Alejandro Vergara Planas
Market Intelligence Consultant at Maneki Neko- Claim this Profile
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Bio
Experience
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Maneki Neko
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Spain
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Advertising Services
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1 - 100 Employee
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Market Intelligence Consultant
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Apr 2019 - Present
- From the department of market intelligence, elaboration of technological and sectoral reports with the aim of attracting foreign investment to Catalonia. Mapping and analysis of international investments, flows and business opportunities at sectoral and country level. - Elaboration of sector ecosystems by mapping the main players in each sector and start-ups that offer new business models. Use of official sources: Orbis, FDI Markets, Euromonitor, INE, Idescat, etc. - Analysis of new technologies and their business applications in the field of digital marketing. Show less
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Grupo Hotusa
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Spain
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Travel Arrangements
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400 - 500 Employee
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Financial Analyst
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Dec 2015 - Dec 2018
- Development of economic and financial feasibility plans for new national and international hotel projects in the strategic planning department. - Preparation of weekly market studies at international level. Market supply and demand assessment, as well as macroeconomic market indicators analysis, competitor study and price positioning. - Development of economic and financial feasibility plans for new national and international hotel projects in the strategic planning department. - Preparation of weekly market studies at international level. Market supply and demand assessment, as well as macroeconomic market indicators analysis, competitor study and price positioning.
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Gas Natural Fenosa
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Oil and Gas
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700 & Above Employee
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Trade Marketing Trainee
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Mar 2015 - Sep 2015
- Coordination of the participation of the Gas Natural brand in events in different fields, as well as monitoring of the commercial actions carried out by the different direct channels. - Direct competition analysis. - Coordination of the participation of the Gas Natural brand in events in different fields, as well as monitoring of the commercial actions carried out by the different direct channels. - Direct competition analysis.
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Panasonic
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Japan
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Auxiliary
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Jul 2014 - Aug 2014
- Support in the tasks of the Marketing and Sales department: stock management, sales shipment, promotions. - Support in the tasks of the Marketing and Sales department: stock management, sales shipment, promotions.
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Technical Market Research Institute
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Jul 2013 - Jun 2014
- Responsible for all phases of project/study development (quantitative and/or qualitative): questionnaire design, programming, field management, analysis and results reporting and final reporting for clients. - Responsible for all phases of project/study development (quantitative and/or qualitative): questionnaire design, programming, field management, analysis and results reporting and final reporting for clients.
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Education
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ESCUELA DE NEGOCIOS Y DIRECCIÓN
Curso de especialización en Dirección de Marketing, Marketing -
Universidad de Barcelona
Grado de Administración y Dirección de Empresas