Alena Melnikova

Executive Director at Ginza Project OOO
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Contact Information
us****@****om
(386) 825-5501
Location
St Petersburg, St Petersburg City, Russia, RU
Languages
  • Russian Native or bilingual proficiency
  • English Professional working proficiency

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Experience

    • Russian Federation
    • Restaurants
    • 1 - 100 Employee
    • Executive Director
      • Jun 2015 - Present

      * Restaurant concept creating and management * Responsibility for the business performance of the restaurant* Analyse and plan restaurant sales levels and profitability* Organise marketing activities, such as promotional events and discount schemes* Set budgets or agree them with restaurant owner * Plan and coordinate menus, working closely with the head chef* Coordinate the operation of the restaurant ensuring that kitchen, bar and waiting staff are working as a team* Recruit, train, manage and motivate staff* Respond to customer queries and complaints* Meet and greet customers, organise table reservations and offer advice about menu and wine choices* Maintain high standards of quality control, hygiene, and health and safety

    • France
    • Food and Beverage Services
    • 700 & Above Employee
    • SAN PELLEGRINO & ACQUA PANNA BRAND AMBASSADOR
      • Jan 2011 - Dec 2017

      * Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.* Educating customers, retailers, and distributors about our products.* Creating website and social media content in order to drive brand awareness and attract new customers.* Building rapport with customers and vendors.* Monitoring customer feedback and escalating complaints to the marketing department.* Tracking customer preferences, metrics, and media campaigns.* Representing the company at product launches, events, and trade shows.* Brainstorming ideas and participating in training and workshops.* Maintaining a positive image of the brand at all times.* Events creating* Communications with Pr & Event teams

    • Technology, Information and Internet
    • 1 - 100 Employee
    • HEAD OF MARKETING COMMUNICATIONS DEPARTMENT
      • Mar 2011 - Nov 2017

      * Strategies for all Marketing teams, including Digital, Advertising, Communications and Creative* Prepare and manage monthly, quarterly and annual budgets for the Marketing department* Set, monitor and report on team goals* Design branding, positioning and pricing strategies* Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)* Analyze consumer behavior and determine customer personas* Identify opportunities to reach new market segments and expand market share* Coordinate sales and marketing efforts to boost brand awareness* Participate in the quarterly and annual planning of company objectives

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Sep 2010 - Jan 2013

      * Develop a marketing communications plan including strategy, goals, budget and tactics* Develop media relations strategy including online media* Develop social media strategy to engage customers* Leverage existing media relationships* Manage media inquiries and interview requests* Monitor, analyze and communicate PR results on a regular basis* Build relationships with the entire management for the development of the company* Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.

    • India
    • Hospitality
    • Public Relations Communications Manager
      • Apr 2005 - Jan 2011

      * Develop a marketing communications plan including strategy, goals, budget and tactics* Develop media relations strategy including online media* Develop social media strategy to engage customers* Leverage existing media relationships* Manage media inquiries and interview requests* Monitor, analyze and communicate PR results on a regular basis* Build relationships with the entire management for the development of the company* Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.

Education

  • Saint Petersburg State University
    Master's degree
    2000 - 2016

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