Product Manager

• Sep 2022 - Present

Product Manager

• Jul 2021 - Jul 2022

Product development of nibble.finance - the core B2C investment product in the IT smart finance holding. Key markets: Germany, Greece, Spain and Portugal. I was responsible for the whole product development process and management of team consisting of 2 frontend developers, 1 QA, 2 backend developers, 1 designer and 1 analyst. Responsibilities: - Product strategy - Priority and roadmap management - Design CJM - Launches of new products - Data analysis - UX research, market research - Customers development - Stakeholder management - People management Achievements: User acquisition: Designed and launched a new referral program for customers. It got us +12% of new registrations on 24% lower cost compared to other CPL channel leads. Moreover, customers of the referral program had a higher average investment per user. https://nibble.finance/news/we-pay-up-to-1000-euro-for-your-recommendations.html Better UX implementation: Redesigned the onboarding process for customers. The new UX boosted conversation rate to first investment by 24% Product differentiation: Designed and launched a new investment product, making us the first who offered to the market this kind of investment for a wide audience which lead to an increase of 30% in new customers. https://nibble.finance/news/nibble-legal.html Team leading: I optimised processes of agile development in our team, implemented a transparent system of sprint planning and task scoring. As a result, the team grew more focused on important features and lean releases and the company grew from a startup to a stable growing business with a transparent customer value and growth rate of 90% per month.

Product manager

• Jan 2020 - Jul 2021

Zarplata.ru is the №1 job board in east Russia with more than 3 mln monthly active users (MAU). I started work as analyst and was promoted to product manager of the b2b product team. Key focuses were monetization, redesign of personal cabinet. I worked with a big team (3 front end developers, 6 back end developers, 2 qa, 1 designers and 1 ux redactor, 2 analysts) under the wise supervision of CPO Alexandr Tokarev. (https://www.linkedin.com/in/tokarevalex/)Responsibilities:-Priority and roadmap management-Customer development-UX research, market research-Data analysis-Improve key metrics of the product-Design and improve CJMAchievements:- Designed a new distribution system for products via promo codes. It decreased operating cost 15-fold because of full automations.- Increased conversion rate to pay by 15% by redesigning UX of buying flow.- Decreased time to call to target customers. It boosted the conversion rate by 7%

Marketing Analyst

• Mar 2018 - Jan 2020

Responsibility:-Customers data analysis-Ad-hoc analysis-Development and control of key metrics of the product-Market research-Preparing of recommendations for increasing sales-Developing of recommendations for improving customer journey-Optimisation of business processes-Identifying business requirements-Sales forecastingAchievements:- Developed a system of customer segmentation for sales processes optimisation. This increased revenue by 2,8%- Developed triggers for retention email marketing. This increased revenue by 5,2% in the small business segment.

Product manager

• Apr 2017 - Feb 2018

I launched an b2c edtech product on the education platform Ava school. It was my first experience as a product manager. I had a successful soft launch and a full launch afterwards. I also managed to achieve profitability in terms of unit economics. I was responsible for: -Marketing and monetization -Hiring and managing team -Evolving product -Data analysis Key results: -Built a data informed analytics system, -Achieved ROI for ads of 36% -Had a successful launch

Research Assistant

• Jul 2014 - Apr 2017

Worked on dissertation. Taught for student’s international business and financial markets Worked on dissertation. Taught for student’s international business and financial markets

Economist

• Mar 2015 - Jan 2017