Aleksandr Seygarov ✅

Product Marketing Manager at Space307
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency
  • Spanish Elementary proficiency

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Катерина Иванова

Знаю Александра, как очень ответственного и талантливого специалиста! Готов погружаться с головой в проекты, максимально отдаваться работе и делиться своими итогами со всеми заинтересованными!

LinkedIn User

Aleksandr is a highly skilled professional digital marketer. In our collaborative projects, he always shows a responsible approach to achieving results.

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Credentials

  • Prompt Engineering for ChatGPT
    Vanderbilt University
    Aug, 2023
    - Nov, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    Jun, 2023
    - Nov, 2024
  • Digital Ad Certificate - Digital Marketing
    Aleph Group, Inc
    Mar, 2023
    - Nov, 2024
  • Introduction to Gaming Ad
    Aleph Group, Inc
    Jan, 2023
    - Nov, 2024
  • Introduction to Programmatic Ad
    Aleph Group, Inc
    Jan, 2023
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Dec, 2022
    - Nov, 2024
  • Certificate of Intermediate level (B1). English language
    Skyeng
    Jul, 2022
    - Nov, 2024
  • Certificate of professional retraining Product Marketing Manager
    Нетология
    May, 2022
    - Nov, 2024
  • HubSpot Sales Software
    HubSpot
    Jan, 2021
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot
    Dec, 2020
    - Nov, 2024
  • Expert of the year
    Specia Awards V
    Jan, 2019
    - Nov, 2024
  • Java Script
    SoloLearn
    Jan, 2019
    - Nov, 2024
  • Yandex Direct
    Yandex
    Jan, 2019
    - Nov, 2024
  • Yandex Direct (Proctoring)
    Yandex
    Jan, 2019
    - Nov, 2024
  • Yandex Metrica
    Yandex
    Jan, 2019
    - Nov, 2024
  • Yandex Direct
    Yandex
    Jan, 2018
    - Nov, 2024
  • Yandex Metrica
    Yandex
    Jan, 2018
    - Nov, 2024
  • Yandex Training Expert
    Yandex
    Jan, 2018
    - Nov, 2024
  • Google AdWords (Display)
    Google
    Jan, 2016
    - Nov, 2024
  • Google AdWords (Guru Marathon)
    Google
    Jan, 2016
    - Nov, 2024
  • Google AdWords (Merchant)
    Google
    Jan, 2016
    - Nov, 2024
  • Google AdWords (Mobile Advertising)
    Google
    Jan, 2016
    - Nov, 2024
  • Google AdWords (Search)
    Google
    Jan, 2016
    - Nov, 2024
  • Google AdWords (Video Advertising)
    Google
    Jan, 2016
    - Nov, 2024
  • Google Analytics
    Google
    Jan, 2016
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google
    Jan, 2016
    - Nov, 2024
  • Bing Ads Accredited Professional status
    Microsoft
    Jan, 2015
    - Nov, 2024
  • Certification specialist CallTouch
    Calltouch
    Jan, 2015
    - Nov, 2024
  • Certification specialist to work with service «Begun»
    Begun
    Jan, 2015
    - Nov, 2024
  • Google AdWords (Search)
    Google
    Jan, 2015
    - Nov, 2024
  • Google Analytics
    Google
    Jan, 2015
    - Nov, 2024
  • Yandex Direct
    Yandex
    Jan, 2015
    - Nov, 2024
  • Basics of Search Engine Optimization (SEO)
    NOU INTUIT
    Apr, 2014
    - Nov, 2024

Experience

  • Space307
    • Cyprus
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Product Marketing Manager
      • Jul 2020 - Present

      𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - тook an active part in the project of implementing AI technologies to improve the efficiency and quality of work in the product and marketing departments (ChatGPT, Midjourney, Stable Diffusion and etc.) - Implemented standards for the development and use of Go-to-Market strategies in the departments of product marketing managers and geo managers - a communication map of the product and customer journey map has been formed - user segmentation standards have been formed on the platform for Direct Marketing communications - direct marketing communications markup standards have been formed and automated - successful integration of HubSpot and Amplitude in the company - more than 80 hypotheses have been formulated and tested on the product 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - developed and implemented a Go-to-Market strategy for the Asian regions of the product - analysis of the funnel of interaction with clients of the trading platform - conducting research on the audience, competitors, market trends in order to further improve the Activation and Retention metrics of the product - planning, automation and optimization of cross-channel campaigns at the junction of Acquisition, Activation, Retention - planning, automation and optimization of Direct Marketing (push/email/app stories) campaigns aimed at increasing Activation and Retention matrics - planning, automation and optimization of processes of interaction of client managers with TOP clients of the trading platform - generating and prioritizing hypotheses, launching A/B tests in order to improve the customer experience and product metrics of the trading platform Show less

  • Serenity
    • Georgia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Team Leader
      • Jan 2019 - May 2020

      𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- designing a unified media planning system for agency services - organizing employee training system- arranging advanced training for agency employees- developing the agency's knowledge base and work standards 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- managing a group of heads (10 people), developing their professional and managerial skills- participating in the organization of referral services and improving their effectiveness for agency’s clients. The group included heads of analytics, contextual advertising, content marketing, SEO, design, branding, website development, sales marketing, marketing strategy, event marketing- development and control of financial and internal KPIs of departments Show less

    • Head of Advertising and Analytics
      • Jun 2016 - Jan 2019

      𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- designing a unified media planning system for agency services - organizing employee training system- arranging advanced training for agency employees- developing the agency's knowledge base and work standards 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- managing a group of heads (10 people), developing their professional and managerial skills- participating in the organization of referral services and improving their effectiveness for agency’s clients. The group included heads of analytics, contextual advertising, content marketing, SEO, design, branding, website development, sales marketing, marketing strategy, event marketing- development and control of financial and internal KPIs of departments Show less

    • Advertising and Analytics Specialist (PPC, SMM)
      • Jun 2014 - Jul 2016

      𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- developing the agency's standards for conducting advertising and web analytics projects- increasing the average duration of cooperation with clients in the agency from 3 to 10 months- successful expansion of the list of basic and additional services provided to clients in the field of advertising and web analytics𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- developing media plans for new projects- creating and optimizing advertising campaigns on CPC, CPO, ROI, ROI on Google Ads, Yandex Direct, Facebook, VK, MyTarget- installing and configuring system web Analytics Yandex Metrics and Google Analytics via Google Tag Manager- analyzing and increasing the effectiveness of advertising campaigns (both media and performance campaigns)- reporting to clients on the work done and the indicators achieved𝗧𝗼𝗼𝗹𝘀 𝘄𝗵𝗶𝗰𝗵 𝗜 𝘂𝘀𝗲𝗱 𝗶𝗻 𝗺𝘆 𝘄𝗼𝗿𝗸:Systems of analytics and call tracking:- Google Tag Manager- Google Analytics- Google Data Studio- Google Optimize- Yandex Metrika- Call TouchSystems of PPC advertising:- Google Ads (Google AdWords)- Bing Ads- Yandex Direct- AvitoPrice aggregators:- Google Merchant- Yandex Market- Torg.Mail.ruAutomators for management of PPC advertising:- CPA Optimizator "Origami"- Bid Management System "Direct Manager"Advertising in social networks:- VK.com- Facebook.com- Instagram.com- myTarget- Linkedin.com- YouTube.com Show less

  • Yandex
    • Russian Federation
    • Technology, Information and Internet
    • 700 & Above Employee
    • Yandex Products Expert
      • Apr 2018 - Apr 2020

      Since 2018, I was one of 70 Yandex Products Experts in advertising technologies in Russia and the CIS. As a Yandex Products Experts in advertising technologies, I spoke at universities in St. Petersburg, wrote articles, conducted commercial training in Digital Marketing. Since 2018, I was one of 70 Yandex Products Experts in advertising technologies in Russia and the CIS. As a Yandex Products Experts in advertising technologies, I spoke at universities in St. Petersburg, wrote articles, conducted commercial training in Digital Marketing.

  • Serenity School
    • Russian Federation
    • Education
    • 1 - 100 Employee
    • Web Analytics Educator
      • Aug 2018 - Mar 2020

      School of integrated marketing: from creating a strategy to implementing a sales system. - Developed a curriculum program (curriculum, presentations, homework for students, additional training materials). - Conducted 11 theoretical lectures and 11 practical classes. School of integrated marketing: from creating a strategy to implementing a sales system. - Developed a curriculum program (curriculum, presentations, homework for students, additional training materials). - Conducted 11 theoretical lectures and 11 practical classes.

  • Digitale Conference
    • St Petersburg City, Russia
    • Conference Organizer and Leading Advertising Specialist (PPC, SMM)
      • Jun 2014 - Apr 2019

      The Conference Digitale (A series of annual conferences that present global ideas to help you do better business. 4,000 Conference attendees Best Professional EventPro Conference). - Responsible for promoting 5 conferences: Digitale 6 - Digitale 11. - Developed a strategy for promoting the conference through PPC advertising channels. - Created, managed and optimized advertising campaigns for the conference based on web analytics data. The Conference Digitale (A series of annual conferences that present global ideas to help you do better business. 4,000 Conference attendees Best Professional EventPro Conference). - Responsible for promoting 5 conferences: Digitale 6 - Digitale 11. - Developed a strategy for promoting the conference through PPC advertising channels. - Created, managed and optimized advertising campaigns for the conference based on web analytics data.

Education

  • Saint-Petersburg Electrotechnical University "LETI"
    Specialist, Department of Automated Information Processing and Control Systems
    2006 - 2012
  • Нетология
    Marketing/Marketing Management, General, Product Marketing Manager
    2021 - 2022

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