Experience

Innosouls Digital Marketing Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Social Media Account Manager

  • Feb 2015 - Present

  I am responsible for driving client strategy and managing multiple Social Media accounts and campaigns across multiple channels including Facebook, Twitter, Google+, Pinterest and LinkedIn. Setting up and optimizing social media pages for SMB and Enterprise businesses Set-up, manage and optimize pay-per-click social advertising campaigns: Daily management of social posting Daily reputation management of pages A/B split testing ads and landing pages Building relationships with journalists and the media in a range of sectors Brainstorming creative PR campaigns Being up-to-date on the latest news stories to identify client opportunities Writing press releases, feature articles etc Build reporting dashboards to simplify complex data in Excel (using macros, APIs, and add-ins). Show less



Universal Pictures

• Entertainment Providers
• 700 & Above Employee

• Digital Marketing Executive

  • Apr 2012 - Aug 2014

  I was responsible managing the daily production of social media across all of Universal Pictures accounts and will work closely with the digital team and the Digital Lead initiatives and strategies. •Work closely with universal staff and on-air talent to maintain and grow social media presence and engagement across Facebook, Twitter, Instagram, Google+, Pinterest, Tumblr and emerging social media platforms. •Identify and creatively implement social media opportunities for news content •Manage existing strategies and develop new ones to drive tune-in to on-air newscasts •Act as an evangelist and a social media resource for newsroom staff •Mine social media channels for news sources •Identify local trends and viral content •Coordinate with news and release producers to cross-promote content on social •Train newsroom staff on social media •Contribute social media related and trending content to website (i.e. Storify, slideshows, multimedia) Show less