Experience

Sirowa Group

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Group Marketing Manager

  • Sep 2022 - Present

  COTY Fragrances (Hugo Boss, Chloé, Gucci, Calvin Klein, Tiffany, Lacoste, Escada, Davidoff, Lancaster)Helena RubinsteinLa PerlaDeveloping brands strategies for our HUB while respecting international brand positioningGenerating insights/opportunities based on consumer/market data analysisImplementing marketing launchesCreating local/adapting international multi-channel campaignsMarketing budget managementForecastingParticipating in digital campaigns planning Show less

• Senior Brand Manager

  • Nov 2020 - Sep 2022

  Brands: Hugo Boss, Chloé, Bottega Veneta, Lancaster, Miu Miu, Helena RubinsteinDefining the brand strategies & Preparing a forecast for new launchesCooperating with the representative of the brandsLeading creative development and creating motivating stimulus to get the targeted consumer to take actionPrice setting & Preparing annual budgets per brandsClose cooperation with the logistic and trade marketing teamArranging the media plansSetting strategy with influencers Show less

• Junior Brand Manager

  • Nov 2018 - Nov 2020

  Brands: Chloé, Gucci, Bottega Veneta, Tiffany & Co.,Burberry, Marc Jacobs, Miu MiuDefining a brand strategy & Preparing a forecast for new launchesPrice setting Close cooperation with the logistic and trade marketing teamArranging the media plans Setting strategy with influencers

• Trade Marketing Manager

  • Jan 2018 - Nov 2018

  - supervising all trade marketing activities for the luxury brands - Chloé, Gucci, Tiffany&Co., Bottega Veneta, Marc Jacobs, Miu Miu, Stella McCartney, for Czech and Slovak market- responsible for POS materials production & reinforce brand image and visibility in stores toensure shopper understanding- coordinate online activities - online campaigns, social media projects- cooperation with suppliers and graphics agencies & ensure technical specifications ofmerchandising solutions for POS in line with brand guidelines Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Junior Trade Developer

  • Sep 2017 - Dec 2017

  - Planning and monitoring the new product launches and promotions- Managing the loyal program for customers- Communicating with business partners and distributors- Preparing various marketing and sales analysis

• Marketing Intern for the Luxury division

  • Aug 2016 - Sep 2017

  - Monitoring, understanding and reporting on the performance of your brand and its competitors within the market - Assessing the potential for new launches and helping build successful launch plans - Conducting consumer research to identify new product opportunities - Building strong internal relationships with the commercial and logistics teams to ensure competitive pricing promotions and smooth supply-chain process - Working with external agencies including design, PR and advertising Show less



FP majetkova, a.s.

• Banking
• 1 - 100 Employee

• Back Office

  • Feb 2013 - Jan 2016



Economix Magazine

• Newspaper Publishing
• 1 - 100 Employee

• Event Manager

  • 2013 - Dec 2015



Forum 2000 Foundation

• Czechia
• International Affairs
• 1 - 100 Employee

• Assistant of Milan Kňažko

  • Oct 2014 - Nov 2014



Rosa Olympia Estrella Dance & Movement Studio

• Hlavní město Praha, Česká republika

• PR Assistant

  • Sep 2012 - Oct 2014



Harvard World Model United Nations

• United States
• International Affairs
• 1 - 100 Employee

• Delegate

  • Mar 2014 - Mar 2014