CEO-Founder

• Oct 2016 - Present

Our objetive is to help modern companies achieve higher profitability and better understand their competitive environment by providing digital, marketing and strategic analysis tools. We are an agency that provides support and solutions to companies led by professionals and executives with an innovative spirit, who understand the importance of managing their client portfolio and whose real objective is focused on establishing long-term relationships with them. Our objetive is to help modern companies achieve higher profitability and better understand their competitive environment by providing digital, marketing and strategic analysis tools. We are an agency that provides support and solutions to companies led by professionals and executives with an innovative spirit, who understand the importance of managing their client portfolio and whose real objective is focused on establishing long-term relationships with them.

Asesor Senior Estrategia Marketing Digital

• May 2021 - Present

Marketing Specialist

• Mar 2017 - Apr 2021

In charge of the digital strategy and generation of demand. Planning and implementation of campaigns and tactics for own channels, paid and earned for each of the relational phases of recruitment and loyalty. Use of SEM / SMM good practices for paid campaigns and SEO / SMO for content optimization. Use of metrics in each phase to achieve business objectives. Implementation of inbound model to attract prospects.

Head of Metrics

• Dec 2019 - Present

Sophisticated analysis on advanced segmentation, personalized reports delivering dynamic graphical reports, web positioning per pay-per-click (PPC), providing indicators on investment in Adwords, tracking all campaigns, giving you web positioning using keywords. Sophisticated analysis on advanced segmentation, personalized reports delivering dynamic graphical reports, web positioning per pay-per-click (PPC), providing indicators on investment in Adwords, tracking all campaigns, giving you web positioning using keywords.

Digital Marketing Director

• Apr 2019 - Present

I design the commercial and marketing strategy, I set the objectives to be achieved as an organization, specifically the marketing and commercialization channels that the company will use. I manage the marketing and sales budget in the most efficient way. I choose and manage the department's own technology systems, such as CRM software and marketing tools in close collaboration with the Director of IT (Information Technology). I make decisions to adapt the strategy to the circumstances and disruptive changes in the market. Show less

Founding Partner

• Dec 2001 - May 2022

Founder and partner of this service company focused on renting monthly rooms for musicians. The idea of ​​this project was born from the need for new spaces at the end of the nineties, where amateur and professional musicians could execute and create their works. To date, more than 2,000 thousand musicians have passed through its rooms. In pesera Increase the notoriety in the network generating a closer and more direct relationship with customers, we embody the brand, we give a quick and online response through our social networks, reaching different types of audiences. We adapt to new technologies Show less

Marketing Advisor

• Sep 2014 - Dec 2018

Mainly focused on the positioning of the new category "Specialty Coffee". Development of qualitative market research with laddering tools to identify the attributes relevant to consumers that generate the most value. Expansion of the coffee line, increasing and making profitable the product mix for this category. Use of MKT support tools such as Mailchimp and industry-specific social networks (Zomato, Tripadvisor) In the area of ​​management control, it reaches the company with the aim of replacing the old front office system with an ERP. For this, strategic planning had to be carried out in all areas of the organization to implement in stages. Due to the previous experiences gained in leading work teams, the reluctance to user changes could be overcome with relative ease. At the same time, other areas associated with management were improved by developing methods and delivering new tools to employees aimed at improving the flow of information in the company. Show less

Operations Manager

• Jan 2015 - Aug 2015

Runa ERP offers you to take over the operations area of ​​the company, specifically, puts in your hands the creation of technical support, implementation and training departments. During the period, it developed management guidelines and methodologies for these areas, among which it is worth highlighting the start-up of an online support platform in which customers can make their requests through different channels. Runa ERP offers you to take over the operations area of ​​the company, specifically, puts in your hands the creation of technical support, implementation and training departments. During the period, it developed management guidelines and methodologies for these areas, among which it is worth highlighting the start-up of an online support platform in which customers can make their requests through different channels.

Head of Operations

• May 2011 - Aug 2014

Participates in the project from its inception, managing the opening of the premises both in administrative terms (municipal permits, SEREMI certificate) and in the conception of the idea, mission and vision of the business. He came to lead a staff of fifteen people and incorporated IT’s in each area, managing to maintain high standards of efficiency. It reported monthly income statements to partners with relevant information for decision-making. Café Republicano, is currently a benchmark in the University Quarter, since it has managed to satisfy a segment of customers (teachers, administrators and residents) who lacked an attractive and quality offer in the place. Show less

CEO-Founder

• Mar 2009 - Dec 2010

Founder and partner of this first gourmet pizzeria with home delivery in Ñuñoa. The traditional method of making stone pizzas with top quality inputs was used. A good positioning was achieved, however the project had to close due to financing problems. Multimedia content Founder and partner of this first gourmet pizzeria with home delivery in Ñuñoa. The traditional method of making stone pizzas with top quality inputs was used. A good positioning was achieved, however the project had to close due to financing problems. Multimedia content