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5.0

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Greg Durrer

I had the privilege to partner with Alesha during her time at W Aspen and the Sky Residence at W Aspen. Alesha brought passion, dedication and commitment in marketing our new W Escape throughout our Pre-opening and continuing operations. Alesha was invaluable in connecting with key advocates and consumer groups, which resulted in elevating our voice across our marketing channels. Alesha was an important part of our success and I am confident that she will continue to be an asset to any team.

LinkedIn User

It’s simply refreshing to work with such an outstanding professional that inspires everyone. The quality of work that Alesha brings to both internal and external customers is top notch. Alesha makes each job or task fun while remaining 100% in control and guiding the team.

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Events & Marketing Specialist
      • Jun 2021 - Present

      In my role at Aspen Board of Realtors, I am the Events & Marketing Specialist for all of the members and affiliates. This includes but is not limited to: Email Marketing in B2B Database, Plan and execute all in-house and ABOR hosted events, Sponsorship & Strategic Alliances, Design all event and office creative and collateral, Creative Direction for the Monthly Digital Newsletter In my role at Aspen Board of Realtors, I am the Events & Marketing Specialist for all of the members and affiliates. This includes but is not limited to: Email Marketing in B2B Database, Plan and execute all in-house and ABOR hosted events, Sponsorship & Strategic Alliances, Design all event and office creative and collateral, Creative Direction for the Monthly Digital Newsletter

    • United Kingdom
    • Design
    • Owner
      • Jan 2016 - Present

      I am a strategic marketing and communications consultant. My services and specialties include but are not limited to: Marketing, Branding & Communications development & strategy, planning & execution; Digital content strategy & development; Create, manage and execute Social Media Marketing Strategy; Event marketing, PR & Production; Strategic Alliances & Event development and Email Marketing strategy. My client list to date: Barbara Glass Inc., ESPN X Games, Health Ade Kombucha, Pitkin County Public Health, Manifest Communications, Aspen Luxury Life Magazine, Keneh Ventures, Jimmy’s Bodega & Jimmy’s An American Restaurant, Messenger Aspen, Bubbles & Bowties, Regen Aspen, Ole Smoky Moonshine, & The Plantium.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Project Manager
      • Jun 2020 - Jun 2021

      At Kissane Viola Design I manage a small internal team with a large amount of simultaneous projects, each having multiple moving parts, contacts, vendors and various deadlines. I also collaborate on internal marketing efforts for the firm. At Kissane Viola Design I manage a small internal team with a large amount of simultaneous projects, each having multiple moving parts, contacts, vendors and various deadlines. I also collaborate on internal marketing efforts for the firm.

    • Marketing Manager
      • May 2019 - Jul 2020

      I was hired to manage, create & produce all things marketing, advertising and communications at our modern mountain chalet, W Aspen. Remixing alpine luxury with mountain town adventure, W Aspen is the first new Aspen luxury hotel built in 25 years. Are you looking for a savvy stay nestled slope-side to world-renowned, Aspen Mountain? This is the spot to relax, recharge & reset in Aspen. Book your room today at www.waspenhotel.com I was hired to manage, create & produce all things marketing, advertising and communications at our modern mountain chalet, W Aspen. Remixing alpine luxury with mountain town adventure, W Aspen is the first new Aspen luxury hotel built in 25 years. Are you looking for a savvy stay nestled slope-side to world-renowned, Aspen Mountain? This is the spot to relax, recharge & reset in Aspen. Book your room today at www.waspenhotel.com

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Merchandising
      • Nov 2014 - Apr 2019

      Merchandising at 12 Four Mountain Sports/D&E Snowboard shops in the Roaring Fork Valley with an amazing team. In addition to merchandising, my tasks included but were not limited to: inventory, window displays, in-store signage, training new employees, inventory management in warehouse, working in stores during holidays and the yearly November Sale! Merchandising at 12 Four Mountain Sports/D&E Snowboard shops in the Roaring Fork Valley with an amazing team. In addition to merchandising, my tasks included but were not limited to: inventory, window displays, in-store signage, training new employees, inventory management in warehouse, working in stores during holidays and the yearly November Sale!

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Skate/Snow Press Officer
      • 2004 - 2016

      Media liaison in between media, athletes and ESPN Production. This is a contracted position for X Games that I am honored to be able to do intermittently as they need me on the PR team!

    • Manager, Event Publicity, Global X Games
      • Aug 2012 - Aug 2013

      This position encompassed a variety of ESPN Inc. media relations initiatives, with a primary focus on supporting all aspects of publicity and communications for the ESPN X Games Global Expansion. As PR lead for X Games Foz do Iguaçu, my main focus was to oversee all PR initiatives for this international event. My responsibilities include but were not limited to: Planning and executing media operations & logistics onsite; Managing & organizing strategy for onsite PR staff; Event specific announcements, releases & messaging; Creation, translation & distribution of media kit & press materials; Manage media credentials process

    • Communications Director & Marketing
      • Sep 2013 - Mar 2015

      My position did include a variety of marketing and communications initiatives. My major responsibilities did include but were not limited to: Create and execute internal and external communications strategy; Event Marketing; Social Media Marketing and Digital Content Strategy. My position did include a variety of marketing and communications initiatives. My major responsibilities did include but were not limited to: Create and execute internal and external communications strategy; Event Marketing; Social Media Marketing and Digital Content Strategy.

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Communications Manager & Sports Marketing
      • Apr 2008 - Aug 2012

      Athlete relations, communications & branding; directly assist athlete director with athlete support; Rockstar event planning, PR & activation; Social Media Director; Create and manage social strategy for all Rockstar channels, Create & Manage web campaigns with key athletes, partners, and sponsors; Manage strategic media buys with key print and television partners; Onsite media liaison at key industry events; Create and teach athlete media training program for Rockstar athletes; Create & Manage PR strategy for athletes, events, & new products, Manage & organize product placement initiatives for Rockstar.

    • United States
    • Individual and Family Services
    • Sales & Marketing
      • Jun 2006 - Apr 2008

      Selling, promoting, and marketing content for the production company, Studio411, at Wasserman Media Group. I was responsible for building and managing my own client base throughout all of the action sports genres, with a specialty in the snow industry. I worked within a sales teamof five to create, meet, and surpass monthly sales goals; attend industry tradeshows; cold call; account management though excellent customer service; event activation and coordination; coordinate athlete signings; create and leverage industry relationships; promote Studio411 as a brand; and create sales incentives and POP to incentivize clients.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Coordinator & Business Development
      • Jul 2002 - Sep 2004

      I was responsible for the production and creation of graphic proposals, strategic responses to RFQ's and RFP's, creation of a yearly Aspen office business development plan and budget that fit within the firm-wide framework, exercising facilitation skills through monthly meetings and training sessions for the Aspen office, power point presentations, project description cutsheets, and presentation graphics that represent the firm, organizing and creating a firm-wide award strategy, leads generation and tracking, strategic business development, and market research. I used Quark, Photoshop, and Power Point on a daily basis. My organizational skills and ability to manage time efficiently were key components in this unique position. I had the opportunity to manage, coordinate and organize the marketing and Business Development efforts for two out of nine offices.

Education

  • Western Michigan University
    BUAD, Business, Marketing, Art
    -
  • Kellogg Community College
    Associates of the Arts, Fine Art
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  • SMPS National
    -

Community

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