Experience

inDrive

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• User Experience Researcher

  • Apr 2022 - Present

  RESEARCH TASKS - conducting research in countries before launching new products on the market (analysis of the market, market needs, analysis of potential consumers, analysis of competitors), - conducting research after the launch of the product in new markets. (patterns of user behavior, consumption situations, drivers and barriers to use, competitor analysis, consumer segmentation) Focus countries: Kazakhstan, Latin America (Brazil, Mexico, Colombia), Indonesia and Asian countries, Australia, USA. - test prototypes (figma), sites, landings (UX research), - proof of concept. OPERATIONAL TASKS - building processes for working with teams, - establishing processes for accepting and executing tasks, monitoring the implementation process, - maintaining research backlog, planning and distribution (Jira), - creation of a unified research base and its maintenance (Confluence), - creation of a database of counterparties in all countries (recruitment, research), - optimization of the cost of research, - management of the research budget, - Expansion of the research team with researchers from Latin America (hiring process). Show less



Samokat

• Russian Federation
• IT Services and IT Consulting
• 500 - 600 Employee

• UX CX Researcher

  • Feb 2021 - Apr 2022

  - conducting UX tests of the Samokat app/ website / landing pages, - conducting in-depth interviews, - conducting focus groups/triads, - conducting surveys at the request of teams, - organization of global quantitative research, - Conducting competitor and market research - brand health research (Brand Health Tracking), - study on panel data, - conducting research to evaluate creatives (AV testing, perception of new design, etc.), - presentation of research results to the team, - maintaining research backlog, planning and distribution, - maintaining contracts with research agencies, recruiting agencies, - managing the research budget. Show less



Gazprom Neft

• Russian Federation
• Oil and Gas
• 700 & Above Employee

• Senior Consumer Marketing Researcher

  • Aug 2019 - Jan 2021

  - Conducted qualitative and quantitative research (website/ app/ landing pages) - Conducted monthly market monitoring (analysis of competitor's price policies, terms of commercial service, digital and fuel products, advertising campaigns, current news) - Put forward hypotheses of launching new products or changing current ones, conducted research, create prototypes and gave results to the business - Conducted qualitative and quantitative research (website/ app/ landing pages) - Conducted monthly market monitoring (analysis of competitor's price policies, terms of commercial service, digital and fuel products, advertising campaigns, current news) - Put forward hypotheses of launching new products or changing current ones, conducted research, create prototypes and gave results to the business



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Researcher at Category Management Department

  • Apr 2018 - Aug 2019

  - Conducted global marketing research with counterparty companies (GFK, IPSOS, KANTAR, NILSON)- Participated in negotiation campaigns, tendering, monitoring of research- Presented results of research inside the company and to external clients- Conducted webinars with results of research

• Sales coordinator

  • Jul 2017 - Apr 2018