Experience

Elison Group

• Israel
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Jun 2023 - Present

  As a Brand Manager at an online casino, I am primarily responsible for leading and executing the strategic direction of the brand to drive growth and market share. My work is grounded in data-driven decision making, ensuring all initiatives align with our company's goals and resonate with our customers. Key Responsibilities 1. Formulate and implement comprehensive brand strategies to achieve marketing goals. 2. Manage and optimize SEO, SMM, and PPC campaigns to increase brand visibility and customer acquisition. 3. Oversee all aspects of the CRM program, including loyalty systems and VIP clubs, to enhance player retention. 4. Coordinate with influencers and manage native advertising to bolster brand promotion. 5. Analyze market trends and performance metrics to continuously refine marketing strategies and maximize ROI. Show less



Synesis

• Belarus
• Software Development
• 1 - 100 Employee

• Product Manager

  • 2020 - 2022

  Management of the full cycle development, launch and development of the international B2C product. Defining the target audience of the product, Customer Development, market research. Formation of strategy and product vision. Search for product growth points. A/B testing and analysis of results. Hypothesis generation, prioritization and testing. MVP. Backlog prioritization. Product promotion. Validation, analysis of product metrics. Managing a team of 13 employees. Process building, strong horizontal and vertical communications. Working in an Agile team. Management over the CRM communications: e-mail, sms, web-push. Show less



Stoloto

• Russian Federation
• Technology, Information and Internet
• 100 - 200 Employee

• Head of online projects group

  • 2012 - 2020

  Marketing communications for B2C: full-cycle management over the IMC development and implementation, creative idea creation, idea adaptation for target audience and different promotion channels, coordination of creative materials production and placement. Management over the development and implementation of the content policy concept in the company based on the principle of client segmentation. Initiation of strategically advantageous information occasions for the company. Development of the communication strategy (external and internal communications). Close cooperation on tasks with product marketing, CRM, analytics management, e-commerce management, PR-service, digital-marketing, retail sales management, IT-Directorate. Managing a team of 5 employees. Show less