Pablo López Fernández

Digital Strategist at Great Place To Work Spain
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madrid Metropolitan Area, GH
Languages
  • Inglés Professional working proficiency
  • Español Native or bilingual proficiency
Skills

Topline Score

Bio

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Jesús Hervías Canorea

Pablo cuenta con una sólida base de conocimientos en todos los ámbitos del marketing digital, esto le hace en una pieza fundamental y clave en cualquier equipo. Siempre dispuesto a colaborar con sus compañeros y compañeras para proponer nuevas ideas, transmitir optimismo y motivación y su característica principal: el trabajo constante. Pese a su dilatada experiencia siempre está deseando de aprender nuevas técnicas y seguir adaptándose a las nuevas tendencias del sector. En resumen, Pablo es una de las personas que siempre querría en mi equipo.

Antonio Oliver Vigueras

Pablo is an excellent worker, every team wishes to have. He is very passionate about everything he does; self-starter with hands on approach and open mind. His goal with every client was to deliver extra value to their communication and strategy. He was also a key player within content and SEO field. His knowledge and analytical skills gave the agency a plus when delivering analysis, consultancy and SEO expertise.

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Credentials

  • Curso en negociación
    Udemy
    Apr, 2020
    - Sep, 2024
  • Excel 2013 dashboard design
    Udemy
    Dec, 2019
    - Sep, 2024
  • Microsoft Excel 2010 Course Beginners/ Intermediate Training
    Udemy
    May, 2015
    - Sep, 2024
  • Beginner's guide to flat design
    Udemy
    Oct, 2014
    - Sep, 2024
  • Curso SEO práctico
    Udemy
    Jan, 2014
    - Sep, 2024
  • Curso iStart iBooks Author
    Udemy
    Jan, 2014
    - Sep, 2024
  • Campañas de Búsqueda de Google Ads
    Google
    May, 2020
    - Sep, 2024
  • Certificación en Google Shopping
    Google
    May, 2020
    - Sep, 2024

Experience

  • Great Place To Work Spain
    • Spain
    • Human Resources Services
    • 1 - 100 Employee
    • Digital Strategist
      • Nov 2021 - Present

  • Depencare
    • Spain
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing director
      • Jun 2020 - Nov 2021

      Design and execution of marketing plan resulting in a great growth of our leads and clients.Design and development of new web design.Design and coordination of a mobile app.Content marketing creation getting a lot more visibility on relevant keywords.Collaboration with sales department to increase conversion rate.Media buying (traditional and digital media) Design and execution of marketing plan resulting in a great growth of our leads and clients.Design and development of new web design.Design and coordination of a mobile app.Content marketing creation getting a lot more visibility on relevant keywords.Collaboration with sales department to increase conversion rate.Media buying (traditional and digital media)

  • ATREVIA
    • Spain
    • Public Relations and Communications Services
    • 500 - 600 Employee
    • Digital Strategist
      • Sep 2018 - Jun 2020

      Development of digital strategies and tactics on different industries as retail, technological devices, tourism, pharma, health, insurances, etc.Tasks realized:- Client management- Project management- Team management- Proposals / New business- Content planning and management- Digital Marketing trainer- SEO manager: keyword analysis, audits, planning- Social ads management- Web maintenance Development of digital strategies and tactics on different industries as retail, technological devices, tourism, pharma, health, insurances, etc.Tasks realized:- Client management- Project management- Team management- Proposals / New business- Content planning and management- Digital Marketing trainer- SEO manager: keyword analysis, audits, planning- Social ads management- Web maintenance

  • Cícero Comunicación
    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Strategist
      • Jun 2016 - Sep 2018

      Head of the digital area of the agency, getting the following achievements:- Implemented and designed web content strategy. Multiplying 23 times web traffic (without PPC) and getting some relevant business keywords in firsts SERPs positions.- Managed social media accounts for Facebook and Twitter. Resulting in a 20% increase in engagement rates and a 315% increase in our follower.Digital strategy development for pharmaceutical laboratories and scientific associations, most of them multinational companies. Focus on content marketing, social media marketing, advertising, UX, data analysis and SEO.Account and team management.

  • yuuju
    • France
    • Social Media & content manager
      • Apr 2016 - Jun 2016

      Social Media and content strategist at yuuju. - Designed and implemented a SEO content strategy that increased 3 times our traffic and allowed us to get on first page and even first position for some important keywords for our business. Social Media and content strategist at yuuju. - Designed and implemented a SEO content strategy that increased 3 times our traffic and allowed us to get on first page and even first position for some important keywords for our business.

  • Pablolopez.org
    • Videomaker & Blogger
      • Nov 2012 - Jun 2016

      High quality video creation: corporate videos, motion graphics, events, live streaming videos and postproduction.- Designed and implemented a content strategy that made me reach more 20.000 visits per month and 1.000 subscribers to my newsletter without pop-ups or ads. High quality video creation: corporate videos, motion graphics, events, live streaming videos and postproduction.- Designed and implemented a content strategy that made me reach more 20.000 visits per month and 1.000 subscribers to my newsletter without pop-ups or ads.

  • Smile Ads
    • Advertising Services
    • Online Marketing Manager
      • Mar 2015 - Dec 2015

      Online Marketing strategies development focused on Performance Marketing: SEM, PPC, Social Ads and SEO. But working also in Digital Business analysis, web analytics, content marketing and client management. Online Marketing strategies development focused on Performance Marketing: SEM, PPC, Social Ads and SEO. But working also in Digital Business analysis, web analytics, content marketing and client management.

  • JF MAGUIRE
    • Spain
    • Advertising Services
    • Online Marketing Manager
      • Sep 2014 - Feb 2015

      Online Marketing strategies development: Content creation, SEO, PPC, Web Analysis, Client management, etc. Online Marketing strategies development: Content creation, SEO, PPC, Web Analysis, Client management, etc.

  • Referenzia
    • Spain
    • Broadcast Media Production and Distribution
    • Cofounder
      • Apr 2009 - Sep 2012

      Referenzia's video production company cofounder. Referenzia's video production company cofounder.

  • FinancialRed TV
    • Videomaker
      • Jan 2010 - Dec 2011

      Video content creation: interviews and live streaming events at FinancialRed TV Video content creation: interviews and live streaming events at FinancialRed TV

  • Sin futuro y sin un duro
    • Cofounder
      • 2006 - Dec 2011

      Writing, content creation and content diffusion. Writing, content creation and content diffusion.

  • Agora News
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Editor
      • Aug 2009 - Nov 2009

      Video creation: interviewer, cameraman, live streaming video technician, editor, actor. Video creation: interviewer, cameraman, live streaming video technician, editor, actor.

  • AgoraNews
    • Brazil
    • Advertising Services
    • Editor
      • Aug 2008 - Apr 2009

      Video creation: interviewer, cameraman, live streaming video technician, editor, actor. Video creation: interviewer, cameraman, live streaming video technician, editor, actor.

  • Publicaciones del Sur
    • Spain
    • Newspaper Publishing
    • 1 - 100 Employee
    • Journalist
      • Jul 2007 - Aug 2007

      Work as journalist writing news and taking photographs. Work as journalist writing news and taking photographs.

    • Journalist
      • Jul 2006 - Aug 2006

      Work as journalist writing news and taking photographs. Work as journalist writing news and taking photographs.

Education

  • EAE Business School
    Master in Online Marketing and Digital Commerce, Marketing
    2014 - 2015
  • Universidad Complutense de Madrid
    si, Periodismo
    2006 - 2010
  • Universidad de Sevilla
    no, Periodismo
    2005 - 2006

Community

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