Alena Gregorova
Marketing Manager at Premium Outlet Prague Airport- Claim this Profile
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Bio
Experience
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POP Airport
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Czechia
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Retail
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1 - 100 Employee
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Marketing Manager
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Oct 2018 - Present
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NEINVER
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Spain
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Real Estate
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200 - 300 Employee
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ON SITE MARKETING AND PR MANAGER
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Aug 2018 - Oct 2018
Development and execution of advertising and marketing campaigns for the Prague The Style Outlets. Communication and cooperation with local partners and building relationships with local stakeholders, institutions, media and tourism. Implementation, coordination and execution of the marketing and communication strategy of Prague The Style Outlets including preparation of the yearly business plan and budget follow-up. Implementation of the brand strategy and promotion of the brand image. Design of press releases in cooperation with PR agencies. Coordination and design of marketing studies and market research. Negotiating partnerships and coordination of external service providers. Show less
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Marketing and production manager
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Dec 2017 - Jul 2018
Marketing consultancy and production for different clients and start-up projects. Marketing consultancy and production for different clients and start-up projects.
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Nike
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United States
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Retail
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700 & Above Employee
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NSW Brand manager
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Jan 2017 - Dec 2017
Brand marketing strategy and execution for Central Europe - Czech republic, Slovakia, Hungary, Croatia and Slovenia - across all categories. In cooperation with the marketing (digital, media/comms, retail, sports marketing) and sales team to deliver x- functional campaigns during every season. SP17: Worked on the introduction of the special Sportswear collection for the 30th anniversary of Air Max and new shoe style Vapormax. Besides the traditional marketing mix we have executed the one week experience called House of Air in the Dancing house in Prague - four floors full of a program dedicated to new technologies, retail, influencers, gallery and art installation. SU17: Celebration of the 45th anniversary of the iconic Cortez style via digital, media campaign and during Karlovy Vary Film Festival. FA17: Focused on the Summer of Sneakers campaign via OOH, retail, wholesale, nike.com, digital, media and influencers in Prague and Budapest. Worked on the local campaign assets with supermodel Karolina Kurkova, singer Majk Spirit and tattoo artist Duhovka. HO17: Focused on the introduction of the NBA x AF1 collection through Nike channels, media partnerships and in cooperation with our retail partner executed the in store launch with special installation, program and influencers. Show less
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Hubert Burda Media Czech Republic
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Czechia
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Book and Periodical Publishing
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1 - 100 Employee
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Brand Manager
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Mar 2016 - Dec 2016
Responsible for the brand awareness of the two lifestyle magazines - JOY and the biggest Czech lifestyle magazine Marianne. Working on online and offline presence and using all marketing channels. Preparation of planned strategies and marketing campaigns as well as the budgeting of all events, communication with clients and partners. Creating own brand solutions and concepts and also for the clients based on their campaigns and specific needs. Close cooperation with the marketing, sales, digital and editorial team. Show less
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Emperium s.r.o.
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Czechia
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Advertising Services
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1 - 100 Employee
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Project and Account Manager
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Apr 2015 - Feb 2016
Projects:2016Nike Run Club Nike Training Club2015Nike Run ClubProject manager of the Nike Run Club. Realisation of themed events, development of running activities as well as the management and administration of the Run Club (3 – 4 practices weekly), managing of all coaches throughout the whole year. Administration and Management of the NIKE TRAINING CLUB Facebook page.Nike Training ClubProject Manager of the Nike Training Club. Management of all activities related to Nike functional practices, realisation of events and the training of employees involved in the event, managing of all coaches. Nike Training Club StudioManagement of the specially created training studio on a boat on the Vltava River. Realisation of regularly structured lessons, events, styling and photo sessions.etc.Overseeing the rebranding and remarketing of the boat. Speed weekManagement of all running activities related to the installation of a specially designed running track on Namesti Republiky in Prague.2015DPD CZAccount manager in the rebranding process of the company - FB, Website, creation of delivery app‘s. Isostar CZAccount manager during the realisation of special women’s campaigns, product sampling, PR, preparation of complex media plan, project manager during the realisation of an advertising spot from the Paris marathon. Show less
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Project and Account Manager
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Apr 2011 - Apr 2015
Projects:2014We Run PragueAccount manager for Nike during the realisation of the biggest Prague running event of the year.In charge of all VIP hosts as well as top management of the company at the venue. Nike Run ClubProject manager of the Nike Run Club. Realisation of themed events, development of running activities as well as the management and administration of the Run Club (3 – 4 practices weekly), managing of all coaches throughout the whole year, administration and management of the NIKE TRAINING CLUB Facebook page.The Chance ZagrebRealisation of an event geared towards youth football talents in Zagreb, Croatia. Magista PragueRealisation of an even in the Generali arena for the purpose of introducing a new line of football shoes. 2013We Run PraguePart of the production and realisation team of the biggest running event of the year.MV9Realisation of a training event for young football players in the training center of Sparta Prague in order to help introduce a new line of football shoes. HypervenomPreparation of all photo shoots related to the event, PR to aid the introduction of a revolutionary new line of football shoes.2012We Run PraguePart of the production and realisation team of the biggest running event of the year. The Chance CZ/SKProject manager in a project to further young Czech and Slovak football talents. Preparation of related events in the Czech Republic and Slovakia. Creation of the culminating final 4 day event in Prague. Organisation of the trip to the world finals of this event in Barcelona. DPD CZAssistant to the film crew in the shooting of an advertisement shoot for the parcel service.2011We Run PragueAssistant in the production for Nike during the realisation of the biggest Prague running event of the year. Show less
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Education
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University of Finance and Administration, Prague
Bachelor's degree, Marketing and Economy -
Charles University in Prague
Public Health and General Preventive Medicine Residency Program -
McNeilus Language School
English Language and Literature, General -
High School, Prague
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University of Finance and Administration, Prague
Master's degree, Marketing and Economy