Aleksandr Yanchenko

R&D Specialist at Auditorius
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Contact Information
us****@****om
(386) 825-5501
Location
UA
Languages
  • English Elementary proficiency
  • Украинский Limited working proficiency
  • Russian Native or bilingual proficiency

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Credentials

  • Advertising with Google AdWords Search Network
    Google, Social Marketing Tools
    Jun, 2016
    - Nov, 2024
  • Yandex Direct
    Yandex
    Apr, 2016
    - Nov, 2024
  • Video advertising YouTube (TrueView)
    YouTube
    Mar, 2016
    - Nov, 2024
  • Google Analytics
    Google Website Analytics Strategies
    Dec, 2015
    - Nov, 2024
  • Google AdWords Fundamentals
    Google Account Managers
    Jul, 2015
    - Nov, 2024
  • Doubleclick Bid Manager by Google (DBM)
    Google
    Jun, 2015
    - Nov, 2024
  • SMM "Modern strategies for progress in SMM Internet - shop "by Damir Khalilov
    SMM Technologies
    Mar, 2015
    - Nov, 2024
  • Google Mobile Advertising
    Google Account Managers
    Feb, 2015
    - Nov, 2024
  • Adinch Mobile traffic
    Adinch
    Jan, 2015
    - Nov, 2024
  • Teaser ads - Direct Advert, teaser
    DirectAdvert
    Apr, 2014
    - Nov, 2024
  • The orator club Moscow
    The Pittsburgh Oratory & Ryan Catholic Newman Center
    Mar, 2014
    - Nov, 2024
  • Hubrus DSP
    HubRus DSP
    Feb, 2013
    - Nov, 2024
  • Programming Java SE8
    Java Programming Forums
    Jun, 2012
    - Nov, 2024

Experience

  • Auditorius
    • Russian Federation
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • R&D Specialist
      • Jun 2014 - Present

      Supervising the activities of employees, development of mechanisms for cooperation units, distribution of tasks between the employees of the department, the timing of activities and monitoring of its compliance. Managing large Internet projects: in Google AdWords, Yandex Direct, Banner network advertisement Videos (TrueView), DBM (DoubleClick Bid Manager), Search (Dynamic) Remarketing, Google Merchant Center, Yandex Market, different DSP System Works (RTB), mobile traffic, SMM, teaser networks and DR Excellent understanding of working in DSP systems (Getintent, Exebid (Facetz.DCA), Intency, Hubrus), the use of internal prediktov to optimize the quality of traffic that interact with the SSP, advertising networks (Ad Networks), ad exchanges (Ad Exchanges) and communicate the benefit of the advertiser. Analysis and evaluation of the effectiveness of tasks (conversion (lead generation) KPI, ROI, CPA, CTB, CTI, VTR audience participation, etc). Experience promotion in social networks (Vkontakte, Facebook, Twitter). Certificate SMM by Damir Khalilov "GreenPR". Much time is devoted teaser networks, the addition of ads and work on optimization of the Republic of Kazakhstan. systems: Kadam, DirectAdvert, Redclick. Statistics Analysis Systems: Metrics, Analytics,, Salltouch, Antigate, Salltracking, Sophus, Omniture, Graphite (iponweb), Sleaver (facetz), writing analytical reports. Experience with systems tools: Spywords, Garpun, Bingads, Smi2, Key Collector, etc. The search for new effective sources of traffic and work on improving ROI and achievement of set KPI.

  • Together Networks
    • Malta
    • Technology, Information and Internet
    • 300 - 400 Employee
    • R&D Affiliate Marketing
      • Aug 2016 - Jul 2021

      Business developer B2B Marketing: Strategies + Guide distribution and planning of company budgets $500000k and more B2B Marketing Lead Generation Affiliates increase in the spend and profits to the company online marketing of the company (forums, platforms, review websites, competitions) receiving awards for the development of the company representing the company at conferences Software: Сonfluence jira, Indigo Browser, Jarvee Senior Affiliate manager Search and implementation of non‐standard traffic sources scaling and optimization of work to achieve max profit generation of new bundles dating vertical tech integrations (s2s, postback URL, macro parameters)

  • ProfitSocial
    • Ukraine
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Business Development Specialist
      • 2018 - Feb 2020

      Responsible for a constantly growing pool of affiliates or advertisers from around the globe. Intensive analysis of ROI on marketing campaigns; an understanding of trends in the market; recognition of partner needs (and proactively assisting them) Responsible for a constantly growing pool of affiliates or advertisers from around the globe. Intensive analysis of ROI on marketing campaigns; an understanding of trends in the market; recognition of partner needs (and proactively assisting them)

  • WinMedia
    • France
    • Software Development
    • 1 - 100 Employee
    • PPC Specialist
      • Jan 2014 - Jun 2014

      I have experience in creating and managing online projects: in contextual advertising (Adwords Google, Yandex direct), Banner Network (GDN), Video Advertising (TrueView video), search and Remarketing Remarketing. Analysis and evaluation of site traffic (KPI conversions, CPA), experience in the promotion of social networks (Vkontakte, Facebook, Twitter), I have experience in creating and managing online projects: in contextual advertising (Adwords Google, Yandex direct), Banner Network (GDN), Video Advertising (TrueView video), search and Remarketing Remarketing. Analysis and evaluation of site traffic (KPI conversions, CPA), experience in the promotion of social networks (Vkontakte, Facebook, Twitter),

  • AdWork Agency
    • Ukraine
    • Advertising Services
    • 1 - 100 Employee
    • Advertising Specialist
      • Jun 2012 - Jan 2014

      I have experience in creating and managing online projects: in contextual advertising (Adwords Google, Yandex direct), Banner Network (GDN), Video Advertising (TrueView video), search and Remarketing Remarketing. Analysis and evaluation of site traffic (KPI conversions, CPA), experience in the promotion of social networks (Vkontakte, Facebook, Twitter), Analysis and promotion of these areas: mobile operator, Tyre manufacturer, Real Estate, Motor, banking institutions, insurance companies, Services, Software, and others. Experience with budgets of $ 100 000.

  • CloneFish
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • SMM Specialist
      • Feb 2010 - Dec 2010

      Developers Specialist Developers Specialist

Education

  • National Technical University of Ukraine 'Kyiv Polytechnic Institute'
    Specialist, Automation and Control Systems
    2006 - 2012
  • National Technical University of Ukraine 'Kyiv Polytechnic Institute'
    Higher education, Automation and Control Systems
    2004 - 2010

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