Experience

Own consulting practice
• Business Consulting and Services
• 1 - 100 Employee
• Independent Marketing Consultant

  • Jan 2015 - Present


SECRETARIA DISTRITAL DE HACIENDA DE BOGOTA

• Fundraising
• 500 - 600 Employee

• Asesor Subsecretaría General

  • Apr 2019 - Feb 2020

• Professional at Oficina Asesora de Planeación

  • Oct 2016 - Mar 2019

  Responsible for developing the measurement of user satisfaction within the organization, follow-up of the strategic planning process and value-chain processes' optimization. Member of the team responsible of implementing the new Citizen-Centred Service Model of the organization.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Senior Account Manager

  • Apr 2013 - Oct 2014

  Responsible for supporting strategic studies for Ipsos ASI Business Unit (advertising and Brand Health measures), for clients such as Alquería, SABMiller Colombia, Mondelez Ecuador and Mars Responsible for supporting strategic studies for Ipsos ASI Business Unit (advertising and Brand Health measures), for clients such as Alquería, SABMiller Colombia, Mondelez Ecuador and Mars



GfK Retail and Technology Colombia

• General Manager

  • Jun 2010 - Apr 2012

  Responsible for the start up of GfK's business unit Retail & Technology in Colombia, an sales audit panel for Consumer Electronics, IT, Major and Small Domestic Appliances, Telecom, Entertainment Responsible for the start up of GfK's business unit Retail & Technology in Colombia, an sales audit panel for Consumer Electronics, IT, Major and Small Domestic Appliances, Telecom, Entertainment



Centro Nacional de Consultoría

• Colombia
• Market Research
• 200 - 300 Employee

• Sales Manager

  • Jan 2010 - Jun 2010

  Responsible for developing marketing and sales strategies and improving the agency's annual revenues Responsible for developing marketing and sales strategies and improving the agency's annual revenues


Olfabrand
• Advertising Services
• 1 - 100 Employee
• Partner and Research Consultant

  • Jan 2009 - Jun 2010


Movistar Colombia

• Colombia
• Telecommunications
• 1 - 100 Employee

• Marketing Intelligence Director

  • Apr 2003 - Nov 2008

  In charge of marketing research projects, segmentation, CRM initiatives, benchmarking and competitive intelligence, and marketing information In charge of marketing research projects, segmentation, CRM initiatives, benchmarking and competitive intelligence, and marketing information



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Brand Control Director Colombia and Brazil

  • Aug 2001 - Mar 2003

  Responsible for brand directioning for AT&T Latin America in Colombia and Brazil Responsible for brand directioning for AT&T Latin America in Colombia and Brazil



AT&T Latin America Colombia

• Marketing Intelligence Director

  • Nov 1999 - Jul 2001

  Responsible of cretaing and managing the marketing intelligence department of Firstcomm in Colombia, company later sold to AT&T to established the joit venture AT&T Latin America. Responsible of cretaing and managing the marketing intelligence department of Firstcomm in Colombia, company later sold to AT&T to established the joit venture AT&T Latin America.



Orbitel (TigoUne) Telecommunications

• Marketing Intelligence Director

  • Apr 1998 - Nov 1999

  Responsible for creating and managing the marketing intelligence department of Orbitel, telco company that is now under the TIGO-UNE ownership and brand Responsible for creating and managing the marketing intelligence department of Orbitel, telco company that is now under the TIGO-UNE ownership and brand

• Senior Project Manager

  • Jul 1994 - Mar 1998

  Market research project manager and responsible of Customer Satisfactio studies in the research agency Market research project manager and responsible of Customer Satisfactio studies in the research agency