Experience

Dataduck

• Cyprus
• Advertising Services
• 1 - 100 Employee

• SEM Team Lead

  • Mar 2022 - Present

  FinTech Product (CIS, MENA, LATAM, SEA)Skills: ⁃ Team leading ⁃ Business development ⁃ Project management ⁃ Advertising campaigns supervising Responsibility area: ⁃ Leading and mentoring SEM team ⁃ Development of beneficial relationships with Google Marketing Platform team, Apple Search Ads, SplitMetrics and other partners ⁃ Management of key projects in collaboration with Google team ⁃ Regular Intra-team quarterly goals achievement ⁃ Research and implementation of new analytics and advertising tools, platforms and technologies Show less

• Media Buyer

  • Feb 2019 - Mar 2022

  FinTech Product (CIS, MENA, LATAM, SEA)Skills: ⁃ Deep expertise in Google Marketing Platforms tools: Google Ads, Google Analytics, Firebase, DV360, Campaign Manager and etc; ⁃ Broad experience in alternative SEM traffic sources and platforms ⁃ Confident user of Web&App analytics and tracking tools: GA360/GA4, Firebase, AppsflyerResponsibility area: ⁃ Planning, running and optimization of Google awareness, UA and retargeting campaigns (web & app). Regular KPI reaching. ⁃ Researching insights and new ad platform features to improve campaignes performance. Testing and implementing Google Ads beta features ⁃ Traffic generation from additional SEM sources: Apple Search Ads, CocCoc, Microsoft Ads (ex. Bing Ads), Yahoo Gemini, Yandex Direct ⁃ Everyday control of performance metrics, regular reporting on campaigns results and providing recommendations for improvement ⁃ Regular new traffic sources research, testing and inclusion Show less



RealWeb Marketing Agency

• Latvia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2017 - Feb 2019

  Real Estate, Cars, E-commerce, Fintech (CIS, EU) Skills: ⁃ Digital strategy development ⁃ Advertising campaignes manaegment in Google Ads, Yandex Direct (Russian Google Ads), Facebook, Instagram, VK.com, myTarget, Criteo ⁃ Advertising campaignes analytics via Google Analytics, Yandex Metrika, CallTouch. ⁃ Building reports via Google DataStudio, Microsoft Power BI Responsibility area: ⁃ Development and implementation of digital strategies for real estate, auto, e-commerce and fin-tech clients. ⁃ Media planning, launching and management of large advertising campaigns ⁃ Result measurement, analysis and reporting on campaigns goals ⁃ Regular trend searching and gathering insights Show less