Growth & Digital Marketing

• Jun 2021 - Present

Product Manager Assistant - Biotherm & Helena Rubinstein

• Jul 2020 - Dec 2020

Conducted a 4-step study about the main competitor to contribute to Brotherm's strategyDesigned and distributed over 20 promotional materials for key EMEAI marketsCame up with and created over 20 posts (articles, games) for an internal app used by all Beauty Advisors in Travel Retail EMEAIAnalysed prices for key Biotherm and Helena Rubinstein products in 14 countries on a monthly basis Selected and adapted Digital content for retailers' commerce and mediaWon Sustainability Challenge: a business competition for all L'Oréal interns (41 teams participating)

Student Consultant

• Feb 2020 - Apr 2020

Helped to choose markets for the international expansion and suggested the strategy Helped to choose markets for the international expansion and suggested the strategy

Marketing Consulting Intern

• Jan 2018 - Jul 2018

Prepared over 20 ad-hoc and standardised reports for the players of the Small & Major Domestic Appliances market.Conducted and presented own research on the Smart Appliances market dynamics.Designed ten newsletters to update the team on the market news and innovations. Prepared over 20 ad-hoc and standardised reports for the players of the Small & Major Domestic Appliances market.Conducted and presented own research on the Smart Appliances market dynamics.Designed ten newsletters to update the team on the market news and innovations.

Marketing Intern

• Jul 2017 - Sep 2017

Developed a customer segmentation algorithm based on analysis of raw transaction data. Proposed a strategy for increasing Amazon sales by analysing key metrics.Advised on selection and implemented a social media listening tool. Developed a customer segmentation algorithm based on analysis of raw transaction data. Proposed a strategy for increasing Amazon sales by analysing key metrics.Advised on selection and implemented a social media listening tool.

International Marketing Intern

• Jul 2016 - Jan 2017

Developed an algorithm for half-yearly product performance analysis.Elaborated an 800-page overview of competitors’ products to facilitate brand inquiries. Wrote product concepts and presented industry trends for brand development. Developed an algorithm for half-yearly product performance analysis.Elaborated an 800-page overview of competitors’ products to facilitate brand inquiries. Wrote product concepts and presented industry trends for brand development.

Marketing Research Intern

• Jul 2015 - Jul 2015

Researched and presented loyalty programs and promotions benchmarks of 26 retailers from eight countries. Researched and presented loyalty programs and promotions benchmarks of 26 retailers from eight countries.

Marketing Intern

• Jul 2014 - Aug 2014

Prepared overview of market, competition, and target segments for four clients. Prepared overview of market, competition, and target segments for four clients.

Digital Marketing Intern

• Jul 2013 - Jul 2013

Helped to update the e-commerce platform based on benchmark and website analytics. Helped to update the e-commerce platform based on benchmark and website analytics.