Experience

bebbia
• Mexico
• Food & Beverages
• 1 - 100 Employee
• Gerente Digital eCommerce

  • Mar 2023 - Present

Doppler - Email, Automation and Data Marketing
• United States
• Marketing Services
• 1 - 100 Employee
• Marketing Strategist Manager

  • Oct 2019 - Feb 2023

Anfora
• Spain
• Hospitality
• Director eCommerce / Marketing Digital

  • Aug 2018 - Sep 2019


Sección Amarilla

• Mexico
• Advertising Services
• 200 - 300 Employee

• e-Commerce Manager / UX Specialist

  • Jun 2014 - Jul 2018

  Marketing Department *eCommerce Manager -Head of a small team of two analysts. -Development of digital platforms to train the national sales team (webinars, road shows). -Development of strategies for new suppliers, negotiation of costs of products and services for appearence on the market place (Decompras.com). -Negotiations with logistics operators in order to get more and better options for product shipping. -Improvements to the market place (Decompras.com) which… Show more Marketing Department *eCommerce Manager -Head of a small team of two analysts. -Development of digital platforms to train the national sales team (webinars, road shows). -Development of strategies for new suppliers, negotiation of costs of products and services for appearence on the market place (Decompras.com). -Negotiations with logistics operators in order to get more and better options for product shipping. -Improvements to the market place (Decompras.com) which resulted in the possibility to buy in just one click. -CyberSource implementation. -Digital products development, TiendaSmart and OfertaSmart, which made us win the eAward during the eRetail Day 2016. These two products are now part of ADN, Sección Amarilla's core business. -Development of e-mailing campaigns. -Executive reports for our CEO. -Implementation of the company's NPS. -Digital Marketing strategies. UX Department *UX Specialist -Head of a team of nine Digital Marketing Planners. -Development and implamentation of strategies to improve the after-sales customer service. -Support to Sales Department in order to increase customer satisfaction. -Results reports directly to the company's CEO. -Image of tutorial videos to show clients how to obtain better results from ADN's platform. Show less Marketing Department *eCommerce Manager -Head of a small team of two analysts. -Development of digital platforms to train the national sales team (webinars, road shows). -Development of strategies for new suppliers, negotiation of costs of products and services for appearence on the market place (Decompras.com). -Negotiations with logistics operators in order to get more and better options for product shipping. -Improvements to the market place (Decompras.com) which… Show more Marketing Department *eCommerce Manager -Head of a small team of two analysts. -Development of digital platforms to train the national sales team (webinars, road shows). -Development of strategies for new suppliers, negotiation of costs of products and services for appearence on the market place (Decompras.com). -Negotiations with logistics operators in order to get more and better options for product shipping. -Improvements to the market place (Decompras.com) which resulted in the possibility to buy in just one click. -CyberSource implementation. -Digital products development, TiendaSmart and OfertaSmart, which made us win the eAward during the eRetail Day 2016. These two products are now part of ADN, Sección Amarilla's core business. -Development of e-mailing campaigns. -Executive reports for our CEO. -Implementation of the company's NPS. -Digital Marketing strategies. UX Department *UX Specialist -Head of a team of nine Digital Marketing Planners. -Development and implamentation of strategies to improve the after-sales customer service. -Support to Sales Department in order to increase customer satisfaction. -Results reports directly to the company's CEO. -Image of tutorial videos to show clients how to obtain better results from ADN's platform. Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Buyer Sr.

  • Jan 2013 - Jun 2014

  -Head of a team of eight buyers. -Negotiations with suppliers to improve costs and offers in the market place. -Development of business categories of Electronics, Home & Garden, Health & Beauty, Toys, Fashion, Car Accesories, and Sports & Entretainment. -Weekly reports of the best products. -Tracing of product publications to define the number of units in our stock, according to sales.

• Marketing Consultant

  • Apr 2012 - Jan 2013

  -Development of marketing strategies to understand customer behavior and preferences in order to define advertising and PR activities. -Evaluation and development of marketing tools and services. -Negotiations with business partners about their objectives to define the marketing strategies to follow, to guarantee profitability for both, Groupon and our partners. -Organization of marketing events, like expos, contests, seminars, among others.



Grupo Difusión Científica S.A. de C.V.

• Mexico
• IT Services and IT Consulting
• 1 - 100 Employee

• IT Sales Manager

  • Oct 2011 - Apr 2012

  -Prospecting, tracing and sales closing with corporate customers. -Generating and tracing of customer relationships. -Effective sales presentations (face-to-face, remote). -Creation of sales strategies. -Market research. -IT management. -Market rates. -Creation and maintenance of web pages. -Prospecting, tracing and sales closing with corporate customers. -Generating and tracing of customer relationships. -Effective sales presentations (face-to-face, remote). -Creation of sales strategies. -Market research. -IT management. -Market rates. -Creation and maintenance of web pages.



Grupo Iusacell

• Business Supplies & Equipment

• Sales Manager

  • May 2009 - Sep 2011

  -Corporate and retail sales. -Sales strategies, prospection, sales administration. -Market research. -Key accounts management. -Customer service, detection of opportunity areas, policy application. -Development of career plans. -Relationship building with suppliers and internal and external clients. -Weekly reports to Directors. -Corporate and retail sales. -Sales strategies, prospection, sales administration. -Market research. -Key accounts management. -Customer service, detection of opportunity areas, policy application. -Development of career plans. -Relationship building with suppliers and internal and external clients. -Weekly reports to Directors.



Citibanamex

• Banking
• 700 & Above Employee

• Electronic Banking Executive

  • Mar 2002 - Jan 2009

  -In-field installation, maintenance and training of electronic banking. -Call Center Supervisor. -Improvement of client services and processes. -Customer service and sales closings. -After-sales support, problem resolution, electronic banking and ATM cashiers failures. -E-learning management. -Creation of two web pages (JAVA) for projects administration and failures tracing. -Implementation and administration of projects (end to end), Digitem migration, Banamex Netkey and… Show more -In-field installation, maintenance and training of electronic banking. -Call Center Supervisor. -Improvement of client services and processes. -Customer service and sales closings. -After-sales support, problem resolution, electronic banking and ATM cashiers failures. -E-learning management. -Creation of two web pages (JAVA) for projects administration and failures tracing. -Implementation and administration of projects (end to end), Digitem migration, Banamex Netkey and remote implementation. Show less -In-field installation, maintenance and training of electronic banking. -Call Center Supervisor. -Improvement of client services and processes. -Customer service and sales closings. -After-sales support, problem resolution, electronic banking and ATM cashiers failures. -E-learning management. -Creation of two web pages (JAVA) for projects administration and failures tracing. -Implementation and administration of projects (end to end), Digitem migration, Banamex Netkey and… Show more -In-field installation, maintenance and training of electronic banking. -Call Center Supervisor. -Improvement of client services and processes. -Customer service and sales closings. -After-sales support, problem resolution, electronic banking and ATM cashiers failures. -E-learning management. -Creation of two web pages (JAVA) for projects administration and failures tracing. -Implementation and administration of projects (end to end), Digitem migration, Banamex Netkey and remote implementation. Show less