Experience

Super Kartica d.o.o. Beograd

• Serbia
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2022 - Present

• CTO

  • Mar 2021 - Aug 2022



BENU Apoteka

• Serbia
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Customer Relationship Management Specialist

  • Aug 2020 - Mar 2021

  Design and implementation of “Benu Plus” loyalty program Design and implementation of “Benu Plus” loyalty program



NIS a.d. Novi Sad

• Serbia
• Oil and Gas
• 700 & Above Employee

• Head Of Digital Loyalty Platform

  • Aug 2019 - Aug 2020

  Customer experience transformation - creating digital customer interactionDigital transformation in Retail - development and introduction of advanced CRM platform and applications to create new revenue streamsPartnership and co-brand cards developmentCRM & Loyalty strategy developmentCRM & Loyalty metricsLoyalty program administration & upgrade

• Customer Relationship Management Manager

  • Nov 2015 - Aug 2020

  Main responsibilities:- Retail digital strategy development and implementation- CRM strategy development- CRM system integration- Business development (new programs, partnership, digital transformation)- Development and implementation of loyalty programs in Serbia and region- Managing loyalty programs in Serbia, Bosnia and Herzegovina and Bulgaria- Reporting and analysis- B2C communication strategy developmentMain projects:- Digital transformation in RetailDeliveries: PoC for 2 concepts: Marketing automation (Data lake with Machine Learning and Predictive Analytic models) & Drive thru (concept development)- GDPR compliance in RetailParticipating in multidisciplinary work group (IT, Security, Legal, Business) for GDRP for loyalty programs in Romania and Bulgaria. Deliveries: changes in CRM, websites, exchange servers.- Sa nama na putu cobrand card development (powered by Sberbank)In charge of for product and process design, documentation, system integration, legal compliance. - Sa nama na putu mobile app developmentProduct design and implementation- Implementation of “Sa nama na putu” loyalty program in South East Europe (Serbia, Bulgaria, B&H, Romania)Defining business and functional requirements for each market depending on local business needs and legislation. Working closely with supplier in implementation and roll out. Defining different loyalty models and mechanism, customizing CRM and BI according to business needs. Responsible for implementation and results. - NIS "Rent-a-card" discount card developmentDefining discount scheme and rules, running functional and integrational testing and release. Working on card design, production and distribution.- NIS "Agro card" cobrand card development (powered by Credit Agricole Serbia)Working with CAS and their supplier in system integration, reconciliation process and product release. Show less

• CRM Coordinator

  • Jul 2015 - Nov 2015

  CRM and BI tools enhancement - CRM functionality expansion (integrated marketing calendar, e-mail, external list management), creating new and optimising current BI reports in accordance with business requirements.Introducing CRM strategy and standard.Establishing CRM KPI.

• Specialist for operational CRM

  • Aug 2014 - Jul 2015

  Data mining, customer segmentation and campaign execution via SAP CRMCustomer database quality improvement - introducing data quality system control



NCR Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• IT Service Helpdesk

  • Feb 2014 - Aug 2014



Sitel Group

• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Customer Care Representative

  • Nov 2013 - Jan 2014

  Customer and technical support. Customer and technical support.



AIESEC in Serbia

• Serbia
• Non-profit Organizations
• 200 - 300 Employee

• Trainer

  • Feb 2012 - Apr 2012

  Joint UN and AIESEC project named "Make it possible". Teaching about the UN Millennium Development Goals in high-school. Joint UN and AIESEC project named "Make it possible". Teaching about the UN Millennium Development Goals in high-school.