Marketing Specialist

• Apr 2023 - Present

Marketing Manager & Strategist

• Oct 2022 - Present

Lugia is a new brand on the polish marketplace, which specialize in boat detailing. Products are now available only in Poland but soon they’ll be introduced to the Croatian marketplace. Right now my main challenges are to grow brand awareness, create space for specific community and engage them with content both through organic and paid creations. My duties are: Managing, creating and coordinating content for Facebook, Instagram, TikTok, Pinterest and Blog Providing support for B2B sales such as content creation, research and outreach marketing Coordinating content creators if needed (copywriters, photographers, videographers etc.) Analyse web traffic and relevant social platform metrics, optimizing them and learn from them to deliever the best possible outcome Coming up with, creating, analyse, optimizing and reporting paid campaigns on Meta Stay up-to-date with current technologies and trends in social media, design tools and applications. Show less

Chief Executive Officer

• Sep 2021 - Present

I run my company focused on Social Media Marketing Services in Poland and Croatia. My every day duties are mainly focued on social media managment & communication with clients but also I’m responsible for business development, sales or team management. As a company, I already have 3 employees and 5 B2B clients in these few first months on my own. Most processes are automized so I have plenty of time for personal growth and helping new companies and/or marketing teams. My duties are: Managing, creating and coordinating social media content Full time work as a social media manager and graphic designer Coordinating contractors (graphic designers, photographers, videographers) Analyse web traffic and relevant social platform metrics Stay up-to-date with current technologies and trends in social media, design tools and applications. Show less

Brand Manager

• Apr 2022 - Sep 2022

Helfio is a polish startup that through the app helps people not only create new, healthy habits but also prevents future disease such as heart failures, stokes, diabetics etc. My role there was to establish structures, introduce new protocols and introduce Helfio to the world. I was not only responsible for creating global strategy for the whole product but also for executing most of the things. I was mainly focused on social media, outreach marketing and product development. The trick here was to use knowledge from well-known doctors and prepare communication strategy that says directly - being healthy is cool and our app, thanks to our doctors, can help you achieve long and happy life. But we are different because Helfio in not another lifestyle trend. It’s certified medical product based on medical knowledge and first-hand doctor experience. My duties were: Creating and introducing global brand strategy; Developing research plans to uncover customer insights, steer and validate the product roadmap, and stay on top of the competitive landscape Improving onboarding process and successfully recruiting 3 new teammates from different expertise areas Coordinating and partially designing new landing page and app features Working with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including digital and video assets Constant collaboration with medonet.pl where I delivered articles, graphic designs and plan entrance strategy for our app as new medonet partner Present ideas and final deliverables to internal and external teams responsible for product development, and communicate with senior leaders about marketing programs, strategies, campaigns and budgets Managing content creation and social media, establish budget guidelines, document business processes, and provide B2B sales support Show less

COO in Hejo

• Aug 2019 - Apr 2022

I was co-founder of Hejo Agency, which was social media, web & design agency. I have been responsible for team of social media specialists, graphic designers, photographers, videographers & relations with almost 25 clients at once. Most of my time I’ve spent on coordinating team work, developing their skills and taking care of sales and new clients, but I’ve always attended and supervise creative process. But beside my SM department I also have expereince as a PM in Web Dev projects and HR recruiter. My duties were: Manage and coordinate team of social media&content creator specialists Running Facebook Ads Creating social media strategies Reporting and summarizing results of the team and their work Coordinating web dev projects Improving quality of services and team’s skills. Show less

Junior Social Media Speciaist

• May 2020 - May 2020

In LightBulb Creative I was working as a Content Creator and Social Media Specialist. My main client was cosmetic brand selling on german market so obviously content was provided in German My main tasks were focused on creating content for Instagram&Facebook, monthly reporting and strategy. I had small impact on polish-based customers also. I’ve been creating creative briefs for photo/video session, and been responsible for executive every of those. My duties were: Preparing content calendar, translations and content creation (German Marketplace) Coordinating photo and video/content days for all clients Main responsibility: taking care of good preformance and growth on Instagram Creating content including photos, graphics and videos Show less