Experience

GetResponse

• Poland
• Software Development
• 300 - 400 Employee

• CMO | Director of Marketing

  • Aug 2019 - 4 years 5 months

  - Full focus on how to make this global, mature SaaS company grow rapidly this year (despite all challenges!) - Leading cross-functional, 100% remote marketing team of 40+ great marketers, analysts and creators. - Seeking new growth channels, demand gen ABM campaigns, optimizing funnel on all stages, running CRO actions and introducing new marketing programs - Coordinated GetResponse brand & design uplift (check out getresponse.com !) - Introducing new tools, optimizing and… Show more - Full focus on how to make this global, mature SaaS company grow rapidly this year (despite all challenges!) - Leading cross-functional, 100% remote marketing team of 40+ great marketers, analysts and creators. - Seeking new growth channels, demand gen ABM campaigns, optimizing funnel on all stages, running CRO actions and introducing new marketing programs - Coordinated GetResponse brand & design uplift (check out getresponse.com !) - Introducing new tools, optimizing and automating processes to unlock scalable and measurable (through attribution models) growth - Key focus on product marketing, demand generation, CRO and lifecycle marketing - $10M+ budget management, working with controlling and finance team on P&L KPIS: PLG: MRR, Signups, Upgrade Ratio, ARPA, Churn Rate SLG: SQLs

• Head of Marketing EMEA

  • Feb 2019 - Jul 2019

  Gdańsk, woj. pomorskie, Polska - Coordinated product launches in EMEA - Executes lead gen and sales campaigns to drive incremental sales and website traffic - Public speaker and lecturer in EMEA region - Strategic co-marketing and integrations' partnerships: PayU, Zendesk, Revolut - P&L management for EMEA KPIs: EMEA MRR, Website conversion rates, Upgrade Ratio, Churn Rate

• Mobile App Marketing Lead

  • Oct 2018 - Apr 2019

  Gdańsk, woj. pomorskie, Polska Product Launch, Marketing, Growth & Analytics - Builds go-to-market strategy for SaaS apps. - As the business owner of the product, works with cross-functional teams to get things done (IT developers, tester, designers, copy-writers, CS) - Owns the strategy, features roadmap, and execution of key growth and user retention initiatives. - Conducts analysis, runs in-app experiments, quantitative and qualitative studies to prioritize features delivery, which will drive incremental… Show more Product Launch, Marketing, Growth & Analytics - Builds go-to-market strategy for SaaS apps. - As the business owner of the product, works with cross-functional teams to get things done (IT developers, tester, designers, copy-writers, CS) - Owns the strategy, features roadmap, and execution of key growth and user retention initiatives. - Conducts analysis, runs in-app experiments, quantitative and qualitative studies to prioritize features delivery, which will drive incremental growth (Tools: BigQuery, Firebase, Datastudio, Chartmogul). - Lauched a new Mobile App on App Store and Google Play Store reaching 10k+ MAU in the first month. - Builds, optimizes and manages ASO strategy, user acqusition campaigns and in-app tactics aiming to increase users free to pro conversion and retention.



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Senior Marketing Manager - Uber Eats CEE

  • Jul 2018 - Oct 2018

  Warsaw, Masovian District, Poland - Coordinated CEE product launches from the strategy, pricing and marketing perspective. - Marketing Science: Run quantitative and qualitative studies on users behavior, campaigns performance, growth attribution, trends predictions. - Owned P&Ls and countries' marketing budget. Worked with FP&A team to create predictions and set up monthly and yearly growth targets. - Team leading & coaching - managed directly the Marketing Team in Poland. Coached new Uber Eats Team members for the… Show more - Coordinated CEE product launches from the strategy, pricing and marketing perspective. - Marketing Science: Run quantitative and qualitative studies on users behavior, campaigns performance, growth attribution, trends predictions. - Owned P&Ls and countries' marketing budget. Worked with FP&A team to create predictions and set up monthly and yearly growth targets. - Team leading & coaching - managed directly the Marketing Team in Poland. Coached new Uber Eats Team members for the CEE and EMEA region.

• Head of Marketing - Uber Eats Poland

  • Jan 2017 - Jul 2018

  Warsaw, Masovian District, Poland • Launched and scaled Uber Eats app in Poland. • Responsible for data-driven marketing management and automation with a great focus on incremental growth, retention and conversion rate optimization. • Owned P&L and budgets' allocation. Worked with the FP&A and Strategy team on setting up yearly targets for Poland. • Team building & leading - built and managed directly the Marketing Team in Poland. Set up a structure for CEE marketing teams. • Recruited and coached Marketing managers… Show more • Launched and scaled Uber Eats app in Poland. • Responsible for data-driven marketing management and automation with a great focus on incremental growth, retention and conversion rate optimization. • Owned P&L and budgets' allocation. Worked with the FP&A and Strategy team on setting up yearly targets for Poland. • Team building & leading - built and managed directly the Marketing Team in Poland. Set up a structure for CEE marketing teams. • Recruited and coached Marketing managers in EMEA region. • Conducted experiments and customer research to determine the product’s pricing, positioning strategy and the most efficient growth sources for the three-sided marketplace. • Panelist for 20+ recruitment processes for EMEA operational & marketing managerial roles.



Inteliclinic

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2015 - Jan 2017

  Warszawa, woj. mazowieckie, Polska Inteliclinic is a startup specializing in IoT technologies for consumer electronics and medicine. • Team Lead for marketing & digital products team. Managed team of web and mobile developers, operations specialists, UX/UI designers, and marketers using SCRUM methodology. • Planned and executed go-to-market strategies and product marketing campaigns with given budgets constraints. • Led CRO, SEO and ASO initiatives throughout Website and the Mobile-app. Analyzed web traffic and… Show more Inteliclinic is a startup specializing in IoT technologies for consumer electronics and medicine. • Team Lead for marketing & digital products team. Managed team of web and mobile developers, operations specialists, UX/UI designers, and marketers using SCRUM methodology. • Planned and executed go-to-market strategies and product marketing campaigns with given budgets constraints. • Led CRO, SEO and ASO initiatives throughout Website and the Mobile-app. Analyzed web traffic and conversion funnel, improved check-out experience, run experiments and AB tests which enabled 125% rise in conversion rate on a yearly basis. • Launched and optimized marketing automation campaigns. • Conducted customer segmentation, gathered users’ feedback and in-app behavior. • Conducted predictive analysis and simulations by extracting information from data and using it to predict market trends and behavior patterns.

• Digital Product Manager

  • Jan 2015 - Jan 2017

  Warsaw, Masovian District, Poland Product Owner for Web and Mobile B2C Products • Defined and planned the digital products roadmap, which aimed to drive incremental growth. Prioritized stories and aligned work for the developers for upcoming sprints. • Launched and developed an e-commerce platform. Coordinated payment's integration (Paypal, Braintree, Stripe), Fraud management and payer verification, ERP systems' integration with delivery services. • Launched MVP for the Web and the Mobile app in the SaaS Freemium… Show more Product Owner for Web and Mobile B2C Products • Defined and planned the digital products roadmap, which aimed to drive incremental growth. Prioritized stories and aligned work for the developers for upcoming sprints. • Launched and developed an e-commerce platform. Coordinated payment's integration (Paypal, Braintree, Stripe), Fraud management and payer verification, ERP systems' integration with delivery services. • Launched MVP for the Web and the Mobile app in the SaaS Freemium model for sleep analytics and recommendations. • Discovered testing opportunities with new and existing mobile and web app's features. • Developed Mobile App Monetization (Freemium) strategy. Created Personas, use-cases, translated product vision into detailed business requirements and acceptance criteria. • Launched order management portal, CMS and ERP dedicated system in Django framework.

• Growth Manager

  • Apr 2014 - Jan 2015

  Warszawa, woj. mazowieckie, Polska Joined the startup at the very early stage, as the 5th person in the Team in order to explore and leverage growth opportunities for an IoT product. • Launched e-commerce website and pre-order campaign in August 2018 and reached preorder sales growth 18% in 2014 and 110% in 2015. • Planned, executed and analyzed online marketing TOF and remarketing campaigns to drive growth and users' engagement. • Run SEO and conversion rate optimization initiatives and reached 20% uplift in… Show more Joined the startup at the very early stage, as the 5th person in the Team in order to explore and leverage growth opportunities for an IoT product. • Launched e-commerce website and pre-order campaign in August 2018 and reached preorder sales growth 18% in 2014 and 110% in 2015. • Planned, executed and analyzed online marketing TOF and remarketing campaigns to drive growth and users' engagement. • Run SEO and conversion rate optimization initiatives and reached 20% uplift in website view to purchase conversion rate within 3 months. • Coordinated products' tests with partners from the airline industry to gain quantitative and qualitative feedback on the product and the Neuroon mobile app. • Provided market, customer & competitors analysis. • Built marketing automation flow (e-mail and in app) to increase retention and e-commerce conversion rates.



Inspiring Solutions

• Poland
• IT Services and IT Consulting
• 1 - 100 Employee

• Project Manager

  • May 2013 - Apr 2014

  Warszawa, woj. mazowieckie, Polska • Created the complete program of the conference, which at this time was the biggest IT-focused student conference in Poland (700+ selected participants from 15 top universities). • Managed team of 40 members and 7 distinct project teams. • Worked with a software house to introduce a mobile app for the participants' of the conference. • Worked with partners from the IT industry, which sponsored the events. • Managed the budget of about 150.000 PLN allocated for operational and… Show more • Created the complete program of the conference, which at this time was the biggest IT-focused student conference in Poland (700+ selected participants from 15 top universities). • Managed team of 40 members and 7 distinct project teams. • Worked with a software house to introduce a mobile app for the participants' of the conference. • Worked with partners from the IT industry, which sponsored the events. • Managed the budget of about 150.000 PLN allocated for operational and marketing purposes.

• Marketing Coordinator

  • May 2012 - Apr 2013

  Warszawa, woj. mazowieckie, Polska



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Junior Business Analyst - Business & System Integration

  • 2013 - 2013

  Warszawa, woj. mazowieckie, Polska Responsible for reporting automation project (using Excel VBA)



Citi

• United States
• Financial Services
• 700 & Above Employee

• Internship - Payment Technology

  • Jul 2012 - Sep 2012

  Warszawa, woj. mazowieckie, Polska Worked on a project aiming to automate payment system failures reporting and communication between different global teams.