Experience

Lumbrera

• Mexico
• Advertising Services
• 1 - 100 Employee

• COO Lumbrera & Mimoni

  • Jun 2013 - Present

• COO & Cofounder Lumbrera

  • Mar 2013 - Present

• COO & Cofounder at Lumbrera

  • Mar 2013 - Present

  Disruptive Technology Provider with unique combination of access to feet on the street, CX expertise and Systems Development experience.



Proalse

• Mexico
• Food and Beverage Services
• 1 - 100 Employee

• Consejero

  • Jan 2019 - Present



Tapshome

• Belgium

• Fundador y Director General

  • Mar 2012 - Present

  Administración de Condominios Administración de Condominios



MiMoni Latin America

• COO & Co-Founder at Mimoni

  • Mar 2011 - Present

  Since launching the online loan product in August 2013, Mimoni is now the largest online short-term consumer lender to the unbanked in Latin America.We have successfully created a scalable statistics- and technology-centric process that can instantly and accurately predict credit risk for the 60% of the Latin American population that has a steady income and has no easy access to consumer credit without requiring a pawned good or cosigner. Mimoni's ability to instantly provide very small loan amounts for a short time disrupts the existing multi-billion-dollar short-term loan providers for the unbanked, mainly pawn shops and local unregulated loan sharks, and has already made a huge difference in the lives of tens of thousands of unbanked consumers.Responsible for Commercial and Operations managementManagement and control of Acquisition CostImplementation of automatic processes to support scalabilitySupervise the Human Resources department (recruitment), Sales Training & ManagementSubmit monthly reports to investors



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Commercial Director

  • Sep 2003 - Feb 2011

  Sep 2003 – Jan 2011 National Commercial Director (2009 to 2011)Regional Sales Director, Centre (DF, Mexico, Morelos and Hidalgo) (2007 to 2009) Executive manager of Commercial Operations (2004 to 2007)Executive Product Manager in Marketing (2003 to 2004) Develop National Sales Channels, with over 7,000 points of sale (company-owned, dealers, retail, and alternative channels), with the objective of increasing the client portfolio by 8 million new customers per year and a budget of 330 MUSD for operative expenses, deploying several commercial strategies which were highly successful, namely:Develop the annual strategic planManage, develop and promote the growth of dealers in the country.Develop and consolidate the business partnership with all retailers (Liverpool, Walmart, Coppel, Elektra, etc.),Design of a sales commission scheme which increased the sales of new productsManage, control and create the commercial support departments: Credit and Collection to dealersControl of the channels to monitor the Sales QualityLogistics and Inventory ManagementDevelop and launch products for massive markets (prepaid and postpaid):Develop of Annual Marketing PlanDevelop of prepaid and postpaid commercial offer Design strategies to accomplish an annual revenue budget of 430 MUSD. Design and implement Promotional campaigns



Iusacell

• Telecommunications
• 700 & Above Employee

• Director of Strategic Planning / Marketing

  • Dec 1994 - Jul 2003

  1994 – 2003 Director of Planning and Budget / Marketing (2001 to 2003)Director of Marketing Services (Nov ’98 to 2001)Manager of Marketing Services (Jul ’98 to Oct ’98)Manager of Operational and Financial Auditing (1994 to 1998)Responsible for the design of a Marketing Strategic Plan, Negotiation with manufacturers for the purchase of devices sold by the company, Budget control for Marketing and Assessment of the operative processes 1994 – 2003 Director of Planning and Budget / Marketing (2001 to 2003)Director of Marketing Services (Nov ’98 to 2001)Manager of Marketing Services (Jul ’98 to Oct ’98)Manager of Operational and Financial Auditing (1994 to 1998)Responsible for the design of a Marketing Strategic Plan, Negotiation with manufacturers for the purchase of devices sold by the company, Budget control for Marketing and Assessment of the operative processes