Aleksander Wiażewicz

Business Intelligence Analyst at Smarketer GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Szczecin, Zachodniopomorskie, Poland, PL
Languages
  • angielski Professional working proficiency
  • niemiecki Elementary proficiency
  • polski Native or bilingual proficiency

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Credentials

  • Tableau Site Admin
    Tableau
    May, 2023
    - Nov, 2024
  • SQL
    HackerRank
    Feb, 2023
    - Nov, 2024
  • Tableau Advanced
    Tableau
    Sep, 2022
    - Nov, 2024
  • Google Data Analytics
    Google
    Jan, 2022
    - Nov, 2024
  • Share Data Through the Art of Visualization
    Google
    Nov, 2021
    - Nov, 2024
  • Analyze Data to Answer Questions
    Google
    Oct, 2021
    - Nov, 2024
  • PCAP – Certified Associate in Python Programming
    OpenEDG Python Institute
    Sep, 2021
    - Nov, 2024
  • PCEP - Certified Entry-Level Python Programmer
    OpenEDG Python Institute
    Sep, 2021
    - Nov, 2024
  • Process Data from Dirty to Clean
    Google
    Sep, 2021
    - Nov, 2024
  • Prepare Data for Exploration
    Google
    Aug, 2021
    - Nov, 2024
  • Ask Questions to Make Data-Driven Decisions
    Google
    Jul, 2021
    - Nov, 2024
  • Foundations: Data, Data, Everywhere
    Google
    Jul, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    May, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google
    May, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2020
    - Nov, 2024
  • Google My Business Basics
    Google
    May, 2020
    - Nov, 2024
  • Microsoft Advertising Certified Professional
    Microsoft
    May, 2020
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Shopping Ads Certification
    Google
    Apr, 2020
    - Nov, 2024

Experience

  • Smarketer GmbH
    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Business Intelligence Analyst
      • Apr 2023 - Present

      • Development and optimization of the Data Warehouse; • Coordinate collaboration with an external agency (Data Architects, Data Engineers); • Prepare data sources and reports/dashboards in Tableau; • Manage users and accesses in Tableau Online; • Introduce Data Mesh concept internally; • Lead team meetings (weekly, monthly, retro, review, workshops); • Collaborate with stakeholders at all levels of the company.

    • Junior BI Analyst
      • Apr 2022 - Mar 2023

      • Ask - gathering stakeholders requirements, cooperation with Data Engineers;• Prepare - retrieve data from ELT-based data warehouse; • Process - working with data layers, data quality control;• Analyze - finding trends and patterns;• Share - data viz, preparing reports/dashboards, data storytelling;• Act - help in making data-driven decisions; conducting internal training sessions.Tools: BigQuery, SQL, Tableau

  • Media Concept
    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Planner
      • Sep 2021 - Mar 2022

      • Planning, monitoring, and optimization of Google Ads campaigns (Search, Display, YouTube, Discovery) for clients from the automotive, pharmaceutical, and food industries; • Advertising accounts audits; • Preparation of strategies, media plans, and media schedules; • Current and periodic reporting of results; • Reporting automation. Tools: Google Ads, Google Analytics, Google Ads Editor, Google Sheets / MS Excel, Data Studio • Planning, monitoring, and optimization of Google Ads campaigns (Search, Display, YouTube, Discovery) for clients from the automotive, pharmaceutical, and food industries; • Advertising accounts audits; • Preparation of strategies, media plans, and media schedules; • Current and periodic reporting of results; • Reporting automation. Tools: Google Ads, Google Analytics, Google Ads Editor, Google Sheets / MS Excel, Data Studio

  • Beliani Group
    • Switzerland
    • Retail Furniture and Home Furnishings
    • 100 - 200 Employee
    • Google Ads Specialist
      • May 2021 - Aug 2021

      • Responsibility for the CPC campaigns results of 5 countries (UK, PL, FR, HU, NL);• Participation in strategy planning for Shopping, Search, YT, and Display campaigns;• Ensuring high quality of OptiScore, feeds, and tasks;• Preparation of experiments, A/B tests, ad variations, and Google beta tests;• Current and periodic reporting and analysis of the campaigns, experiments, tests results;• Reports automation;• Supporting team members in their daily tasks;• Country teams meetings concerning optimization;• Verification of invoices and statements.Tools: Google Ads, Google Analytics, Microsoft Advertising, Google Ads Editor, Data Studio, Google Sheets/MS Excel, Brand Lift Study, Google Ads Scripts. Show less

    • Junior Online Marketing Specialist in Google Ads & Bing
      • Apr 2020 - Apr 2021

      • Business data analysis;• Creating, analysing and optimizing Google Ads campaigns for 14 countries (UK, PL, FR, HU, AT, CZ, IT, ES, PT, DK, SE, FI, NO, NL);• Creating reports and summaries of campaigns performance.Tools: Google Ads, Google Analytics, Microsoft Advertising, Google Ads Editor.

  • Uniwersytet Szczeciński
    • Poland
    • Higher Education
    • 100 - 200 Employee
    • Lecturer
      • Nov 2019 - Sep 2020

      • Formulating research questions and hypotheses;• Data collection, attention to procedures and data quality;• Statistical analysis, data normality testing, paramatrical and nonparamatrical significance tests, statistical conclusions;• Writing scientific papers, presenting results and conclusions, publishing articles in Polish and foreign journals;Tools: MS Excel, MS Word, Statistica.Dean's representative; Recruitment Committee; Preceptor; Chairman of the commission integrated IT databases. Didactic experience in subjects: swimming theory and methodology, nordic walking, functional diagnosis. Show less

    • Assistant participating in research
      • Sep 2013 - Oct 2019

      Conducting classes for ERAZMUS students; Recruitment Committee; Volunteering; Preceptor; Faculty promotion; Participation in polish academic championships in snowboarding. Didactic experience in subjects: swimming theory and methodology, nordic walking, anthropomotorics.

    • Instructor
      • Oct 2012 - Aug 2013

      Documentation of studies, courses; Organization of conferences, open lectures. Didactic experience in teaching subjects: swimming theory and methodology, recreational swimming, animation of sport and recreational activities.

Education

  • Coursera
    Google Business Intelligence Proffesional Certificate
    2023 - 2033
  • Coursera
    Google Data Analytics Professional Certificate
    2021 - 2022
  • University of Szczecin
    PhD, Physical culture sciences
    2012 - 2019
  • University of Szczecin
    Master degree, Physical education
    2010 - 2012
  • University of Szczecin
    Licentiate, Physical education
    2007 - 2010

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