Alekandra Baker

Content Producer/ Executive Assistant at FEKKAI
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Content Producer/ Executive Assistant
      • Jul 2023 - Present

      - Managed Founder's personal social channels, driving profile building through channel acquisition, EMV, and engagement rate. - Developed and implemented social and content strategies to enhance channel growth, increase founder awareness, and drive engagement. - Utilized in-depth knowledge of established social media platforms, emerging trends, and audience preferences to create effective and targeted content strategies, including seasonal, reactive, proactive, and evergreen content. - Planned, produced, and executed post-production editing for photography and video assets, ensuring high-quality visuals aligned with brand standards. Show less

    • United States
    • Media Production
    • 1 - 100 Employee
    • Social Media Director
      • Jul 2022 - Jul 2023

      - Created content on Instagram and TikTok and manage their social media across all platforms - Tracked posts to ensure efficacy of program and monitored KPI performance, analyzing data to identify opportunities for growth and inefficiencies - Created content on Instagram and TikTok and manage their social media across all platforms - Tracked posts to ensure efficacy of program and monitored KPI performance, analyzing data to identify opportunities for growth and inefficiencies

    • Personal Assistant
      • Jan 2017 - Jul 2022

      - Worked for high-profile individuals in entertainment and fashion in Los Angeles, CA - Maintained extensive schedules, the household budgets and personal manners - Researched and arranged for luxury private travel and created full itineraries including daily activities, tour guides, accommodation and transportation - Worked for high-profile individuals in entertainment and fashion in Los Angeles, CA - Maintained extensive schedules, the household budgets and personal manners - Researched and arranged for luxury private travel and created full itineraries including daily activities, tour guides, accommodation and transportation

    • Assistant Producer/ Social Media Director
      • Nov 2020 - Apr 2021

      - Developed content to produce interest in the film and drive followers to donate to the film’s crowdfunding efforts, which successfully met their stretch-goal - Communicated with investors and created relationships with festivals ahead of the film’s release - Developed content to produce interest in the film and drive followers to donate to the film’s crowdfunding efforts, which successfully met their stretch-goal - Communicated with investors and created relationships with festivals ahead of the film’s release

    • Producer
      • Jul 2020 - Apr 2021

      - Hired the entire film crew and communicated with them throughout production process, delegating all pre-production tasks and organizing meetings/rehearsals with the cast and crew - Negotiated our gear list with rental companies and prioritized strict deadlines coordinating with SAG-AFTRA and independent contractors - Hired the entire film crew and communicated with them throughout production process, delegating all pre-production tasks and organizing meetings/rehearsals with the cast and crew - Negotiated our gear list with rental companies and prioritized strict deadlines coordinating with SAG-AFTRA and independent contractors

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Executive Assistant
      • May 2015 - Jan 2017

      - Assisted in marketing and retail, directly working for the CEO - Frequently worked with PowerPoint, Excel, and Word, mainly utilizing these programs for inventory reports during my ongoing temp work for this wine distribution company - Assisted in marketing and retail, directly working for the CEO - Frequently worked with PowerPoint, Excel, and Word, mainly utilizing these programs for inventory reports during my ongoing temp work for this wine distribution company

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Public Relations Assistant
      • Jan 2015 - Jan 2016

      - Drafted and edited clip-books, press releases, fact sheets, and media alerts. - Compiled media lists for possible pitches and researched coverage for brands and talent, presenting competitive brand research to perform comprehensive brand audits - Assisted staff with promotional events circulating invitations to executing and working the event - Drafted and edited clip-books, press releases, fact sheets, and media alerts. - Compiled media lists for possible pitches and researched coverage for brands and talent, presenting competitive brand research to perform comprehensive brand audits - Assisted staff with promotional events circulating invitations to executing and working the event

    • Wholesale
    • 1 - 100 Employee
    • Intern
      • May 2014 - Aug 2014

      - Contacted buyers to provide information regarding new collections and follow up on orders - Researched new target stores across the country and contacted the stores’ buyers to assess their interest in entering business with Showroom Delfina - Developed a comprehensive understanding of the brands represented by Showroom Delfina - Created an efficient filing system and maintained the pristine appearance of the showroom - Contacted buyers to provide information regarding new collections and follow up on orders - Researched new target stores across the country and contacted the stores’ buyers to assess their interest in entering business with Showroom Delfina - Developed a comprehensive understanding of the brands represented by Showroom Delfina - Created an efficient filing system and maintained the pristine appearance of the showroom

Education

  • Lehigh University
    Bachelor's Degree, English
  • Convent of the Sacred Heart

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