Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director of Communications Planning

  • Jun 2022 - Present

  New York City Metropolitan Area



Havas Media Network

• United States
• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Mar 2020 - Mar 2022

  Moscow, Moscow City, Russia • Consumer insights: identifying consumers, consumer needs, barriers, insights • Conduct research (in collaboration with agency analytics or open source data) and transform findings into actionable business insights: culturally relevant strategy and value propositions to guide brand, product. • Customer Journey Planning: Defining or improving the customer trip across numerous digital channels, as well as determining how to bring the desired journey to completion. Client… Show more • Consumer insights: identifying consumers, consumer needs, barriers, insights • Conduct research (in collaboration with agency analytics or open source data) and transform findings into actionable business insights: culturally relevant strategy and value propositions to guide brand, product. • Customer Journey Planning: Defining or improving the customer trip across numerous digital channels, as well as determining how to bring the desired journey to completion. Client List: Kia, Hyundai, Puma Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Development Expert

  • Oct 2018 - Mar 2020

  Moscow, Moscow City, Russia • Creating digital strategies and presentations for the agency clients • Processing of non-standard digital customer requests, including analytics, reporting and recommendations. • Participation in the development of new digital products (agencies' technology solutions and new products with vendors: Dashboards, Planning Tools, Analytics) • Preparation and delivery of trainings, overview presentations, and new offer/product presentations both inside the team and for… Show more • Creating digital strategies and presentations for the agency clients • Processing of non-standard digital customer requests, including analytics, reporting and recommendations. • Participation in the development of new digital products (agencies' technology solutions and new products with vendors: Dashboards, Planning Tools, Analytics) • Preparation and delivery of trainings, overview presentations, and new offer/product presentations both inside the team and for clients. • Managing all digital issues relating to allocated brands. Client list: Mondelez, Intel, other agency clients Show less



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Digital Planner / Account

  • Sep 2017 - Oct 2018

  Moscow, Moscow City, Russia • Media planning (digital) • Supervising campaign implementation • Development measurement frameworks, evaluate the effectiveness of media channels during and post-campaign, and provide actionable insights and optimizations on a regular basis • Taking part in developing Media strategy (digital) Client List: Nestle Purina



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Communication planner

  • Mar 2017 - Aug 2017

  Moscow, Moscow City, Russia



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Planner / Account

  • Sep 2015 - Mar 2017

  Moscow, Moscow City, Russia Main focus: delivery of strong, innovative strategically & tactical solutions General work scope: -Development of tactical media plans and special projects enriched with new innovational activations, in collaboration with implementation groups, across a mix of digital (display, search, mobile, OLV, SM), ambient and traditional off-line media channels. -Day to day communication with local client, CEE client HQ and Mindshare HQ for activity approvement, reporting, proposal… Show more Main focus: delivery of strong, innovative strategically & tactical solutions General work scope: -Development of tactical media plans and special projects enriched with new innovational activations, in collaboration with implementation groups, across a mix of digital (display, search, mobile, OLV, SM), ambient and traditional off-line media channels. -Day to day communication with local client, CEE client HQ and Mindshare HQ for activity approvement, reporting, proposal pitching. -Constant presentation on all thematics covered by Mindshare for client -Campaign implementation -Supervising KPI’s delivery -Composing weekly and final reports -Research and Analytics (in collaboration with in agency teams): Market Studies, TA Research, Competitive Analysis -Supervision of all financial matters Client: Nike

• Planning / Accounting Manager

  • Sep 2014 - Sep 2015

  Moscow, Moscow City, Russia Work Scope: -Day to day communication with client, agency departments and partner agencies -Taking part in developing special projects offers, pitching. -Campaign planning -Full supervision of campaign implementation -Supervision of KPI's delivery -Post campaign reports -Taking part in developing competitive analysis, annual strategy Client: Ford



Mindshare MENA

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Mobile Digital Manager

  • Apr 2014 - Sep 2014

  Moscow, Moscow City, Russia - Taking part in strategically planning - Day-to-day work with clients and suppliers - Digital media planning - Regular meetings with clients\suppliers (on projects realization and troubleshooting) Clients list: Nike, Ford, Mazda, Lufthansa, Suzuki, Jaguar Land Rover, Volvo



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Mobile Junior Digital Manager

  • Apr 2013 - Mar 2014

  Moscow, Moscow City, Russia