Alekandra Baker
Content Producer/ Executive Assistant at FEKKAI- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Experience
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FEKKAI
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Content Producer/ Executive Assistant
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Jul 2023 - Present
- Managed Founder's personal social channels, driving profile building through channel acquisition, EMV, and engagement rate. - Developed and implemented social and content strategies to enhance channel growth, increase founder awareness, and drive engagement. - Utilized in-depth knowledge of established social media platforms, emerging trends, and audience preferences to create effective and targeted content strategies, including seasonal, reactive, proactive, and evergreen content. - Planned, produced, and executed post-production editing for photography and video assets, ensuring high-quality visuals aligned with brand standards. Show less
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Bleav
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United States
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Media Production
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1 - 100 Employee
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Social Media Director
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Jul 2022 - Jul 2023
- Created content on Instagram and TikTok and manage their social media across all platforms - Tracked posts to ensure efficacy of program and monitored KPI performance, analyzing data to identify opportunities for growth and inefficiencies - Created content on Instagram and TikTok and manage their social media across all platforms - Tracked posts to ensure efficacy of program and monitored KPI performance, analyzing data to identify opportunities for growth and inefficiencies
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Personal Assistant
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Jan 2017 - Jul 2022
- Worked for high-profile individuals in entertainment and fashion in Los Angeles, CA - Maintained extensive schedules, the household budgets and personal manners - Researched and arranged for luxury private travel and created full itineraries including daily activities, tour guides, accommodation and transportation - Worked for high-profile individuals in entertainment and fashion in Los Angeles, CA - Maintained extensive schedules, the household budgets and personal manners - Researched and arranged for luxury private travel and created full itineraries including daily activities, tour guides, accommodation and transportation
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Assistant Producer/ Social Media Director
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Nov 2020 - Apr 2021
- Developed content to produce interest in the film and drive followers to donate to the film’s crowdfunding efforts, which successfully met their stretch-goal - Communicated with investors and created relationships with festivals ahead of the film’s release - Developed content to produce interest in the film and drive followers to donate to the film’s crowdfunding efforts, which successfully met their stretch-goal - Communicated with investors and created relationships with festivals ahead of the film’s release
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Producer
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Jul 2020 - Apr 2021
- Hired the entire film crew and communicated with them throughout production process, delegating all pre-production tasks and organizing meetings/rehearsals with the cast and crew - Negotiated our gear list with rental companies and prioritized strict deadlines coordinating with SAG-AFTRA and independent contractors - Hired the entire film crew and communicated with them throughout production process, delegating all pre-production tasks and organizing meetings/rehearsals with the cast and crew - Negotiated our gear list with rental companies and prioritized strict deadlines coordinating with SAG-AFTRA and independent contractors
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Massanois, LLC
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Executive Assistant
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May 2015 - Jan 2017
- Assisted in marketing and retail, directly working for the CEO - Frequently worked with PowerPoint, Excel, and Word, mainly utilizing these programs for inventory reports during my ongoing temp work for this wine distribution company - Assisted in marketing and retail, directly working for the CEO - Frequently worked with PowerPoint, Excel, and Word, mainly utilizing these programs for inventory reports during my ongoing temp work for this wine distribution company
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Sunshine Sachs Morgan & Lylis
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Public Relations Assistant
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Jan 2015 - Jan 2016
- Drafted and edited clip-books, press releases, fact sheets, and media alerts. - Compiled media lists for possible pitches and researched coverage for brands and talent, presenting competitive brand research to perform comprehensive brand audits - Assisted staff with promotional events circulating invitations to executing and working the event - Drafted and edited clip-books, press releases, fact sheets, and media alerts. - Compiled media lists for possible pitches and researched coverage for brands and talent, presenting competitive brand research to perform comprehensive brand audits - Assisted staff with promotional events circulating invitations to executing and working the event
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Showroom Delfina
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Wholesale
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1 - 100 Employee
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Intern
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May 2014 - Aug 2014
- Contacted buyers to provide information regarding new collections and follow up on orders - Researched new target stores across the country and contacted the stores’ buyers to assess their interest in entering business with Showroom Delfina - Developed a comprehensive understanding of the brands represented by Showroom Delfina - Created an efficient filing system and maintained the pristine appearance of the showroom - Contacted buyers to provide information regarding new collections and follow up on orders - Researched new target stores across the country and contacted the stores’ buyers to assess their interest in entering business with Showroom Delfina - Developed a comprehensive understanding of the brands represented by Showroom Delfina - Created an efficient filing system and maintained the pristine appearance of the showroom
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Education
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Lehigh University
Bachelor's Degree, English -
Convent of the Sacred Heart