Building the online demand generating strategy that drove double digit revenue and traffic growth in our direct-to-consumer channels• Developing the funnel tactics that aligned across multiple functions and departments to deliver brand excellence to the consumer and growth for the business Show less

• Social Media Manager EMEA

  • Oct 2015 - Jun 2016



The North Face, a VF Company

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Social Media Manager EMEA

  • Nov 2012 - Oct 2015

  • Responsible for the planning, development and distribution of storytelling content on all social and online touchpoints, managing all aspects of communication, analytics, customer service and campaign-support to grow brand equity and purchase consideration. • Integrate and direct online media-buying within the brand’s broader advertising, GTM and PR strategies. • Analyse data gathered across our online platforms to present live feedback to the relevant departments, subsequently collaborating to work on a reactive plan both off- and online with them. • Coach and help set up our athlete and retail social profiles to extend the Brand’s organic visibility and earned media Show less



Teads

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Nov 2011 - Nov 2012

  • Coordinated multiple teams to deliver online video advertising campaigns for major brands, requiring 360° knowledge of the digital landscape and project management skills to ensure successful execution and delivery.• Managed the community outreach strategy to grow Ebuzzing’s publisher network in line with the needs of the live campaigns, with the goal of building a long-term pool of publishers to collaborate with.• Supervised campaign performance using internal and external monitoring tools and developed optimisation strategies in order to achieve best possible engagement results. During campaign period would regularly present reports to senior clients on performance, ensuring expectations are being met and exceeded. Show less

• Account Executive

  • Sep 2011 - Nov 2011

  Ebuzzing is the Global Platform for Social Media Advertising. Our network focuses on social publishers including 40,000 influential blogs, vertical social networks, Facebook applications, social games and mobile apps, providing an explosive mix of influence, reach and engagement. Using Social Video Advertising, Facebook Fan Recruitment and Sponsored Conversations, we have created campaigns for more than 2000 clients. Check out our video for more info about Ebuzzing Labs and the company: http://youtu.be/2JCR8NRDldY Show less



Hong Kong Trade Development Council

• Hong Kong
• International Trade and Development
• 700 & Above Employee

• Corporate Communication Assistant

  • Jan 2011 - Sep 2011

  • Handled relations with the public and foreign media and as such promoted a desirable image of the HKTDC by helping in the production and dissemination of press releases, publications and communication activities.• Helped manage and develop the nascent social media strategy of the HKTDC, particularly in using Twitter, YouTube and Facebook as communication and community-building channels.

• Intern

  • Nov 2010 - Dec 2010



Clifford Chance

• United Kingdom
• Legal Services
• 700 & Above Employee

• Intern in the Funds Management and Corporate Structure department

  • Aug 2009 - Aug 2009