Aleksey Peterman
Travel Retail Development Manager Russia&CIS at Interparfums- Claim this Profile
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Bio
Experience
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Interparfums
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France
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Personal Care Product Manufacturing
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300 - 400 Employee
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Travel Retail Development Manager Russia&CIS
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Apr 2021 - Present
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LVMH Fragrance Brands
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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TR CIS Sales Development Manager
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Jun 2012 - Present
• Organization and management of financial performance of the territory's stores (more then 50 POS) • Development and execution of sales and profit plan, including preparation of budget for CIS area • Assessment of financial and non-financial targets achievements in accordance with their objectives defined; • Business plan development and its implementation; • One year ahead marketing plan development with regular adjustments on a monthly basis; • Developing marketing activities such as promotions and special offers to attract new customers, including POSM forecasting • Increasing KPIs of the stores and brands • Minimization of financial losses of the territory's stores. • Regular stock monitoring and providing required level of commodity stock in all stores • Professional development of store employees, including creation, leading and management of educational programs (trainings and coaching), search and selection of store management team • Full BC management (54 employee) – setting targets, personal sales follow up, motivation programs, etc. • Improving quality of customer service • Leading of local marketing events for customers • Regular monitoring of competitors activities for brand strategy development • Regular collaboration and reporting to HQ. Show less
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National Retail Sales Manager
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Jun 2004 - Jun 2012
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LVMH
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Brand Visual Merchandiser
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Jun 2010 - Jun 2012
Developing, implementing and controlling of annual and long-term merchandising budgets of the brands• Full responsibility for providing brand visibility in stores during the whole year (promo-zones decorations according to the confirmation from client, in store decorations to support launches and promo activities)• Planning and forecasting of soft merchandising, close work with HQ merchandising team• Responsible for local POSM control, production and delivery processes• Creating and regular updates of planograms for stores and communication to all concerned departments• Searching of new subcontractors (POSM production, delivery), negotiating terms of business and signing contracts• Full merchandising support of all brand activities (press, trade-marketing, training events ect.)• Brand authorization updates• Regular POS visit and control of merchandising, including stock monitoring, monitoring of competitors activities• Developing and implementing exclusive projects (Interactive promo-podiums, press launch events, media events & ect)• Preparation of different video and video materials (films for internal use, layouts)• Regular reporting to HQ Show less
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Merchandising coordinator
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Jun 2004 - Jun 2010
Organization and preparing of promotion actions in point of sales• Planning, organization and coordination of work in designer’s department• Developing layouts of promo podiums, banners, window decorations and other materials• Decoration of the flagships during the brand launches• Searching for suppliers (producers of print and promo materials), negotiating the terms of work and signing contracts with them, controlling of the execution• Preparing and carrying out PR events & client days of all brands• Organization and coordination of the print materials delivery to the point of sales and to suppliers Show less
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OOO SELDICO
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Russian Federation
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LVMH
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2004 - 2010
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Allianz Russia
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Germany
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Insurance
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1 - 100 Employee
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Medical insurance
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Sep 2000 - Jun 2004
It manager It manager
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Education
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Moscow Goverment Universitity of Service
Bachelor's degree, Criminal Justice/Law Enforcement Administration -
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10, English