Aleksandra B.

Head of Publishing and Key Accounts at TwinRed
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Contact Information
Location
ES
Languages
  • Polish Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Full professional proficiency
  • Italian Elementary proficiency

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Inés Serena

Aleksandra ha trabajado en el grupo Leadtech como Account Manager durante un año y medio . Después de este tiempo con ella en nuestro equipo, podemos confirmar sus cualidades profesionales. Formando parte del departamento Comercial ha conseguido un desarrollo muy satisfactorio y ha sido una profesional valiosa para la vertical de negocio. Sus principales cualidades son su adaptación para trabajar en equipo, sus habilidades comercial y su capacidad analítica. Estoy segura de que Aleksandra cumplirá ampliamente y con profesionalidad con las tareas que le le sean encomendadas, por lo que es un placer para mi poder recomendarla.

Patrycja Radwanska

It is a privilege working with Aleksandra in Beverlyhills-Editions. She is methodical, organized and creative. Her ability to react and work under time preassure are really high. She can handle with calm stressful situations. I will recommend Aleksandra for any company and for any high level role.

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Credentials

  • Inbound Certificate
    HubSpot
    Dec, 2018
    - Sep, 2024
  • Email Marketing Certified
    HubSpot
    Sep, 2018
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Jul, 2017
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Jul, 2017
    - Sep, 2024
  • Certificate Video Advertising
    Google
    Jul, 2017
    - Sep, 2024
  • Display Advertising
    Google
    Jul, 2017
    - Sep, 2024
  • Certificate LCCI English for Business
    -
  • Specialist in Marketing Online and SEO
    -

Experience

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Publishing and Key Accounts
      • Jan 2023 - Present

    • Head Of Publishing
      • Dec 2021 - Present

    • Senior Publisher Account Manager
      • Jan 2020 - Nov 2021

    • Switzerland
    • Think Tanks
    • 1 - 100 Employee
    • Sales Manager
      • Oct 2018 - Aug 2019
    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • International Sales Manager
      • Feb 2016 - Jan 2017

      Management of 200 international key accounts portfolios such as Zalando,Amazon, Babel, Qatar Airways, LOT advertisers/web publishers. Focusing on the growth of existing accounts B2C and B2B clients and the acquiring of new business (UK, PL, FR, BE, ES, IT). Troubleshooting and all round monitoring of account performance. Actively pursue new business through cold calling, researching leads and visiting trade shows. Strengthen and maintain current business through constant communication, dependable product delivery, and trustworthy relations. Creation and implementation of online campaigns (CPC/ CPM/ CPI/ CPA/ Facebookads/ POP/ Social Media) for clients in an international market. Screens potential business deals by analyzing market strategies, deal requirements, potential and financials evaluating options. Negotiating new and existing campaigns (email and display CPC/CPM/CPI/CPA/Facebookads/POP). Creating mailing kits (HTML) + tracking. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Business Developer
      • Oct 2015 - Feb 2016

      - Creation and implementation of online campaigns (B2C and B2B) for clients in an international market (FR, UK, BE ES, IT, PL). - Management of key accounts portfolios advertisers / web publishers - Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments. - Locates or proposes potential business of email or display campaigns, deals by contacting potential partners; discovering and exploring opportunities. - Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. - Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. - Negotiating and re-negotiating new and existing campaigns by phone, email, and in person( CPC, CPL, CPM). - Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations. - Protects organization's value by keeping information confidential. - Working with direct clients and affiliates network. - Creating mailing kits (HTML) + tracking - Recruitment of premium data bases and new publishers - Benchmarking on E-commerce strategies Show less

    • Trafficker/Account Management
      • May 2014 - Sep 2015

      - Managment and coordination of internal operations and meetings with the IT department - Benefit calculation/support for advertisers. Creation of status reports. - Send and request daily reports to/from advertisers - Perform research and market analysis - Account Managment - PPI rates negotiation - Manage and solve conflicts with advertisers - Work closely with IT to set up new advertisers in the system - Capture and management of accurate and complete information in Salesforce (CRM) - Communicate daily with publishing department regarding traffic matching - Day to day maintenance of advertiser accounts - Assist advertising sales staff with presales leads - Resolve pending invoice issues - Translation management - Creation and preparation agreements and Ios - Statistics review and analysis - Participation in Industry Events and Tradeshows - Monitoring campaigns to maximize ROI Show less

    • France
    • Software Development
    • Account/Affiliate Manager
      • Sep 2013 - May 2014

      Planning and managing of e-mail marketing campaigns on several Polish databases. - Daily selection, planning and testing of emailing campaigns for our affiliate partners on various databases. - Daily analysis of campaign results, making use of historical data to monitor their success or failure (and proposing improvements when necessary). - Ensure the correct and timely delivery of campaign materials (HTML templates and tracking links) to the technical team, and verifying the correct visualization of the final template. - Negotiate prices and business models (CPM, CPL, CPC) with new partners and identify opportunities to re-negotiate with existing ones. - Build and maintain good relationships with new and existing business partners. - Monthly reporting of revenues to company managers and providing all necessary financial information to the corresponding department. - Monthly reporting of revenues to company managers and providing all necessary financial information (billing of monthly revenues of all partners) to the financial department. Show less

    • France
    • Software Development
    • Traffic Manager
      • Jun 2013 - Sep 2013

      - Ensuring the correct and timely delivery of campaign materials ( HTML templates and tracking links) - Validation of emailing campaigns before scheduling the advertiser thought the data bases - Monitoring the statistics campaigns and daily reporting of the results - Ensuring the correct and timely delivery of campaign materials ( HTML templates and tracking links) - Validation of emailing campaigns before scheduling the advertiser thought the data bases - Monitoring the statistics campaigns and daily reporting of the results

    • Poland
    • Telecommunications
    • 400 - 500 Employee
    • Senior Specialist
      • Jan 2007 - May 2013

      - supervision of Customer Service stuff and coordination with law & marketing departments. - Key responsibilities included performance report generation, analysis and employee training. - Additional responsibilities included customer query processing, and design of the activation process related to MVNO (Mobile Virtual Network Operator), and Internet services. - Highly skilled with CRM - Writing system procedures that complied with existing laws - supervision of Customer Service stuff and coordination with law & marketing departments. - Key responsibilities included performance report generation, analysis and employee training. - Additional responsibilities included customer query processing, and design of the activation process related to MVNO (Mobile Virtual Network Operator), and Internet services. - Highly skilled with CRM - Writing system procedures that complied with existing laws

    • Consultant
      • Dec 2006 - Jan 2007

      - Inbound & Outbound customer care via telephone – provided problem resolution and support to customers of Era (T-Mobile) based in Poland; - Inbound & Outbound customer care via telephone – provided problem resolution and support to customers of Era (T-Mobile) based in Poland;

    • Consultant
      • Jun 2006 - Oct 2006

      - Responsible for collaboration with foreign partners, handling Invoices and documentation, administrative work; - Responsible for collaboration with foreign partners, handling Invoices and documentation, administrative work;

    • Junior Consultant
      • Jul 2005 - Aug 2005

      - Office administration and Accounting; - Office administration and Accounting;

Education

  • Law & Safety School
    Máster experto en derecho inmobiliario+Máster experto en administración de fincas-doble titulacion
    2018 - 2019
  • University of Warsaw
    Post Graduate Degree, Faculty of Law and Administration
    2009 - 2011
  • University of Warsaw
    Bachelor's Degree, Department: Faculty of Law and Administration
    2006 - 2009
  • Higher Secondary Tadeusz Kosciuszko in Kalisz
    2003 - 2006

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