Alejo de Uribelarrea

Marketing Manager at Chocolate Mobile Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • French Elementary proficiency

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Bio

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Paula Juarez Peñalva

I had the pleasure to work with Alejo 2 years. He is a professional that has a strong sense of online markets and trends. He is able to quickly detect new opportunities.His group working ability have helped the team through several challenges. I'm happy to recommend him.

Damian Rueda

Alejo, es una de las personas mas comprometidas y sabias que me cruce en la industria. Se destaca por su gran conocimiento, paciencia, proactividad, fidelizacion y carisma. Es una persona que contagia risa y buen clima en cualquier ambiente laboral. Sin dudarlo volvería a trabajar con el o para el.

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2015 - Present

      With decades of global experience in the wireless industry, Chocolate Mobile is a forward thinking mobile company dedicated to creating and delivering consumers excellence anytime, anywhere and on any mobile handset, platform or wireless device. Key Responsibilities: Driving commercial insights and strategies through data driven analysis, including customer profiling, pre and post campaign analysis and reporting. Liaison with stakeholders and leading mobile aggregator agencies across multiple regions. Content design and Business Development. Content strategies. Negotiating with publishers and ad networks to obtain the best rates and most appropriate media spaces in online advertising. Day-to-day management of online CPC/CPM/CPA campaigns. Monitoring the commercial performance and effectiveness of Consumer First’s campaigns through KPIs and using this data to make campaign optimization. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Sales Executive
      • Jan 2014 - Feb 2015

      Opera Mediaworks is the world’s largest mobile advertising network following the acquisition of Mobile Theory (US), 4th Screen Advertising (UK), Ad Marvel (US), Hunt Mobile Ads (Latin America) and the integration of the Opera browser into the combined advertising platform. We are now focused on building brand advertising products to engage users on smartphones and tablets around the world. Opera reaches over 500M global mobile users per month, and over 200M in the United States. Key responsibilities: Business Development in charge of the international department, reporting straight to the Region Sales Manager. Researched for potential accounts. Account Management. Planned Marketing Strategies. Identified new business opportunities. Established contact and developed relationships with prospects. Liaised with clients by providing support, information, and guidance on performance and branding products / campaigns. Prepared reports by collecting, analyzing, and summarizing information. Managed successful client deployments and ensured ongoing high client satisfaction and renewal. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Senior Sales Executive
      • Sep 2013 - Mar 2014

      Is the leading independent mobile advertising company targeted to Spanish-speaking market, including all Latin American and the U.S. Hispanic market, and offers solutions to discover, build brands and capitalize on the mobile Internet sector. Key responsibilities: Business Development in charge of the international department, reporting straight to the Region Sales Manager. Researched for potential accounts. Account Management. Planned Marketing Strategies. Identified new business opportunities. Established contact and developed relationships with prospects. Liaised with clients by providing support, information, and guidance on performance and branding products / campaigns. Prepared reports by collecting, analyzing, and summarizing information. Managed successful client deployments and ensured ongoing high client satisfaction and renewal. Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Jun 2012 - Sep 2013

      Founded in 2007 as a member of Freemount Group, Harrenmedia reunites more than 90 professionals with a management team of more than 150 years of expertise in the digital market. Maintaining offices in Argentina, Brazil, Mexico and Uruguay and representatives in Colombia, Venezuela, Peru, Ecuador, Panama, Costa Rica and Chile. Harrenmedia is a leading company in the online advertising market. Key responsibilities: Set up online Marketing campaigns. Campaigns follow-up and optimization. Built analysis strategies and budget distributions consistent with the client / advertiser goal. Profit Optimization and Return of Investment. Account Management and relationship with existing customers. Managed performance and branding accounts. Developed strategies for direct advertisers, affiliates and agencies. Developed and maintained new customer base. Assessed new business opportunities. Show less

    • Supervisor / assistant
      • Dec 2010 - Dec 2011

      * Charteris Holdings: Quality control, assisting the managment of 10.000 acres and product maintenance for the international market. * Eastpack Limited: Line Supervisor of a 50 people team. * Leader Brand: Quality control and product selection for the local and international market. * Charteris Holdings: Quality control, assisting the managment of 10.000 acres and product maintenance for the international market. * Eastpack Limited: Line Supervisor of a 50 people team. * Leader Brand: Quality control and product selection for the local and international market.

    • Client Account Manager
      • Sep 2009 - Dec 2010

      Managed commercial customers portfolio. Approved budget proposals. Negotiated contracts and planned financial goals. Assisted in customer service. Profit Optimization and Return of Investment. Managed commercial customers portfolio. Approved budget proposals. Negotiated contracts and planned financial goals. Assisted in customer service. Profit Optimization and Return of Investment.

    • Marketing Assistant
      • Sep 2008 - Feb 2009

      Designed web pages. Defined contents and format. Organised events - Medical conventions and products promotion Designed merchandising and promotional materials. Designed web pages. Defined contents and format. Organised events - Medical conventions and products promotion Designed merchandising and promotional materials.

Education

  • Coderhouse
    Growth Marketing
    2021 - 2021
  • Universidad de Palermo
    Licenciatura en Publicidad
    2004 - 2009
  • Universidad de San Andrés
    Executive MBA
    2023 -
  • ETER Escuela de Comunicación
    Intensive training in content creation and voice-over, Estudios sobre comunicación y medios
    2020 -

Community

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