Alena Melnikova
Executive Director at Ginza Project OOO- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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Bio
Experience
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Ginza Project OOO
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Russian Federation
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Restaurants
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1 - 100 Employee
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Executive Director
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Jun 2015 - Present
* Restaurant concept creating and management * Responsibility for the business performance of the restaurant* Analyse and plan restaurant sales levels and profitability* Organise marketing activities, such as promotional events and discount schemes* Set budgets or agree them with restaurant owner * Plan and coordinate menus, working closely with the head chef* Coordinate the operation of the restaurant ensuring that kitchen, bar and waiting staff are working as a team* Recruit, train, manage and motivate staff* Respond to customer queries and complaints* Meet and greet customers, organise table reservations and offer advice about menu and wine choices* Maintain high standards of quality control, hygiene, and health and safety
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Nestlé Waters
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France
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Food and Beverage Services
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700 & Above Employee
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SAN PELLEGRINO & ACQUA PANNA BRAND AMBASSADOR
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Jan 2011 - Dec 2017
* Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.* Educating customers, retailers, and distributors about our products.* Creating website and social media content in order to drive brand awareness and attract new customers.* Building rapport with customers and vendors.* Monitoring customer feedback and escalating complaints to the marketing department.* Tracking customer preferences, metrics, and media campaigns.* Representing the company at product launches, events, and trade shows.* Brainstorming ideas and participating in training and workshops.* Maintaining a positive image of the brand at all times.* Events creating* Communications with Pr & Event teams
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Lenmix
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Technology, Information and Internet
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1 - 100 Employee
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HEAD OF MARKETING COMMUNICATIONS DEPARTMENT
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Mar 2011 - Nov 2017
* Strategies for all Marketing teams, including Digital, Advertising, Communications and Creative* Prepare and manage monthly, quarterly and annual budgets for the Marketing department* Set, monitor and report on team goals* Design branding, positioning and pricing strategies* Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)* Analyze consumer behavior and determine customer personas* Identify opportunities to reach new market segments and expand market share* Coordinate sales and marketing efforts to boost brand awareness* Participate in the quarterly and annual planning of company objectives
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AMPR
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Chief Executive Officer
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Sep 2010 - Jan 2013
* Develop a marketing communications plan including strategy, goals, budget and tactics* Develop media relations strategy including online media* Develop social media strategy to engage customers* Leverage existing media relationships* Manage media inquiries and interview requests* Monitor, analyze and communicate PR results on a regular basis* Build relationships with the entire management for the development of the company* Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.
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Grand-Palace-K
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India
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Hospitality
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Public Relations Communications Manager
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Apr 2005 - Jan 2011
* Develop a marketing communications plan including strategy, goals, budget and tactics* Develop media relations strategy including online media* Develop social media strategy to engage customers* Leverage existing media relationships* Manage media inquiries and interview requests* Monitor, analyze and communicate PR results on a regular basis* Build relationships with the entire management for the development of the company* Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.
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Education
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Saint Petersburg State University
Master's degree