Alesha Hanson

Social Media Manager at Boss Ladies Abroad, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Bronx, New York, United States, US

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2023 - Present

      - Create compelling and visually appealing content for various platforms, including graphics, videos, and written posts. - Draft reports and presentations for senior management to track social media analytics and accomplishments. - Analyze social media presence, engagement, and effectiveness on TikTok and Instagram. - Establish "the voice" of the brand with social media and content development devoted to the travel industry. - Own the content calendar, developing strategies for driving customers for upcoming group trips. Show less

  • Leshasocurly
    • Bronx, New York, United States
    • Social Media Manager and Content Creator
      • Jun 2019 - Present

      • Predict and analyze ongoing social media trends to drive traffic to platforms. • Analyze insights and tailor social media strategy based on posts’ performance. • Serve as a paid brand ambassador for several natural hair and skincare companies. • Facilitate community forums centered around growth in social media for novice content creators. • Develop content for social media platforms including Instagram, TikTok, YouTube and Pinterest. • Build and create a calendar based on content pillars for natural hair and skincare. • Design and update analytics for media kit and rate sheet for effective pitching. • Build and maintain relationships with brands and creators to boost performance and engagement. • Organize and pre-write copy, captions and hashtags for posts and video. • Provide reviews, tutorials and testimonials for natural hair and beauty brands. • Design thumbnails and cover pages for content on Instagram and YouTube. • Negotiate campaigns and contracts with brand managers. Show less

    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • Instructor | SEL and Diversity Leader
      • Aug 2015 - Jun 2023

      • Design and create content for more than 20 course participants with multi-range needs. • Mentoring a team of instructors to improve cultural humility with course participants. • Develop and pitch content ideas for school newspaper which reaches 1,000 plus community members. • Edit and revise copy for school newspaper. • Plan, design and execute professional developments on social emotional learning for a team of 10 instructors. • Facilitate faculty diversity by holding meetings and working with faculty to incorporate diversity into course materials. Show less

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • 2015 Teach For America Corp Member
      • May 2015 - Jun 2017

      - Selected from approximately 48,000 applicants nationwide to join national teacher corps of recent college graduates and professionals who commit two years to teach in public schools. - Selected from approximately 48,000 applicants nationwide to join national teacher corps of recent college graduates and professionals who commit two years to teach in public schools.

    • Community Editor
      • Dec 2013 - May 2015

      • Composed, assessed, and edited performance for more than 20 articles per day. • Analyze and interpret article performance and generate analytic reports to assess the efficacy of media for clients. • Liaised between content partners, chambers of commerce and community to report events. • Generated account performance reports and manually calculate monthly audience figures. • Supervised, evaluated, managed progress and weekly schedules for freelancers. • Composed, assessed, and edited performance for more than 20 articles per day. • Analyze and interpret article performance and generate analytic reports to assess the efficacy of media for clients. • Liaised between content partners, chambers of commerce and community to report events. • Generated account performance reports and manually calculate monthly audience figures. • Supervised, evaluated, managed progress and weekly schedules for freelancers.

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Trademark Administrative Assistant
      • Aug 2012 - Dec 2013

      • Schedule conferences for client meetings • Interact with clients and answer questions about legal documents • Manage and monitor daily deadlines for attorneys • Report deadlines and progress of trademark process to clients • Compose contracts of engagement for clients • Schedule conferences for client meetings • Interact with clients and answer questions about legal documents • Manage and monitor daily deadlines for attorneys • Report deadlines and progress of trademark process to clients • Compose contracts of engagement for clients

    • Higher Education
    • 700 & Above Employee
    • Student
      • 2008 - 2012

  • WFAS Radio
    • Hartsdale, NY
    • Marketing and Promotions Intern
      • Jan 2011 - May 2011

      • Assisted listeners and followed up and mailed out prizes to contest winners • Answered and screened phone calls • Organized WFAS Radio Database • Distributed promotional prizes to contest winners • Implemented WFAS Radio’s Workplace of the Week promotion • Conducted on-site contesting for listeners • Set up and broke down equipment at remote appearances • Assisted listeners and followed up and mailed out prizes to contest winners • Answered and screened phone calls • Organized WFAS Radio Database • Distributed promotional prizes to contest winners • Implemented WFAS Radio’s Workplace of the Week promotion • Conducted on-site contesting for listeners • Set up and broke down equipment at remote appearances

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Social Media Intern
      • 2011 - 2011

      • Individually researched marketing strategies to help promote company Facebook page and website • Reported recommendations to Communications Director to increase traffic on website pages • Copy-edited blog posts and publications • Calendared monthly progress of social mediums • Increased Facebook page to over 200 people • Managed and compiled language for Facebook and Twitter accounts • Designed flyers to promote Facebook page and website • Compiled information and designed monthly newsletter for breast and ovarian cancer organization • Edited templates for monthly newsletter • Created PowerPoint presentations for Executive Director for events • Drafted emails to nonprofit organizations regarding link partnership Show less

Education

  • Fordham University Graduate School of Education
    Master's degree, Elementary Education and Teaching
    2015 - 2017
  • Pace University
    Bachelor of Arts (B.A.), Communications
    2008 - 2012

Community

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