Aleksandra J.
SEO Specialist and Content Creator at Vinci Digital Marketing- Claim this Profile
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Bio
Experience
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Vinci Digital Marketing
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United States
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Marketing Services
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1 - 100 Employee
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SEO Specialist and Content Creator
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Jul 2023 - Present
-Content creation according to SEO best practices -Conducting keyword research to enhance content relevance and visibility -On-page optimization (titles, meta descriptions, header tags, and internal and external links, image alt text, size and file name) -Old content optimization -Collaborating with the SEO team to develop content strategies -Monitoring and reporting content performance using SEO tools and platforms -Competitor analysis to identify content gaps and opportunities -Ensuring that URLs are concise, descriptive, and contain relevant keywords -Performing regular content audits to check for any errors, misspellings or broken links. -Optimizing Google My Business profiles and posting articles on a weekly basis. -Using Online PR software to identify high-ranking websites, directories or blogs and submit content for publication. -Loading articles, tagging categories, finding images to WP sites. Show less
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Quote.com
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United States
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Technology, Information and Internet
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1 - 100 Employee
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SEO Research Associate Editor
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Mar 2020 - Present
-Link building and fact-checking -Researching reputable sources -Conducting keyword analysis -Fixing broken links and images -Writing anchor text for links and image ALT text -Writing and optimizing meta descriptions and subheads -Optimizing titles and headings -Link building and fact-checking -Researching reputable sources -Conducting keyword analysis -Fixing broken links and images -Writing anchor text for links and image ALT text -Writing and optimizing meta descriptions and subheads -Optimizing titles and headings
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Clockify
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United States
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IT System Custom Software Development
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1 - 100 Employee
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Productivity Author and Researcher
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Nov 2022 - Jun 2023
Clockify is the leading time tracking and timesheet software with over 3.5 million users worldwide. We are a go-to solution for billable hours, productivity analysis, and reporting for everyone, from Fortune 500 businesses to independent consultants and freelancers. Responsibilities: -Researching and writing content on topics such as: time management, productivity, business regulations, team collaboration, project management, task management, employee management, team management, remote work -Updating and improving existing content -Writing a social media summary about each blog post -Browsing for subject matter experts on HARO and QWOTED to quote in my stories -Adjusting the content to match search intent and follow good SEO practices -Preparing content for different mediums (blog posts, guides, and videos) -Working closely with editors, designers, other writers, and video editors Show less
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CAKE.com
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India
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Retail
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Productivity Author and Researcher (Clockify)
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Nov 2022 - Jun 2023
CAKE is a unicorn, product-based software company, with offices in California and Europe. The company was founded in 2009 and is dedicated to creating solutions designed to help organizations excel at productivity and collaboration. We are focused on creating products that are used by millions around the world. Some of our products include Clockify (time tracking app), Pumble (team chat app), and Plaky (project management app). CAKE is a unicorn, product-based software company, with offices in California and Europe. The company was founded in 2009 and is dedicated to creating solutions designed to help organizations excel at productivity and collaboration. We are focused on creating products that are used by millions around the world. Some of our products include Clockify (time tracking app), Pumble (team chat app), and Plaky (project management app).
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Upwork
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United States
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IT Services and IT Consulting
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300 - 400 Employee
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Freelance Copywriter/Editor
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Feb 2020 - Nov 2022
-Meeting with clients to understand their goals and target audience -Writing clear copy for various mediums -Interpreting copywriting briefs to understand project requirements -Using SEO principles to optimize copy -Sourcing relevant images and links -Working with clients to edit and modify content to meet their requirements -Meeting with clients to understand their goals and target audience -Writing clear copy for various mediums -Interpreting copywriting briefs to understand project requirements -Using SEO principles to optimize copy -Sourcing relevant images and links -Working with clients to edit and modify content to meet their requirements
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NicheStack
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Czechia
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Technology, Information and Internet
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1 - 100 Employee
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Web Content Writer/Editor
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Feb 2021 - May 2022
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Beach Villas by Agni
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2018 - Nov 2019
-Creating a marketing plan with goals and benchmarks to meet - Planning digital marketing campaigns (SEO/SEM, email, social media, content) - Managing social media platforms and creating a social posting calendar - Building and maintaining a social media presence - Writing, editing and proofreading online content - Optimizing website and social media for SEO and readability - Tracking and measuring SEO and Google Analytics to provide monthly reports - Managing contests and giveaways - Developing and monitoring campaign budget - Measuring and reporting performance of all marketing campaigns - Evaluating important metrics that affect the website traffic - Partnering with influencer specialists to improve marketing results - Identifying the latest trends and insights - Managing, leading, training and motivating Marketing interns Show less
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Bold Development
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United States
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Real Estate
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Talent Acquisition Specialist
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Oct 2018 - Nov 2019
-Creating job descriptions and advertising open positions - Managing the hiring and recruiting process (reviewing resumes, conducting interviews, drafting emails) - Managing a team of over 15 employees - Administering employees salary and benefits - Ensuring that the company is legally compliant in all its employment activities - Tracking employees performance - Addressing employees personal issues and dealing with their emotional problems - Participating in disciplinary and termination meetings Show less
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Populizr
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North Macedonia
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Advertising Services
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1 - 100 Employee
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Content Manager
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Sep 2016 - Nov 2018
- Writing, editing, and proofreading website content - Creating a cross-platform content strategy - Building a following on social media - Managing content across all social media platforms - Collaborating with the marketing and design team to plan and develop website content, style, and layout - Optimizing content according to SEO principles - Editing other writers’ content - Writing, editing, and proofreading website content - Creating a cross-platform content strategy - Building a following on social media - Managing content across all social media platforms - Collaborating with the marketing and design team to plan and develop website content, style, and layout - Optimizing content according to SEO principles - Editing other writers’ content
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Global House
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Germany
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Real Estate
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1 - 100 Employee
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English Second Language Teacher
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Feb 2015 - Mar 2016
-Planning, preparing and teaching lessons - Designing English teaching programs - Adjusting instructions to meet all students’ learning styles - Selecting appropriate materials, resources, books - Assessing, tracking and providing timely feedback on achievement - Completing administrative tasks - Supervising students’ attendance and behavior -Planning, preparing and teaching lessons - Designing English teaching programs - Adjusting instructions to meet all students’ learning styles - Selecting appropriate materials, resources, books - Assessing, tracking and providing timely feedback on achievement - Completing administrative tasks - Supervising students’ attendance and behavior
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Education
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Faculty of Economics, University "Ss. Cyril and Methodius"
Master of Science - MS, Marketing/Marketing Management -
Faculty of Philology
Bachelor's degree, English Language and Literature