Alena Purpero

Multimedia & Product Designer at Blissy
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Location
Pasadena, California, United States, US

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Credentials

  • Diversity Inclusion and Belonging
    LinkedIn
    Dec, 2020
    - Sep, 2024

Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Multimedia & Product Designer
      • Oct 2021 - Present

    • Social Media / Graphic Design
      • Feb 2021 - Oct 2021

      Excercises range of content creation and design capabilities to help leverage the rapid growth of beauty and sleep wellness brand, Blissy LLC. Earned hands-on experience in the beauty and fashion industry through influencer marketing, brand development, graphic design, video editing, social media management, campaign development, and community engagement.Harnesses vast understanding of the digital landscape to elevate Blissy’s social media presence on Instagram, Facebook, Pinterest, and Tok Tok by conceptualizing and designing digital content as well as working closely with influencers to gather UGC content. Show less

    • United States
    • Musicians
    • Social Media Coordinator & Designer
      • Feb 2022 - Present

    • Graphic Design Intern
      • Feb 2021 - Present

      Works closely with the team of multi-platinum songwriter, artist,and podcast host, Ross Golan. Gained broad music marketing and design experience by providing hands-on support for Unknown Music Publishing as well as And The Writer Is... Podcast—both founded and lead by Ross Golan.Takes direction from artists and their creative team throughout various design projects such as EP cover art, pitch decks, and various digital and social assets. Conducted thorough notes and research on upcoming guests in preparation for episode recordings. Worked closely with the team of Warner Records artist, Malia Civetz on concept ideation, art direction, and design of EP cover art “Heels In Hand”. Show less

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2018 - Mar 2020
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Jul 2017 - Jan 2018
    • United States
    • Hospitals and Health Care
    • 300 - 400 Employee
    • Fort Healthcare Marketing intern
      • Jan 2017 - Jan 2018
    • United States
    • Writing and Editing
    • Phonathon Caller
      • Sep 2014 - Jan 2018

      UW-Phonathon Phonathon Caller Whitewater, WI Reaches out to alumni to inform them on recent changes and news on campus in addition to telling them about various funds of which they can contribute to in order to continue to help support UW Whitewater. UW-Phonathon Phonathon Caller Whitewater, WI Reaches out to alumni to inform them on recent changes and news on campus in addition to telling them about various funds of which they can contribute to in order to continue to help support UW Whitewater.

    • United States
    • Health, Wellness & Fitness
    • Public Relations
      • May 2014 - Jan 2018

      Uses social media as a creative outlet to encourage students to obtain and maintain a healthy lifestyle at UW Whitewater. Creates promotional videos, motivational social media posts, and informative blogs regarding health and wellness. Uses social media as a creative outlet to encourage students to obtain and maintain a healthy lifestyle at UW Whitewater. Creates promotional videos, motivational social media posts, and informative blogs regarding health and wellness.

    • Lifestyle Editor
      • Aug 2016 - Dec 2016
    • Multi Media Editor
      • Aug 2015 - Dec 2015
    • United States
    • Retail
    • 100 - 200 Employee
    • Sales Marketing Intern
      • Aug 2014 - Dec 2014

      Acted as the exclusive marketing and sales agent for Cosmopolitan Magazine at University of Wisconsin Whitewater. Generated new business and brand awareness through a range of traditional and non-traditional marketing channels, targeted to the millennial market. Conducted sales campaigns through social media marketing, word-of-mouth strategies and peer-to-peer sales strategies. Acted as the exclusive marketing and sales agent for Cosmopolitan Magazine at University of Wisconsin Whitewater. Generated new business and brand awareness through a range of traditional and non-traditional marketing channels, targeted to the millennial market. Conducted sales campaigns through social media marketing, word-of-mouth strategies and peer-to-peer sales strategies.

Education

  • University of Wisconsin-Whitewater
    Communications and Corporate Health
    2013 - 2017
  • Martin Luther Highschool
    2009 - 2013

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