Alessa Leblanc-Michel

Director Of Digital Media at Glassroom
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Digital Media
      • Jul 2022 - Present

      Directrice de la performance numérique sur plusieurs comptes; développement de l’expertise et du produit numérique; gestion d’équipe ; contribution au produit et aux projets structurants de l’agence.

    • Media Planning Supervisor
      • May 2019 - Jul 2022

      Supervision sur la stratégie de plusieurs comptes de performance numérique ; stratégie et planification de campagnes ; supervision d’équipe ; contribution aux projets structurants de l’agence.

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Media Strategist
      • Aug 2017 - May 2019

      360 media campaigns. Main accounts : Metro Inc, Tourisme Montréal. 360 media campaigns. Main accounts : Metro Inc, Tourisme Montréal.

    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Nov 2014 - Aug 2017

      360 media campaigns. Main accounts : McDonald's, Hertel (Lavo), Chartwell and Fromageries Bel (Bell Cheese). 360 media campaigns. Main accounts : McDonald's, Hertel (Lavo), Chartwell and Fromageries Bel (Bell Cheese).

    • Events Services
    • 1 - 100 Employee
    • Barmaid
      • Jun 2007 - Aug 2017

      Seasonal part-time job. (Every Sunday from June-September) Seasonal part-time job. (Every Sunday from June-September)

    • Canada
    • Personal Care Product Manufacturing
    • 100 - 200 Employee
    • Marketing Coordinator
      • May 2013 - Dec 2013

      Coordinate projects between the brand and third parties such as printers, graphic artists, etc., to create P.O.P displays for accounts, coop ads, sales aids and selling sheets for the sales force, etc. Coordinate communications between the product managers and the key account managers, territory managers, etc. Partake in brainstorming for diverse promotional efforts. Some administrative tasks such as P.O.'s and Nielsens. Coordinate projects between the brand and third parties such as printers, graphic artists, etc., to create P.O.P displays for accounts, coop ads, sales aids and selling sheets for the sales force, etc. Coordinate communications between the product managers and the key account managers, territory managers, etc. Partake in brainstorming for diverse promotional efforts. Some administrative tasks such as P.O.'s and Nielsens.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Public relations and communications intern
      • Sep 2012 - May 2013

      Write pitches about products and brands to send to journalists or medias. Find ideas on how to best promote products and select best medias to relate key message and reach select audiences. Made sure events and projects went well. Help organize and coordinate promotional events Write pitches about products and brands to send to journalists or medias. Find ideas on how to best promote products and select best medias to relate key message and reach select audiences. Made sure events and projects went well. Help organize and coordinate promotional events

Education

  • Concordia University
    Bachelor of Commerce (B.Com.), Marketing
    2011 - 2014
  • Université de Montréal
    Economics
    2009 - 2010

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