Alessa Leblanc-Michel
Director Of Digital Media at Glassroom- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Native or bilingual proficiency
-
English Native or bilingual proficiency
-
Spanish Elementary proficiency
Topline Score
Bio
Experience
-
Glassroom
-
Canada
-
Advertising Services
-
1 - 100 Employee
-
Director Of Digital Media
-
Jul 2022 - Present
Directrice de la performance numérique sur plusieurs comptes; développement de l’expertise et du produit numérique; gestion d’équipe ; contribution au produit et aux projets structurants de l’agence.
-
-
Media Planning Supervisor
-
May 2019 - Jul 2022
Supervision sur la stratégie de plusieurs comptes de performance numérique ; stratégie et planification de campagnes ; supervision d’équipe ; contribution aux projets structurants de l’agence.
-
-
-
Touché!
-
Canada
-
Advertising Services
-
100 - 200 Employee
-
Media Strategist
-
Aug 2017 - May 2019
360 media campaigns. Main accounts : Metro Inc, Tourisme Montréal. 360 media campaigns. Main accounts : Metro Inc, Tourisme Montréal.
-
-
-
OMD Montreal
-
Advertising Services
-
1 - 100 Employee
-
Strategist
-
Nov 2014 - Aug 2017
360 media campaigns. Main accounts : McDonald's, Hertel (Lavo), Chartwell and Fromageries Bel (Bell Cheese). 360 media campaigns. Main accounts : McDonald's, Hertel (Lavo), Chartwell and Fromageries Bel (Bell Cheese).
-
-
-
Piknic Electronik
-
Events Services
-
1 - 100 Employee
-
Barmaid
-
Jun 2007 - Aug 2017
Seasonal part-time job. (Every Sunday from June-September) Seasonal part-time job. (Every Sunday from June-September)
-
-
-
Groupe Marcelle
-
Canada
-
Personal Care Product Manufacturing
-
100 - 200 Employee
-
Marketing Coordinator
-
May 2013 - Dec 2013
Coordinate projects between the brand and third parties such as printers, graphic artists, etc., to create P.O.P displays for accounts, coop ads, sales aids and selling sheets for the sales force, etc. Coordinate communications between the product managers and the key account managers, territory managers, etc. Partake in brainstorming for diverse promotional efforts. Some administrative tasks such as P.O.'s and Nielsens. Coordinate projects between the brand and third parties such as printers, graphic artists, etc., to create P.O.P displays for accounts, coop ads, sales aids and selling sheets for the sales force, etc. Coordinate communications between the product managers and the key account managers, territory managers, etc. Partake in brainstorming for diverse promotional efforts. Some administrative tasks such as P.O.'s and Nielsens.
-
-
-
The Montreal Office
-
Canada
-
Advertising Services
-
1 - 100 Employee
-
Public relations and communications intern
-
Sep 2012 - May 2013
Write pitches about products and brands to send to journalists or medias. Find ideas on how to best promote products and select best medias to relate key message and reach select audiences. Made sure events and projects went well. Help organize and coordinate promotional events Write pitches about products and brands to send to journalists or medias. Find ideas on how to best promote products and select best medias to relate key message and reach select audiences. Made sure events and projects went well. Help organize and coordinate promotional events
-
-
Education
-
Concordia University
Bachelor of Commerce (B.Com.), Marketing -
Université de Montréal
Economics